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Free Battlefield 3 skins and dog tags available through Dr. Pepper promotion
EA has signed on with Dr. Pepper to release some exclusive DLC for Battlefield 3 this week. Every specially marked bottle of Dr. Pepper has a code in it that you can redeem on the official Dr. Pepper site, and that code will earn you special DLC for the game. This includes mulitplayer skins and a PlayStation Home avatar, to various special edition dog tags to display. You can see the dog tag choices above; they're especially meme-y for some reason, like a whole six wolf moon to Hello Kitty, and a Rebecca Black-inspired beer bottle opener. If you don't want to shell out for the soda itself, you can get a free code through Dr. Pepper's website (though you can only select the content for one platform, so choose wisely). The promotion ends on December 31, so make sure you put them in by the end of 2011. And give thanks to the ever-lovin' gods of sugar water for the free BF3 DLC.
Skate 3: Good times with product placement
Self-identification through product choice is a mainstay of the skateboarding scene, from t-shirts to shoes to skate decks to the soundtracks on skate videos. It's all part of the culture, so it's only fitting that a skateboarding game – say, Skate 3 – shares in that. To celebrate this common thread, let's play spot the product placement after the break!
Battlefield DLC available tomorrow through Dr Pepper promotion
Not only has that fort you built out of old Dr Pepper bottles been the showpiece of your living space, but now you can have it work for you. Remember that partnership with EA? Starting tomorrow, you can use one of those bottles' cap to access some Battlefield: Bad Company 2 DLC: the Kit Upgrade. The add-on spices up each class in the cosmetic department, providing new looks for each outfit and specific camouflaged weaponry. Outside of the updated garb and stealthy guns, the update also includes 12 new awards and four Achievements. In North America, the DLC is only available via the Dr Pepper promotion. (In Europe, where the promotional partnership between EA and Dr Pepper is not in effect, Xbox Live users snag each class kit for 160 or the whole set for 440.) The DLC will be available on the Xbox 360 tomorrow, while the PS3 and PC platforms will get the Kit Upgrade "later on."
Dr Pepper giving away free EA DLC with every purchase
We can only imagine the planning meeting at Dr Pepper HQ, during which someone shouts "We must garner that critical gaming demographic! How will we ever best something as inimitable as Game Fuel?! It's got 'game' right there in the title!" Instead of copycatting the naming idea, though, Dr Pepper recently detailed an already announced partnership with EA to give away codes for downloadable content. The promotion details lists a handful of games -- Mass Effect 2, Battlefield Heroes, The Sims 3, Spore, Battlefield: Bad Company 2 -- which have "unique DLC" tied to them. Rather than forcing an unknown amount of soda purchases out of its customers, we were told this afternoon by a customer service rep that "Every bottle wins." More specifically, each bottle contains a code that can then be redeemed on the Dr Pepper website, thus allowing participants to choose their system and DLC from an available list. We flatfooted to the local AM/PM and didn't spot the prize-bearing bottles, but we'll update this post with more information as we get it.
What's 'Dr Pepper' in Simlish? You'll find out soon
EA and Dr Pepper have announced a "multimillion-dollar marketing agreement" that will add exclusive content to EA games for Dr Pepper consumers, starting with The Sims 3 and spreading to other EA titles throughout 2010."Early next year," Dr Pepper packages will include codes to unlock exclusive downloadable items in The Sims 3. The details are tentative, but the press release offers "one-of-a-kind beach party items or all the elements of a perfect fall tailgating party" as examples -- no doubt examples of downloadable items that will happen to carry the Dr Pepper logo. Though it's less likely Dr Pepper will be able to get away with branding the exclusive content in, say, a Dead Space sequel.
The Dr. offers free Pepper XBLM downloads
Available on the Xbox Live Marketplace (only for U.S. Live subscribers) is a plethora of free gamer picture and theme downloads to enjoy and love, if not for the sole reason of being free. The Dr. himself is offering up a free Dr. Pepper picture pack and theme to those who are willing to admit that the cola's twenty-three flavors make up your carbonated beverage of choice. Other free XBLM downloads include a few Toyota Matrix downloads and a few Brett Favre inspired Madden NFL 09 gamer picture and theme downloads as well. Go ahead and begin your free XBLM content search ... NOW!
Dr Pepper becomes official drink of Major League Gaming
Although it's taken for granted that Mountain Dew is the major brand soda staking claim to the gamer demographic, Dr Pepper announced today it is the official beverage of the 2008 Major League Gaming Pro Circuit. The deal is a "cross-platform partnership" which includes a "Dr Pepper Ultimate Gaming House" at MLG events and a co-branded online collegiate gaming championship.The Dr Pepper gaming house (an elaborate tent-like facility) will be present at every MLG event and includes various rooms "designed by premier gaming publishers" sporting the latest in gaming equipment. The house will also host pro-gamers and "high-profile entertainment and sports celebrities" to play against -- according to the press release -- "Dr Pepper fans." Do you have to bring a stack of Dr Pepper UPCs to prove allegiance or something?The online collegiate gaming championship will identify the best college gamers (via migpro.com) in the country and they'll vie for an award of their own and a chance to attend the MLG Championship. If Dr Pepper gets traction off this deal we're expecting Team Fortress 2, CoD4 or Counter-Strike branded soda cans.
