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Chad Gutstein steps into CEO role at Machinima
Gamer-focused streaming video network Machinima has hired Chad Gutstein to lead the company as its new CEO. "Machinima is ready for the next level, and Chad has all of the unique qualities we were seeking in a new CEO to bring us there," said Machinima co-founder Allen DeBevoise. "His fresh and respected outlook, deep knowledge of the TV and digital business, and proven track record will all benefit Machinima as we enter our next phase of growth." DeBevoise cites Gutstein's work as COO of Ovation, an online network aimed at the arts, where Gutstein had great success in driving home the value of online streaming content to advertisers more familiar with traditional video broadcasting. "Machinima is a pioneer in the online video space and virtually invented the MCN business model," Gutstein said of his new employer. "We plan to profitably grow our business with engaging original programming, nurturing the best affiliate channel partner program, and creating innovative solutions to help marketers reach our young, male and highly mobile audience." Allen DeBevoise previously served as Machinima's CEO. He voluntarily vacated the position last November amid the company's mounting financial woes in the hopes that Machinima could attract more "professional management." [Image: Machinima]
