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Online Apple Store adds one-click "popular configurations" option
Just in time for those holiday orders, there's been a small change in the online Apple Store's build-to-order pages for the MacBook, MacBook Pro and MacBook Air. Dave "Eagle-Eye" Caolo spotted the addition of new one-click BTO configurations, which include free express shipping. The new one-click buttons let you prefill the most popular options for your custom config, including such favorites as "more RAM," "faster hard drive," the matte screen for the 15" MBP and pre-installed versions of iWork or Microsoft Office. Of course, you can still custom-configure from all the available options if you prefer. You'll see the new options in the US store after clicking Select on the laptop product page of your choice.
THX and Portrait Displays want to automatically calibrate your HDTV
Lets face it, no matter how many tools, USB sticks or discs we have, calibrating an HDTV properly is simply beyond most consumers, even if they understand why it would be a good idea. Those are the people targeted by THX and Portrait Displays new partnership, allowing content creators to use THX Media Director to tag their content, and Portrait Displays' TV Tune to configure the display accordingly. Tagging content with the appropriate metadata is a perfectly reasonable concept and easy to understand, beyond that we're a little light on details of how Portrait plans to configure the TV. If it's an embedded technology from the manufacturer or some kind of third party add-on remains to be seen, and really, we kind of like our display washed-out, with crushed black levels and a strong red push.
