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Active Network Inc. has filed a trademark infringement suit against Electronic Arts over the EA Sports Active series. IGN obtained a copy of the lawsuit [PDF link] wherein Active Network claims EA is infringing on its "Active" trademarks, which -- as you must already know -- are "famous, arbitrary,...

June 9th 2010 at 8:00pm 0 Comments
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If you live in Boston or San Francisco and are curious enough about EA Sports Active to go into a retail store devoted entirely to the fitness game, you're in luck! And maybe you've also learned something about the amount of curiosity you have about EA Sports Active. On November 15, EA opened two EA...

November 17th 2009 at 11:15pm 0 Comments
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The newest trailer for EA Sports' upcoming Active line More Workouts retail expansion is live (after the break) and features some heartwarming stories. Well, heartwarming might be a strong word but it definitely features people wearing EA logo shirts describing how EA Sports Active is the best thin...

September 17th 2009 at 4:15pm 0 Comments
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We've always thought slapping a number at the end of a title is a pretty unoriginal way to name a sequel, but EA has lowered the bar, perhaps even digging out a bar-shaped hole in the soft earth below and jamming said bar down into it with EA Sports Active More Workouts. Yeah, that's the real name....

August 20th 2009 at 1:28pm 0 Comments