BroadcastStandard
Latest
FCC will vote on viewer-tracking broadcast standard this week
On Thursday, the FCC will vote on a new broadcast standard that stands to have a big impact on both consumers and broadcasters. Next Gen TV, also known as ATSC 3.0, will bring with it sharper images and video as well as the ability for TV broadcasters to get more detailed data about consumers' viewing habits. Rather than just broad demographics, those broadcasters will be able to collect viewing data similar to how cable providers do with set-top boxes and how websites track browsing history. That information could then be used to more specifically target ads to viewers. The FCC is expected to approve the new standard but many are voicing concern over privacy issues and lack of regulation.
ATSC commences 3DTV standard development, better get your glasses ready
The Advanced Television Systems Committee recently commenced development of a 3D broadcast TV standard which would let legacy devices to receive 3D signals without blowing their tiny electronic minds. In a year's time, it's planning to have a completed rulebook, allowing for 3D broadcasts with left- and right-eye views in a single channel, also enabling mobile and non-real time delivery -- meaning you've got one less device to replace when you decide to make the switch to 3D. Whilst many of these standards already exist (and are in use) the ATSC is now looking to get everyone in North America singing from the same sheet. Now's about the time to invest in some better glasses.
