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Namco Bandai has tapped in-game ad agency Double Fusion to inject alluring elements into the game world of its upcoming release Dead to Rights: Retribution. It's apparently Namco Bandai's first in-game advertising deal, so we'd like to take a moment to congratulate the publisher on joining us here...

September 28th 2009 at 2:30pm 0 Comments
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Sony has removed a controversial in-game ad from WipEout HD, which slammed the hover brakes on the futuristic racer by increasing load times. A Sony representative informed GI.biz that the commercial was removed while the company attempts to make sure that ads do not affect gameplay. The obtrusive...

August 4th 2009 at 9:10am 0 Comments
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The latest WipEout HD patch did more than just add Fury content to the game. No, it also introduced advertising courtesy of Double Fusion, "the leading in- and around-game advertising and gaming audience network." While in-game ads are nothing new, the implementation of WipEout's ads are causing qu...

August 3rd 2009 at 4:30pm 0 Comments
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Double Fusion, a company specializing in in-game advertising, has expanded its PS3 portfolio by securing exclusive "advertising opportunities" with new publishers: THQ, SEGA, Eidos and Midway. This announcement offers the first details of Double Fusion's partnership with SCEA to provide ads in PS3...

December 1st 2008 at 11:25am 0 Comments
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The 2008 Worlds in Motion Summit schedule has been announced, along with a synopsis of this year's speeches and panels. The conference on virtual worlds and social gaming will be held on September 16th and 17th, during the Austin Game Developers Conference.Worlds in Motion bills the 2008 Summit as a...

July 20th 2008 at 9:00am 0 Comments
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Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver ads in games running on the PS3. The deal is Sony's second in as many months, following a similar partnership last month with competing a...

July 10th 2008 at 7:00pm 0 Comments
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DJ Shecky: Alright. And as a followup to that, I had a couple of people -- namely one of our other DJs -- had come up with the thought of "is there going to be a separate little piece of software that's going to be installed for targeting the advertisements?"Brian: There is an SDK installed, but it'...

April 8th 2008 at 1:30pm 0 Comments
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DJ Shecky: Do you guys have an idea yet of what sort of bandwidth consumption this is all going to wind up taking?Brian: So we're still running tests, but everything we've seen so far is that it's negligible. You really cannot see the difference. We've run tests on dial-up connections, we've run the...

April 8th 2008 at 1:30pm 0 Comments
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DJ Templar: Gotcha. One of the pastimes with some of the people on the forums has been taking the monthly fee that each person pays, the current total subscriber count that's been reported, multiply that, and say "okay, NCsoft has got (x) amount of money. Why on Earth do they need more?"Brian: So mo...

April 8th 2008 at 1:30pm 0 Comments
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DJ Shecky: Somebody posted this one up on the Cape forums. Obviously there's a limited amount of places that ads can be placed in the Rogue Isles, etcetera. Are you going to be adding in more billboards? For instance, one of our DJs actually mentioned in our private chat, and I saw mentioned it out...

April 8th 2008 at 1:30pm 0 Comments
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DJ Templar: One of the concerns that some people have whenever advertisers have a financial stake into a particular company or a particular venture is how much control they can exercise with their wallet, basically. And some people on the forums have expressed concerns that, in a way, we would be gi...

April 8th 2008 at 1:30pm 0 Comments
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DJ Shecky: I think this is a good spot for us to collect our thoughts, and go over and make sure that we've covered all these questions before we start to wrap things up. What about you guys?Brian: Sure.Lighthouse: Sounds good.DJ Shecky: Gentlemen, I think we were going to give everyone a thirty-sec...

April 8th 2008 at 1:30pm 0 Comments