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Twitter reportedly disbands Commerce team behind its Buy button
A couple of years ago Twitter slid into commerce by enabling a "Buy" button that would let users flow directly into the purchase process from an ad. Now, according to a report by Buzzfeed, the company has "curtailed" development on the button, and for the team behind it, many have left the company, while others have been reassigned to work on customer service or dynamic product ads.
WSJ: Google will add buy buttons to search results on mobile
Google's getting ready to face Amazon and eBay, according to The Wall Street Journal, and will be adding buy buttons directly to its search results. You'll see those buttons accompanying sponsored results under a "Shop on Google" heading -- they won't be used for non-sponsored links returned by the algorithm -- when you search for products on mobile devices. Upon clicking one, a separate product page will load where you can pick sizes, colors and ultimately complete your purchase. Any product you buy will still come straight from retailers, the WSJ says, so it doesn't sound like Google's stocking up warehouses with goods like Amazon does.
