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Mirasol showcases 4.1-inch smartphone concept at SID 2011, promises 'converged e-reader' this year (video)
Another week, another look into the wild, mysterious world of Mirasol. We met with the company for an extended period here at SID 2011, and while the smartphone concept shown above was certainly intriguing, it's the behind-the-scenes story that truly piqued our interest. If you've kept even a loose eye on display technologies, Qualcomm's Mirasol branch has no doubt caught your eye -- in fact, the company seemed overwhelmingly sure that it'd ship consumer products soon after we met with 'em at CES 2010. Yet here we are, nearly 1.5 years later, without a single Mirasol product available on the open market. It begs the question: why? We found out. As the story goes, Mirasol's been shipping displays to partners for years, and it really did have confirmation that partners would be punching products out onto the market soon after 2010 began. But then, the iPad happened. No, seriously -- that's the story. Apple's sudden and calculated tablet launch caused Mirasol's stable of partners to "reevaluate" their launch strategies, and that reevaluating led to the shelving / delaying of every single promising product in the pipeline. One angle in particular seemed to catch everyone off guard; prior to the iPad's launch, most companies (and consumers, for that matter) reckoned that people wouldn't even consider reading on an LCD. Digital bookworms would want E Ink, or better still, a colorized alternative like Mirasol. Come to find out, people actually don't seem to mind reading on LCDs, and in fact, they seem downright appreciative of the extra functionality baked into modern day tablets. As you can imagine, all of that spelled trouble for a display technology like Mirasol. So, where do we sit today? Read on to find out. %Gallery-123860%
