It wasn't too hard to see this one coming after reports of "financial difficulties" and a potential early demise starting cropping up last month, but it looks like AT&T's CruiseCast in-car satellite service is now officially done for. According to RaySat COO Mike Grannan (AT&T's partner in the service), all new activations have now ceased, and existing customers will soon apparently be able to get a refund for the cost of installation, de-installation, equipment and service. For those keeping track, the service just launched in June of this year and, while no installed base numbers seem to be available, it doesn't appear to have caused much more than a blip on the radar, with it hindered in part by a hefty $1,300 up-front cost.

It wasn't too hard to see this one coming after reports of "financial difficulties" and a potential early demise starting cropping up last month, but it looks like AT&T's CruiseCast in-car satellite service is now officially done for. According to RaySat COO Mike Grannan (AT&T's partner in the service), all new activations have now ceased, and existing customers will soon apparently be able to get a refund for the cost of installation, de-installation, equipment and service. For those keeping track, the service just launched in June of this year and, while no installed base numbers seem to be available, it doesn't appear to have caused much more than a blip on the radar, with it hindered in part by a hefty $1,300 up-front cost.

It's a bit off its target pace, but it looks like AT&T is now finally starting to roll out its CruiseCast in-car satellite TV / radio service, however slowly. According to OrbitCast, AT&T is now working with "small groups" of car audio specialists and distributors to get the service into the hands of a "few dozen customers" in order to test the service in advance of the full roll-out, which is now somewhat ambitiously promised for early June. In case you missed the announcement back at CES, the service itself consists of 22 live TV channels and 20 radio stations, plus all the necessary, non-user-installable hardware, which will set you back $1,299 up front and $28 a month thereafter. That obviously doesn't pose much of a threat to basic satellite radio just yet although, as OrbitCast points out, it is actually more affordable than some of the current in-car satellite TV options out there, like KVH's $3,000 DirecTV-based system