This won't come as a massive surprise to most, but author Nick Hornby isn't so into e-books. After walking into a British Borders book store to find the £399 ($790) Iliad for sale next to some £4 paperbacks, he poo-poo'd the platform in a guest column on the Penguin Blog. So here we have a book author blogging on a book publisher's site about the downfalls of a technology that could supplant his industry. To be fair, he does make some salient points about the unlikelihood that e-books will replace print in the same way iPods have undermined CD sales. He points out that people, on average, only buy seven books a year compared to the number of CDs they used to buy. In addition, book readers just like books and tend to be suspicious of new technology. Finally, he goes back to the iPod: the popularity of portable entertainment devices, what with their TV shows, games, movies, and other fancy schmancy doohickeys will continue to make the notion of reading a book -- even in electronic format -- not so tempting.

[Via Shiny Shiny]

It's no surprise that more displays is always better, but when it comes to mimicking the act of reading a book, dual displays is a clear step forward. Researchers at Maryland and Berkeley Universities developed a prototype dual-face, modular e-book reader that allows readers to fan pages to advance in a book or via trackball. If you're doing some serious research, the displays separate from one another, allowing one to display in landscape mode while the other runs in portrait. To complete the book meme, the device can be folded over to run in a more compact manner, and a simple flip changes the page. Possibilities for future e-book readers are endless here, so we applaud Maryland and Berkeley for using those research dollars.

We can't say that we'd recommend a CEO steal property from Google in order to prove a point, but the head honcho of Macmillan Publishers pushed his superego aside and did just that at a recent BookExpo America in NYC. It's no secret that a number of publishers have been up in arms about Google's approach to digitizing their works, but Richard Charkin went so far as to recruit a colleague and swipe a pair of laptops from a Google Books kiosk at the event. About an hour later, the booth attendants actually noticed the missing goods and presumably began to panic, and the haughty executive then had the nerve to return the machines to their rightful owners whilst dropping the "hope you enjoyed a taste of your own medicine" line. He justified the bizarre behavior by suggesting that "there wasn't a sign by the computers informing him not to steal them," apparently referencing Google's controversial tactics when scanning books. That'll show 'em, Mr. Charkin.

[Via TechDirt]

We've been having life-changing ebook experiences of one form or another promised to us for what seems like forever, but it really could be just around the corner this time, honest -- though the whole life-changing thing is still debatable at this point. It turns out Google is pressing forward with its Google Book Search service, and planning to roll out full-on ebook sales "sooner rather than later," with downloadable books available to computer screens and mobile devices. Of course, with Sony already in the game, and Amazon prepping downloads of its own, it's not like Google will be doing this all by its lonesome, but some innovative features like the proposed rental and single-chapter purchase schemes could garner interest in the Google offering, not to mention the whole "Google world domination" thing. It seems like the primary obstacle at this point for Google is the publishing associations that still haven't decided they're so hot for Google throwing up the contents of books online for open searchability, but we have a feeling they'll come around soon enough, or Google will just go ahead with the licensees it already has -- which with buddies like Penguin, HarperCollins and Simon & Schuster already warm to the book searching, probably won't be insubstantial.

[Via Digg]

Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and digital entertainment:

Now that Adobe has finished applying the magic eraser tool to its longtime graphics rival Macromedia, it needs to enter or create new markets to continue growth beyond its dominant position in professional publishing. With the recent focus on what is admittedly the nascent e-book market, Adobe is looking at a unique window in which it could step up and become a market leader. However, it had better hurry, because Microsoft is getting tired of staring at the walls when it comes to this market.

The recent interest in e-books is due to the commercialization of electronic ink, which enables thin, crisp, paper-like monochrome (and soon color) displays that require a fraction of the power needed by LCDs. While their refresh rate makes them prohibitively slow for any kind of animation, they are the best technology for the medium developed to date and have attracted the attention of Sony and iRex, a spinoff of Philips.

Electronic ink is the kind of disruptor that has allowed opportunistic companies to seize markets. Sony, for example, capitalized on the CD-ROM with the original PlayStation and entered the digital camera market via the floppy disk with its first Mavica cameras. Apple, of course, leveraged the 1.8-inch hard drive with its first iPod.

Adobe is, in fact, already in the e-book business. but it is not providing a complete solution, which would require an end-user device. Sony's Reader will support the display of PDFs, but the electronics giant will use its own proprietary format and its own online service for distribution of content. The e-book market -- like the online music and video markets prior to the entry of Apple -- is so immature that it's just waiting for a company to step up with an integrated solution.