Japan's NHK has followed up The Hollywood Reporter's earlier indications Toshiba was ready to dump its money-losing HD DVD business, with news that the company is prepared to cease manufacturing software and hardware, at a loss of hundreds of millions of dollars. This caps the worst week ever for red, when HD DVD was dumped by Netflix and Wal-mart, pushed to the background by Best Buy and put on -- an apparently incredibly short -- deathwatch right here. Toshiba is mum on the subject right now, but we hear there's plenty of cheap players and movies in a dumpster around back of the HQ.

[Thanks to everyone who sent this in; via Reuters; warning, Japanese read link]

Update: Along with an English translation of the NHK's article (Thanks sfditty!) comes additional confirmation from Reuters sources, it's a wrap. Toshiba is shutting down its DVD manufacturing facilities in Aomori Prefecture, Japan, while official word is expected "soon".

Update 2.19.2008: It's over! HD DVD is dead. After years in the market place, we can all finally move on with things.

HD DVD fans, we hate to do this to you, but it's time we called it. HD DVD is now officially on Engadget deathwatch. We haven't put anything important on deathwatch since TiVo in 2005 (which, as you may recall, still stands); but just as then, we have to step back from our personal preferences and investments in media and gear, ignore the rumors and hearsay, and take a close look at where things stand. We don't need Michael Bay to tell us the writing's on the wall.

So far this battle's been decided primarily by two factors: studio support and ubiquity of content. It's clear Sony's camp couldn't even come close to trumping Toshiba in hardware price war that's ensued over the past couple of years. But as it turns out, consumers that just spent thousands on a new HDTV weren't too concerned with a couple hundred dollars between players, and despite whatever users price won HD DVD, the PS3 Blu-ray trojan kept the competition at bay. Meanwhile, most consumers were too smart and too cautious to buy early in a format war. Most have simply waited this thing out, and while Warner's announcement to go exclusively Blu was obviously huge, it was only indicative of a trend -- it didn't set it.

If you look at the timeline, even before Warner announced its intentions to go Blu-ray exclusive HD DVD's studio base was already shrunken from its heyday, leaving it with fewer titles both in number and sales. Warner was just another push in the direction things were already headed -- the numbers already consistently showed Blu was ahead in media and install base, which has only become far more exaggerated in the last couple of months now that Blu amassed some 70% of studio-released titles.

But if you ask us, it's the ubiquity of content that sealed the deal. It wasn't until Blockbuster and later Netflix -- two of the three most widely used disc rental businesses in the US -- went Blu-ray exclusively that we knew HD DVD wasn't long for this world.

So here's the deal, Toshiba. As much as we hate putting any worthy technology on deathwatch, for the sake of the greater good we hope you guys just roll over and cut your losses so we can all move on. But if you really want off this deathwatch, you're not only going to have to retain Paramount (which owns Dreamworks) and Universal, you also need to win at least a few back from Blu (Warner and Disney would be a great start), and get hardware in consumers' hands, even if it means practically giving it away. It's not going to be easy -- hell, we think it's actually pretty hopeless -- but hey, that's why you're on deathwatch, innit?

P.S. -Special for this occasion, we've also brought our Blu-ray vs HD DVD: State of the Division charts up to date and added a few new tables.

It's been over a year since we launched the TiVo Deathwatch, and not only is the company still alive and kicking, a new survey being conducted by Cox Communications may indicate that TiVo is about to enter into a partnership with the nation's third largest cable company. Thomas Hawk reports that users on on the TiVo Community Forum are buzzing about a questionnaire that was sent to Cox Enterprises customers who currently subscribe to one or more of the company's other services, but get their TV via satellite. Among a slew of questions about DVRs in general and TiVo specifically, is one which reads in part, "If Cox were to offer digital cable service with a TiVo branded DVR for about the same price as you are currently paying for satellite service each month, how likely would you be to switch from satellite TV to Cox cable that featured this TiVo branded DVR service?" Take this for what you will, but these questions would seem to indicate that the two companies are, at the very least, involved in backroom talks of some sort, and possibly even in the planning stages of building co-branded equipment. Combined with TiVo's recent courtroom victory over EchoStar, their current partnership with Comcast, and a surprising renewal of their service contract with DirecTV, a deal with Cox may be just the ammo we need to put the Deathwatch down for good.