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LinkedIn and Evernote partner to make business cards useful again
Fact: everyone likes doing business with the guy who remembers them. With that in mind, LinkedIn and Evernote just announced a new partnership to bring the Rolodex into the 21st century, and it all starts with a photo of a standard business card. Evernote will instantly digitize it and bring in any relevant LinkedIn info. You're then given the option to connect with that CEO, secretary or digital prophet on LinkedIn or add their contact info to your address book. However, things get interesting as your business relationship blossoms. Over time, you can add things like audio from a meeting, documents, or even key emails with him or her to the card's page in Evernote.
Five apps for business card scanning
Persistent critters, those little analog cardboard rectangles. Even with the option to scan QR Codes, email vCards or bump phones to swap contact information, the venerable business card keeps on trucking -- and keeps on making it challenging to leap from analog to digital information. If your career or avocation takes you to meetings, trade shows or conferences, chances are you too have a pile of to-be-dealt-with business cards that could stand a good digital shakedown. Here's our five apps rundown of a few good choices for handling business card scanning on the go. SHAPE's Business Card Reader: Last year, we noted that the US$4.99 Business Card Reader expanded its offerings with an iPad version of the app. BCR delivers capable scanning and OCR (using libraries licensed from high-end scanning developer ABBYY, which has its own app suite as well), with a good verification step to make sure that the recognition is matching the actual card data. BCR can quickly export scanned data to your device address book, match LinkedIn connections, and in the latest version it hooks directly into the CRM tools of Salesforce.com for marketing and sales pros. Evernote Hello: I wasn't all that taken with the first version of Evernote's free meet-and-manage contact app; it was buggy, and it seemed awkward to ask a new acquaintance "Mind if I take your picture so I remember you?" Things have definitely changed for the better with January's version 2 release. In addition to manual entry and Hello-to-Hello audio contact sharing (very cool, I recommend giving it a try), the beautifully designed app now supports business card scanning -- temporarily free for both regular and premium Evernote users, although at some point down the road the regular user scan allowance may be curtailed or changed to IAP. Evernote's expertise with text recognition and knowledge of the iPhone's camera capabilities seems to have paid off, as Hello is now delivering some of the best and quickest scan results I've seen. My favorite feature is the heads-up display that automatically detects the card and gives you instant feedback on getting the best image ("use a shallower angle," "center the card," "hold the phone steady," etc.); as soon as Hello thinks it's got the shot, it captures the scan automatically. If it can't auto-detect, it falls back to manual mode, but most of the time with a light card on a dark background it nails it in one try. Within a few seconds, the data is detected, and if you're signed into LinkedIn via Hello, the card will be matched with that contact immediately. Hello also links a "meeting" note to give context to the encounter, rather than leaving a bare contact without metadata. Some minor quibbles aside (you can't edit the Hello notes in either the desktop or iOS versions of the regular Evernote app, for one), Hello is a winner. Without a firm date or pricing for the end of the free scan trial for non-premium Evernote users, my recommendation is to use it while you can. LinkedIn's CardMunch: With more than 2 million cards processed already, the free scanning app from your friendly neighborhood social network for professional use has simplicity and volume on its side. Assuming you already use LinkedIn's connection ecosystem, CardMunch's scanning speed and off-device processing make it great for dealing with a lot of cards in batch mode, and you can make notes on each scan before it's recognized on the back end. Of course, the trade-off of the cloud processing step is that you can't easily OCR cards on the plane on the way home without forking over for some WiFi. Also, checking for errors is a two-step process since the scan and the data return are a few minutes apart -- but CardMunch tends to make fewer mistakes than other apps, so that's not a big drawback. WorldCard Mobile: When I last checked out the $6.99 WCM app a year ago, it stood up well against competitors like CardMunch and BCR. Since then, the app has added QR Code scanning with support for both vCard and meCard formats, iOS 6 compatibility, support for double-sided cards, batch scanning, duplicate search and direct synchronization with Google contacts. WCM's interface is still in need of some redesign TLC, but for rapid and accurate scanning, it's a good choice. Note that WCM also requires you to tap a small button on the screen to take a card photo, while other apps let you tap the whole screen or auto-detect the card (Evernote Hello). NeatCloud and NeatMobile: If you're in the habit of keeping all your print-to-digital documents in the Neat ecosystem driven by one of the company's desktop scanners, you're already comfortable with the OCR and filing capabilities of the platform. What's new is that Neat is extending your scanned repository into the cloud and onto your iPhone, with the NeatMobile / NeatCloud combination app and service. NeatCloud gives you on-the-road access to your scanned docs, and in turn the NeatMobile app allows you to scan back to that pile of data from wherever you happen to be. This sync isn't a free service, however; monthly plans start at $5.99 for individual users. As such, the mobile app doesn't worry much about handling address book sync or other standalone features; the workflow is that you'll do that processing back on your Mac or PC with the downloaded scans. Neat's app does a solid job of scanning business cards in standalone mode, but for true accuracy with a human touch the optional NeatVerify pass submits your scan for a once-over by a person to make sure everything is in the right place. NeatVerify credits are linked to your NeatCloud account.
Daily iPhone App: WorldCard Mobile scans your business card collection
The paper business card may go away someday if innovative apps like Bump and Evernote Hello take over, but for now we're still dealing with these little chunks of cardboard. Of course, in almost all cases it's not the physical object we care about, but rather the data printed on the card. (Some exceptions are inevitable.) Getting those inky bits converted to actual bits is easy enough with your iPhone and the right app. My default tool for business card scanning has been CardMunch, which has a number of advantages: fast, ties in easily to parent company LinkedIn, accurate (using actual humans to do the card transcription) and free. Unfortunately, CardMunch's cloud dependency means that sometimes it can get backed up, and when you're sitting on an airplane with a stack of post-conference business cards to go through, it's quite likely useless. That's where the Penpower family of contact management apps comes into play. The flagship iPhone app is the US$6.99 WorldCard Mobile, and it picks up nicely where CardMunch leaves off. You can scan your cards neatly without any network connection, and all the OCR processing is handled locally on the phone. Additional features include the ability to copy an email signature and parse it into a contact record, which is a lot more useful than I thought it would be. How good is the OCR function? Well, you can test it yourself with the app's lite version (allowing three scans the first week, and one scan per week after that). In my evaluation, I'd give it a B+ compared to the intelligent transcription of CardMunch -- keeping in mind that CardMunch also makes mistakes on some cards. Given that it's working in disconnected mode, the slight loss in accuracy seems to be a reasonable tradeoff. What's a little harder to take is WorldCard Mobile's UI, which has the same weird aesthetic and hinky buttons as a lot of other utilitarian apps on the App Store. It compares unfavorably to CardMunch's clean look, and it's most reminiscent of the early versions of Readdle's apps (which have come a long way since v1, in fairness). The lite version will let you know pretty quickly whether the look will make you nuts or not. Penpower also has a WorldCard Contacts app, which lets you keep the card images alongside your contact records but omits the OCR tool; it's $2.99. There is an iPad version, too, which costs $14.99 and doesn't quite work as advertised with the iPad 2's onboard camera, per reviewers -- it's apparently not quite high-res enough for accurate recognition. If you're a frequent business card recipient and you'd like to be mobile-enabled, check out WorldCard Mobile; start with the lite version, and if it's useful you can fork over the $7 for the full build.
CardMunch app adds LinkedIn profiles
Some of you may remember CardMunch before LinkedIn acquired it earlier this year. The app lets you scan business cards and add them to a contact list. It uses Amazon's Mechanical Turk service and an actual human to do the optical character recognition needed to translate the image into text. Now that LinkedIn has been working with the developers for the past few months, an updated version complete with LinkedIn profile integration has been released. Besides its tie-in to LinkedIn, the updated app has a fresh, new UI and improved support for the iPhone's camera. It also lets you add notes to each business card so you can remember where and when you met this new contact. Best of all, the app, which used to cost US$2.99 and 25 cents per scanned business card, is now available for free. [Via TechCrunch]
