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Study: iPhone's social media mentions are off the charts
The folks over at eBay Deals have just wrapped up an extensive study of smartphone mentions across major social media platforms and their results show a clearly defined picture of just how much Apple's iPhone dominates social media mentions compared to its competitors. The study looked at mentions of smartphone brands and individual models across on Twitter and in YouTube comments. For the Twitter portion of the study, eBay Deals took a sampling of 10,000 tweets, all containing the word "smartphone," over a ten hour period. While on the OS level, Android beat out iOS (being mentioned 558 times versus iOS's 295 mentions), "Apple" walloped other smartphone brands with 1533 mentions. The next closest brand was "Google" with 603 mentions, followed by "Samsung" with 360 mentions. Further breaking the social mentions down by individual phones, "iPhone 5" lead the pack with 2,127 mentions--almost 10x the next most popular smartphone mention, the "Nexus 4" with 237 mentions. That's huge. The study also looks at other factors, such as Google Image searches, Flickr camera usage, and the emotions associated with YouTube "debates"--where fanboys argue it out in the comments. The entire study is worth a read, but if you want the quick gist of it, eBay Deals have been kind enough to put all the results into a handy infographic, which you can view on the eBay Deals blog, or you can see an image of it here.
EBay Deals ranks top tablets based on how you feel about them
In an attempt to further educate would-be tablet buyers on which tablets carry the most weight with consumers, EBay Deals has taken a rather exhaustive look at a variety of different social and retail metrics. As you can imagine, the iPad's dominant market share made the contest rather one-sided in some cases, but there are still some pretty interesting tidbits to be gleaned here. For starters, in a ranking of tablets based on the number of views each device received in "review" and "unboxing" videos, Google's Nexus 7 and Nexus 10 lead the charge, with the iPad mini coming in fourth and the standard iPad landing in eighth place. This result is likely skewed by the fact that only the first 500 videos for each tablet were counted for views, and the iPad has been around much longer than the relatively new Google Nexus slates. Perhaps the most interesting results came from a pair of measurements of how many tablet users "love" their devices. To examine this, the number of Twitter search results for the phrase "I love my [tablet]" were tallied. In this case, the iPad came in first, followed by the Kindle Fire and then the iPad mini, with Google's Nexus 10 and the Galaxy Note on its tail. For an even more accurate ranking of tablet adoration, 10,000 tweets about each device were collected and then analyzed for sentiment, whether positive, negative or unclear. Perhaps surprisingly, the iPad mini took the top spot, with the Kindle Fire again coming in second and -- brace yourself -- the BlackBerry PlayBook in third. The iPad landed in fourth place followed by the Nexus 7. For a full rundown of the results in several more categories, hit up EBay Deals.
