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BioWare: Mac version of Star Wars: The Old Republic is something it's 'looking at next'
BioWare co-founders Ray Muzyka and Greg Zeschuk are quite dedicated to their fans. At least that's a recurring theme for them when talking about their company's moves in new directions, to which both repeatedly referred during a recent interview in midtown Manhattan. "We know there's a big Mac audience of BioWare fans ... we know that's an important and large audience. And we want to serve that audience," Muzyka told me when asked about a potential Mac version of the his company's latest major release, Star Wars: The Old Republic. "I'd say 'not yet,'" Zeschuk assured me when I told him that, as a BioWare fan, I'm unable to play The Old Republic on my less than two-year-old MacBook. Though Muzyka was quick to remind me that I can technically play the game on a Windows partition, he also admitted that it wasn't an ideal situation. "We've done a lot of Mac ports before of our games. We haven't announced any details yet for The Old Republic, but we know that's an important and large audience." Neither would offer a strict timetable on the Mac version, but Zeschuk did note, "That's definitely one of the things we're looking at next. We want to get this launch under our belt and everything stabilized and happy, and then we'll look at other platforms, and that's obviously one of the first ones."
BioWare docs defend subscription model, tease free-to-play iteration of classic IP
Understandably, BioWare heads Ray Muzyka and Greg Zeschuk seem tired of beating the drum for Star Wars: The Old Republic's subscription-based business model. I didn't actually bother asking them about their thoughts on subscription vs free-to-play gaming during an interview early last week, but Zeschuk launched into a spirited defense nonetheless, perhaps conditioned by being asked over and over in the run up to SW: TOR's launch last Monday. "You look at the online space in general and it's fragmenting into all these different areas, but the core still works. The subscription model still works," Zeschuk said. "We know a lot of people say, 'Oh, everything's just going free-to-play.' But that's just one slice. There's one slice that's free-to-play, there's one slice that's social, there's traditional subscription still going." He was also quick to point out that, "it's obviously been the free-to-play guys trumpeting this," though his own company certainly isn't above working in the free-to-play space, as evidenced by Warhammer: Wrath of Heroes. "I'm not saying it's better or worse. It just doesn't supplant the other things. 'Cause we can do some things no one else can," Zeschuk added. In his eyes, a free-to-play dev isn't able to throw the same amount of resources and time at an MMO project, and that marks a big differentiation between the two business models. "The free-to-play people can't invest to the level we can invest, and can't create something of the size and scale of something we can create," he said. The idea that free-to-play will take over all other MMO business models, he said is, "from a business perspective, ridiculous."
BioWare docs explain how to stay true to your roots while expanding massively
With eight (eight!) studios around the globe as of the end of 2011, BioWare label heads Dr. Ray Muzyka and Dr. Greg Zeschuk have kind of a lot going on at any given time. When I spoke with them earlier this week at Times Square's NASDAQ building, though, they were remarkably calm after ringing the financial institution's opening bell (surrounded by and emblazoned in Star Wars accoutrement), and launching the six-years-in-development Star Wars: The Old Republic. Beyond the aforementioned accomplishments, the doctors' division of EA has been rapidly expanding -- over just the last six months, BioWare has added a Sacramento office, a San Francisco office, and an Ireland office, to say nothing of "BioWare Victory," the studio heading up Command & Conquer: Generals 2. That's a whole lot of people (501 - 1000, approximately, according to LinkedIn)! How do two guys that started out with eight people in a studio apartment manage that kind of expansion without diluting the original values they began with? BioWare co-founder Ray Muzyka offered an explanation by way of example: "You're seeing how we're doing that in The Old Republic. We're merging story in in a really seamless way. It doesn't feel tacked on or added, it's actually there from the ground floor. It's actually adding to the experience and increasing that emotional engagement, which, you go back to our vision, that's what it's all about. Building that emotional engagement." The concept of "emotional engagement" was one that both Muzyka and his long-time business partner Dr. Greg Zeschuk touched on repeatedly during the interview. Muzyka called it a "pillar" of the label's vision, but also emphasized that story -- BioWare's traditional method for engaging players on an emotional level -- isn't the only way to evoke an emotional response from players.
