Electric Sheep
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SparkFun announces $80 Electric Sheep development board for Android accessories
Looking for an alternative to the Google-approved Android Development Kit? Then you now have another fairly inexpensive option to consider courtesy of SparkFun. It's officially announced its new Electric Sheep development board, which costs just $80 and will let you build your own Android accessories using the Open Accessory protocol. That means it and any accessories built with it will work just fine with your Nexus One, although there's of course no guarantees it'll work with, say, a future Nexus-6 model -- we hear those might be a bit unpredictable. Press release is after the break, and you can find some additional specifics and an order button at the source link below.
2008 Worlds in Motion Summit schedule announced
The 2008 Worlds in Motion Summit schedule has been announced, along with a synopsis of this year's speeches and panels. The conference on virtual worlds and social gaming will be held on September 16th and 17th, during the Austin Game Developers Conference.Worlds in Motion bills the 2008 Summit as a conference geared toward those who wish to better understand the business opportunities offered in the expanding social game networking space, and who plan to leverage their content and brands into interactive online worlds. Early bird registration ends July 31st; details can be found at the Austin GDC homepage. Read on after the jump for highlights of the upcoming 2008 Worlds in Motion Summit.
Timing virtual world launches
When's the perfect time to launch your brand new virtual world? The one that will send kids hunting through their parent's wallets for money for new outfits for their virtual puppy. The one that will have people busily importing their five thousand-strong MySpace friends list into your Scooby-Doo-themed social networking site, The Haunted Amusement Park. Your Shiny Whiter Teeth virtual world that will launch aside your new toothpaste. It all depends on your target audience, says Electric Sheep's Giff Constable.If you're going after the coveted pre-teen dollar, best to launch it just as the kids are getting out of school. Their parents will likely have their guard down and be more permissive. Though that won't work with college kids. Get them just after exams, but before the new semester. They'll be playing and getting their friends to play so when the new semester starts, your foot is in the door. Adults aren't likely to play during the Summer (when their kids are hogging the computer, no doubt) -- grab them in the Spring or the Fall when the pressure of summer or the holiday season aren't on their minds. But if you're tying your virtual world to a toy or other consumer item, then the holiday season is your strong season, and you should launch in the Fall in order to make a big splash.You can spend all the time you need on your virtual world, polish it to a high sheen, but if your intended audience is off doing something else ... you won't have the launch you want.
Kids are the focus at VW08
Businesses have tried marketing to adults in Second Life. It's not working out for them. Instead, adults are gravitating toward casual games, while it's children who have shown themselves to be most receptive to marketing in virtual worlds. Such is the feeling at the Virtual Worlds 2008 conference in New York City, where aside from a single booth promoting Linden Lab's Second Life Grid, the place seemed like a toy fair. Barbie Girls Online, Nickelodeon, Neopets and Dino Kids are getting the big buzz at VW08. Teen-oriented sites like MTV's vLES are mature by comparison.Electric Sheep's Giff Constable says over the last three years, while he feels more people know what avatars are, he doesn't know any people over the time who have gotten one of their own. Part of that may be just what your definition of avatar is -- if it's meant to be an avatar on Second Life, that's one thing. An avatar in a social space like Facebook, perhaps something else.
