courtside
Latest
Samsung to provide courtside tech for the NBA in reported $100 million deal
If you're tired of product placements in your favorite dramatic series, you won't get any relief if you switch over to hoops instead. Samsung has confirmed that it just signed on to become the official NBA provider of televisions and tablets in a deal which the WSJ says is worth $100 million. That means fans will see close calls being reviewed by refs on Samsung tablets, for instance, while the NBA in turn will work with Samsung to create customized content for NBA League Pass. The deal comes on the heels of recent Samsung endorsements by LeBron James and Jay-Z , showing the Korean giant is willing to spread those profits around to up its brand cachet.
