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  • Apple's Shanghai shirt: "Made for China"

    by 
    Mike Schramm
    Mike Schramm
    07.09.2010

    We've heard great things already about the brand new Apple Store in Shanghai, but this one's interesting: on the back of employees' t-shirts there (which are red, apparently, rather than the usual black found in North America), Apple has printed "Designed in California, Made for China" in Chinese. That's obviously a play on the "Designed by Apple in California, Assembled in China" that you'll find on the back of your iPhone and many of Apple's other products. Cult of Mac checked in with Chinese gadget blogger Chris Chang, and he says that the reference does play in Shanghai. He was at the store when it opened, and says that Apple is definitely pushing to do better in China, and create more of a presence there. That's really interesting -- Apple's not only trying to simply sell its products over there, but it's actually localizing the brand a bit to do so.

  • Unboxing... an Apple job offer

    by 
    Mike Schramm
    Mike Schramm
    10.05.2009

    This is exactly the kind of thing we love to see here at TUAW (and thanks for sending it along, Danny) -- Glyph of the Twisted project got a job offer from Apple last week, and over on his blog, he posts a set of unboxing pics. Which might sound silly (an unboxing for a new hire packet?), but when you're talking about Apple, it's worth it. It turns out they put nearly as much thought into the design of their paperwork as they do into the rest of their projects. From the iconic folder to the way it's organized, designed, and laid out, getting a job offer from Apple isn't just super exciting, it's apparently a thing of beauty. To tell the truth, we half expected him to turn the folder over and see the words "Designed by Apple in California." Good luck to Glyph with his job, and it warms our hearts here as Apple fans at TUAW to see that something the company never expected to be shown to the public was assembled with such care and thought.