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Microsoft and Tesco strike up 'virtual DVD' partnership
Starting this autumn -- which is sort of like now -- Tesco stores in the UK will be offering "virtual DVDs" to customers who purchase certain home video titles. Promising no less than a "DVD-equivalent" experience, the new service will be replete with all the menus, copyright warnings and extra bits you'd find on the disc itself, plus additional exclusive content and movie viewing parties with online chat. We're not entirely sure films need all the added interactivity Microsoft has cooked up, but ambitions are to expand the bonus content and to offer the service in other markets "eventually." And hey, seeing as it's based on Silverlight, all that good stuff will be available on Mac too.
VUDU box thrown in with select Sharp AQUOS LCD TVs
While Sony's effectively giving away BDP-S300s when you pick up a BRAVIA HDTV from SonyStyle, Sharp is hoping to up its holiday sales figures by bundling in a VUDU set-top-box. Starting now, consumers who pick up a select AQUOS LCD TV that's 42-inches or larger (trust us, there's quite a few choices) can also expect to receive a $399 VUDU box and a $50 movie credit to boot. Off hand, we don't see a definitive expiration date for the offer, but considering that it's billed as a "holiday" promotion (and only available directly through these two, sadly), we wouldn't sleep on this too long if you're remotely interested.
Movielink to allow movie transfers to DVDs?
Have you been shunning Movielink because you don't feel like watching all your movies on your PC screen? If so, you're obviously not alone. The missed business is making the online film distributor re-think their insistence on refusing burnability in their downloads; it's been discovered that software technology from Sonic Solutions has been purchased to presumably allow for the DRM-infested files to be burned to DVDs somehow playable in any off-the-shelf DVD player. This approach could get real sticky: how does it keep DRM implemented on native DVDs, how does it stop dupes from showing up everywhere, and at this point, will anyone even pay attention? It's already known that studios are already finding alternate ways to get their films to viewers over the 'net: Warner Bros. and Sony Pictures have already inked deals with Guba in hopes of making downloads feel a bit less restrictive. Whether this (supposed) change will be enough to revitalize Movielink remains to be seen; the bigger question, however, is whether there's actually that big of a pent up demand for a DVD download-and-burn service. [Via Digital Lifestyles]
