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Here's a look at iPhone usage rates by states
The online advertising network Chitika has released the results of a recent study breaking down iPhone usage rates by state across the United States. To obtain their data, they simply looked at their own ad network. To quantify this study, Chitika Insights analyzed a sample of hundreds of millions of U.S.-based iPhone ad impressions accessed via Chitika's Cidewalk mobile ad platform. The data were drawn from a date range of December 25 through 31, 2014, thus including traffic from devices given as gifts during the most recent Christmas holiday. Top honors for iPhone usage go to Montana, Kansas, Mississippi, New York, New Jersey, Massachusetts, and Vermont. According to a white paper released along with the study, iPhone usage rates are less correlative to geography or raw population numbers than they are education level and population density. You can read that here. You can view details from the Chitika research below, and read more about the study here.
Chitika: iPad browsing usage share sees gain
Chitika Insights is back with numbers showing just how much web browsing iPad users do compared to the those who use competing tablets to do their browsing. The company sampled "tens of millions of U.S. and Canadian tablet-based online ad impressions" between July 1 and 7, 2014. What they found, is that iPads account for 78 percent of all tablet web traffic, with Amazon's Kindle Fire coming in at second place with just 7.3 percent. The latest numbers for iPad show a quarter-over-quarter gain in web usage, countering an almost year-long lull in which Apple's tablet lost usage share. Chitika speculates that Costco's recent decision to offer the iPad for the first time in over a year, as well as other promotions, may be driving additional iPad sales and thus web browser usage. One other fascinating competitive point came out of the data: Amazon's Kindle Fire tablets now generate more North American web traffic than all of the various Samsung tablet models. According to Chitika, "Samsung's user base exhibit the largest share loss over the same timeframe" since April of this year. The full text of Chitika's report can be found here.
OS X Yosemite beta adoption rate almost 4X that of Mavericks
The excitement in the air at Moscone Center West for the Apple World Wide Developer conference keynote was palpable, especially when Apple's Craig Federighi began demoing OS X 10.10 Yosemite. The new OS offers much tighter integration than ever before with Apple's other devices, and the user interface changes are stunning. Well, developers apparently have a lot of interest in Yosemite, as research firm Chitika is reporting that the beta versions are being adopted by developers at a rate almost four times that of OS X Mavericks. Now, neither of the operating systems really gathered all that much usage during testing -- at 30 days past the release of the initial beta, OS X Yosemite is only generating 0.20 percent of North American OS X web traffic. But that's four times the rate of OS X 10.9 Mavericks 30 days after initial beta release. As Chitika points out, "users of the now nine-year old OS X Tiger still generate more Web traffic than Yosemite users." In other news, Chitika figures now show that OS X Mavericks is at the top of the OS X usage heap, generating a whopping 45.7 percent of all North American OS X web traffic, followed by OS X 10.6 Snow Leopard (17.5 percent) and OS X 10.8 Mountain Lion (17.1 percent). You can see how your favorite legacy OS X version fared in the pie chart following this post. Chitika's final word on the subject? "...with the increased level of developer activity thus far, along with the success of the similarly no cost OS X Mavericks, it's very probable that OS X Yosemite adoption will outpace that of any other previous Mac desktop OS when it is released publicly later this year."
The TUAW Daily Update Podcast for March 12, 2014
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of the page. The Daily Update has been moved to a new podcast host in the past few days. Current listeners should delete the old podcast subscription and subscribe to the new feed in the iTunes Store here.
It's official: iOS 7 dominated 2013
We've been scanning the iOS version distribution data from Chitika since iOS 7 first launched in September, watching with amazement as the latest mobile operating system from Apple quickly pulled down almost 50 percent adoption within a month of release. Now Chitika has released findings for the end of 2013, showing that iOS 7 is now installed on close to 70 percent of all iOS devices, and that iOS 7 and iOS 6 combined account for about 90 percent of all North American iOS traffic. By comparison -- and we always love to point out the Android OS fragmentation issue when we can -- the latest two versions of Android (KitKat and Jelly Bean) account for a little more than 55 percent of its installed base now. The absolute latest version of Android, version 4.4 KitKat? It's only grabbing 1.1 percent of the total for Android as of December 2. Breaking down the numbers even further, it appears that a greater percentage of iPhones have made the iOS 7 plunge than iPads. For all iPhones, 74.1 percent are running iOS 7, with 22.4 percent operating on iOS 6. The numbers for iPads are lower, with iOS 7 achieving a 63.8 percent adoption rate and iOS 6 close behind at 24.6 percent. Chitika postulates that "the lower adoption rate of iOS 7 is likely at least partially due to features like AirDrop not coming to the iPad 2 or 3, minimizing the incentive for users of those devices to upgrade."
Daily Update for December 4, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
iOS 7 hits 70% adoption rate in North America
After only two months of availability, iOS 7 is now running on 70 percent of iOS devices in North America, according to online ad network Chitika. Considering it took iOS 6 six months to hit an 83 percent adoption rate, this signals very good news for Apple as iOS 7 will likely surpass that number in half the time -- and could be well on its way to that mark now as Chitika's current data is already two weeks old. To get iOS 7's adoption rate, Chitika examined 300 million US and Canadian ad impressions on its network from October 25 to November 18. Beside an overall adoption rate of just above 70 percent on all iOS devices, the company found iOS 7 has a slightly higher adoption rate on iPhones (75 percent) than on iPads (64 percent). As for other iOS versions, iOS 6 is still running on 22 percent of iPhones; while iOS 5 is on 2.6 percent; iOS 4 is on just less than 1 percent; and iOS 3 is on 0.1 percent.
Chitika: OS X Mavericks adoption rate three times faster than Mountain Lion
When iOS 7 hit the world last month, Chitika Research was there to tell us how quickly the new mobile operating system was being adopted by users based on how many ad impressions were coming from devices running the new OS. Now they've done the same for OS X Mavericks, and results from the first 24 hours show that 5.5 percent of all Macs are now running the new version. In comparison, OS X 10.8 Mountain Lion only grabbed about 1.6 percent of Mac users during the first 24-hour period after release last year. Whether it's the fact that Mavericks is free (Mountain Lion had a US$19.99 price tag attached) or just that some people skipped over 10.8 that is causing the quicker uptake is unknown. Now, if we could only get some figures on how long it took Windows 8 to have 5.5 percent of the Windows OS market...
Chitika numbers show iPads still have the majority of tablet usage
Chitika Research today published the results of its third quarter 2013 tablet usage study, finding that iPads still rule the roost in terms of usage. The company looks at the web traffic generated by each tablet platform, and found that iPad users (the big blue bar in the chart above) were responsible for 81 percent of all North American tablet web traffic. That number was three percentage points from the results published back at the end of the second quarter, with Amazon's Kindle Fire tablets gaining the most share -- a solid gain of one percentage point -- and Samsung coming in with a percentage point increase of 0.9. Google's Nexus tablets grabbed 0.4 percentage point additional traffic during the quarter, and Microsoft's Surface tablets surprisingly showed a jump of 0.5 percentage point. As Chitika pointed out, iPads still generate more than 12 times the Web traffic of the next-largest competitor (Amazon Kindle Fire) and more than four times the traffic of all other tablets combined. Despite moronic ramblings from industry pundits like Henry Blodget at Business Insider who insist that iPad sales are in the tank (an image with his post shows nothing more than the cyclic nature of product announcements and purchase habits), Apple's tablet is still used more than any other tablet. Today's announcements will most likely spur further growth in both iPad usage and sales.
Fiksu: iOS 7 adoption rate at 58 percent after one week
For the past week, analytics and advertising firms have been checking in with word on the adoption rate of iOS 7 -- that is, what percentage of all iOS devices are currently running the new operating system. The latest is Fiksu of Boston, which announced yesterday that iOS 7 was on 58.5 percent of all Apple mobile devices that were accessing its clients' apps. By comparison, iOS 6 was only at a 47.5 percent share after one week, while iOS 5 was at just 27.2 percent in the same amount of time. Chitika has also updated its data, and now says that iOS 7 accounts for 51.8 percent of the Apple devices accessing its servers. For iOS 6, the company saw an uptake rate of 47 percent after one week. Mixpanel has been posting hourly adoption rate figures and now shows 61.24 percent of all Apple devices running iOS 7. Taking an average of the data from all three of these firms shows an impressive 57.2 percent adoption rate, incredible when taking the huge number of iOS devices into account.
The streams crossed: Mixpanel shows iOS 7 adoption rate now surpasses iOS 6 (Updated)
There you have it: Mixpanel's data is showing that the number of iOS devices running iOS 7 just surpassed the number running iOS 6 after only three days. What do we have to say to the Android world at this juncture in history? This: http://www.youtube.com/watch?v=rX7wtNOkuHo The rapid adoption of iOS 7 vividly demonstrates the advantages of having a "closed" ecosystem in which the hardware manufacturer also controls the operating system. Not only are Apple's devices uncluttered with bloatware from carriers and manufacturers, but everyone in the ecosystem can get an update at pretty much the same time, delays caused by overworked servers or having really old equipment notwithstanding. We're sure that there's going to be some debate about whether or not this is an accurate figure. Chitika delivered some updated numbers that showed the adoption rate to be more like 32 percent after just 48 hours -- still an amazingly fast uptake of a completely new version of a major mobile operating system. Just remember those figures for Android 4.3 Jelly Bean which, after 14 months, is only showing a paltry 45 percent share of the Android operating system world. Can you say "fragmentation"? Of course you can! Updated: Reader PKFC notes that the figures for all of Android "Jelly Bean" include versions 4.1, 4.2, and 4.3, with a total of 43.39 percent of the total Android operating system share. Previous versions include 4.0.x "Ice Cream Sandwich" (26.1 percent of the total), and 2.3.x "Gingerbread" (27.07 percent). And by the way, as of this update at 4:46 PM ET on 9/21/13, Mixpanel is now showing iOS 7 adoption at 52.35 percent compared to iOS 6 at 43.66 percent. Older devices running earlier versions will remain at about 3.98 percent. Boo-yah!
iOS 7 adoption rate after one day is higher than for earlier versions of iOS
If it seemed like everyone on planet Earth was trying to install iOS 7 at the same you were, well, you're probably not wrong in that assumption. Information from Chitika Insights and others who have been following the action of the past 24 hours shows that anywhere from 18.2 percent (Chitika) to 36.10 percent (Mixpanel at 10:30 AM PT, see figure below) of all iOS devices are now running Apple's latest mobile OS. Why the difference in the numbers? Well, it probably has to do with the methodologies used by the two companies. A Mixpanel spokesperson responded to this question as follows: The data in the iOS 7 adoption report on Mixpanel Trends is based on an aggregated set of the more than 15 billion actions analyzed by Mixpanel each month. The report shows the share of total activity on devices running a version of iOS at a given time, not on unique devices. In Mixpanel, an action is defined by our customers and can be anything from logging in to an app to making a purchase or finishing a level in a game. I'm not familiar with their (Ed: Chitika's) methodology, so it's hard for me to speculate on why they are so different. But part of the answer could be the time at which the data was pulled. The data in our iOS 7 adoption report is updating in real time, so that 36 percent is as of 10 AM PT. Our chart shows we saw 18 percent adoption at around 5 PM PT last night. Also, here are some other points you might find interesting: In the first 24 hours activity on devices running iOS 7 skyrocketed, reaching 36 percent at 10 AM on Thursday. People updated during the work day: Just 10 hours after it was released, devices running iOS 7 accounted for 22 percent of total iOS activity. People stayed up late to update: Between 10 PM - 8 AM PT, iOS 7 claimed another 10 percent+ of activity. At 9 AM yesterday, iOS 6 accounted for 94 percent of iOS activity. At 9 AM today, it had dropped to account for only 61 percent of activity. If it continues at this rate, there will be more activity on iOS 7 than on iOS 6 in another 24 hours. Compare that to Android where, as of yesterday and 450 days after launch, all versions of Jelly Bean account for 57 percent of activity according to the Android OS Versions report on Mixpanel Trends here. Android's official stats (here) have Jelly Bean adoption at an even lower 45 percent. But the most recent version of Jelly Bean (4.2.X) only accounted for 12 percent of activity according to the Android OS Versions report on Mixpanel Trends here. Android's official stats (here) have Jelly Bean 4.2.X adoption at an even lower 8.5 percent. Compare that to iOS 7 which accounted for 11 percent of activity only two hours after release. Chitika's spokesperson provided the following clarification: While we can't speak to Mixpanel's methodology, here's how we tabulate our statistics for the iOS 7 study: We examine traffic across 300,000 different websites within our ad network ---these range from several sites in the Alexa Top 10 to smaller blogs. Additionally, our network of sites comprises a wide variety of verticals (e.g., automotive, photography, retail, etc.) For this particular study, we examined tens of millions of online ad impressions to tabulate our results. An important distinction is that we examine web browsing activity, rather than in-app activity. In comparison to the Android operating system, where only 45 percent of all devices are currently running Android 4.3 "Jelly Bean" -- an operating system that was released in July 2012 -- the adoption rate for iOS 7 is incredible, even when Chitika's lower numbers are used for comparison.
Chitika's look at Apple OS adoption on the eve of a product launch
It's very likely that along with the announcement of some new products tomorrow, we'll get a better idea of when Apple's newest operating systems -- iOS 7 and OS X Mavericks -- will actually ship. iOS 7 is widely expected to ship with the new iPhone(s) that should be announced tomorrow, while OS X Mavericks may be slated for an October release. Online advertising firm Chitika looks at millions of ad impressions generated by their network to scout out trends, and its most recent numbers (from August 15 to August 21, 2013) show that a whopping 92 percent of all iPhone users and 82 percent of iPad users are currently running iOS 6. Why are fewer iPad users on the most recent version of iOS? Chitika noted analyst Chetan Sharma as pointing out that 90 percent of tablet users use WiFi only (even if they are WiFi + cellular devices). iOS 6 has some mobile-focused features like turn-by-turn GPS and FaceTime over mobile networks that made the upgrade to iOS 6 more attractive to iPhone users than those who own iPads. Chitika believes that "based on past adoption rates of new iOS versions, it's likely that users of both device categories will adopt iOS 7 at high rates." So what about Apple's desktop / laptop operating system, OS X? Chitika's numbers show that 34 percent of all Mac owners in North America currently use OS X Mountain Lion (10.8), while 23 percent are still using Lion (10.7). What's quite surprising is the number of users who are somewhat stuck in the past with OS X Snow Leopard (10.6) and Leopard (10.5), a surprising 32 and 10 percent, respectively. For those who are running newer hardware capable meeting the requirements for the upcoming release of OS X Mavericks (10.9), the upgrade to the new version should be a no-brainer. Older Macs, however, will most likely continue to run the older operating systems until such time as the hardware is beyond repair.
Daily Update for April 19, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Chitika's March Tablet Update shows iPad usage share rising, still dominating competition
Chitika, the online advertising network, has released its latest Chikita Insights usage share data report for tablets for the March 2013 period. According to the company, based on US and Canadian tablet ad impressions running through the Chitika Ad Network, the iPad still overwhelmingly dominates web traffic on tablets, at 81.9 percent. In fact, the iPad has seen its first month-on-month growth in web traffic share since December, 2012, a 1.4 percent basis points increase since February. Chitika partially attributes this growth to Apple selling refurbished fourth-generation iPad and iPad minis at a discount beginning in mid-March, 2013. Android tablets unsurprisingly dominates what's left. The Kindle Fire comes in second at 7.1 percent, Samsung Galaxy Tablets third at 4.3 percent and Google Nexus tablets fourth at 1.7 percent. Interestingly, Microsoft's Surface tablet only took 0.4 percent of tablet web traffic and the defunct HP TouchPad took 0.1 percent. The full Chitika report is available on the company's website here.
Chitika: All versions of iOS 6 now account for 83.1% of iOS traffic
The folks at Chitika have just released the results of a study looking at iOS version distribution post-iOS 6.1.1. The numbers are quite amazing; all versions of iOS 6 (6.0, 6.1.0, 6.1.1) now account for 83.1 percent of all iOS traffic. At this point, only about 12.2 percent of all iOS users are still on iOS 5, while approximately 5 percent of total iOS users are using earlier versions of iOS. Once again, this number points out the fragmentation that is rampant in the Android OS world. Google's numbers indicate that only 42.6 percent of Android users are running devices on Android OS 4.0 ("Ice Cream Sandwich") or 4.1-4.2 ("Jelly Bean"). Android 4.0 hit the market on December 16, 2011, Android 4.1 on July 9, 2012, and Android 4.2 on November 13, 2012. iOS 6 has only been around since September 19, 2012 and has achieved about double the penetration of Android 4.x. Chitika's chart shows another interesting statistic; iOS 6.1.1 achieved about 1.4 percent of all traffic in its first day of release. The chart uses traffic data gathered on February 11 (the release date of iOS 6.1.1) and 12, 2013.
Daily Update for February 5, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Chitika: Android tablet usage rises in January, iPad still dominates
Chitika's online advertising network does a great job of compiling usage share data by device and browser type over time. The company just released data showing results for tablet device usage share in the month of January, and as expected, the iPad still dominates web traffic in the US and Canada. iPad's share for the month was at 81.0 percent (represented by the long blue column in the graphic above), with the next highest share for a specific device being for the Amazon Kindle Fire at 7.7 percent. All Samsung Galaxy tablets combined pulled in a paltry 3.9 percent usage share, still better than Google's Nexus tablets at 1.7 percent. However, Apple shouldn't rest on its laurels atop the tablet heap. During December of 2012 and January of 2013, the iPad's share slowly fell from a high of about 89 percent down to 80 percent by the end of January. Those pesky Kindle Fire tablets showed an amazing growth from about 4.88 ad impressions per 100 iPad ad impressions in December, to 9.48 impressions in January. Chitika reports that Google Nexus, Samsung Galaxy, and Barnes & Noble Nook tablets all saw smaller gains. The full Chitika tablet report is available to read on the company's website.
Chitika: iPad web share falls after Christmas holiday
In what will probably be seen by some pundits as "proof" that Apple is going to fail, Chitika Insights today reported that the web share for Apple's tablet fell by 7.1 percent after December 25, 2012. Chitika gathers this information by looking at hundreds of millions of impressions on its ad network by various devices. Before Christmas Day, the iPad's share of the web market was about 86 percent; after December 25, it dropped to 78.86 percent. The biggest winner was Amazon's Kindle Fire, which jumped 3.03 percent to a post-holiday share of 7.51 percent, while Samsung's Galaxy tablet gained slightly to a 4.39 percent share. Not surprisingly, Microsoft's Surface tablet barely showed up on the Chitika figures, with a minuscule 0.17 percent gain to a whopping share of 0.40 percent. There's good news for Apple in the smartphone numbers from Chitika. The iPhone 5 saw a gain of 1.11 percent share after the holidays, the largest gain among all smartphones. The current web share for the iPhone 5 is at 8.27 percent.
Chitika: iPad usage still far outweighs tablet competitors
Mobile ad network Chitika has released a report that says the iPad is still far, far ahead in terms of web usage over any other tablets out there. All you need to really know here is that the iPad isn't even on the chart above -- the chart above shows average impressions on tablets per 100 impressions on the iPad, which means that the highest figure up there, from the Amazon Kindle Fire, has only 4.88 impressions per every hundred impressions on the iPad. That's pretty crazy -- the iPad isn't just winning in terms of tablet usage, it's very much dominating. These competing tablets are growing in terms of usage (the Kindle Fire rose by about 20 percent since earlier this month, and Samsung's Galaxy line rose by about 0.3 percent). But those growth rates, in terms of numbers, are tiny compared to the huge audience that's browsing the web on the iPad. And while the numbers have yet to come out, of course, there's no question the iPad mini has only made that audience even larger this holiday season. Apple has a huge lead in the tablet market at this point, and while it certainly can't last forever, it will likely be around for a while. [via Mashable]
