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Panasonic officially quits the consumer smartphone business, president says mobile performance was 'unacceptable'
As reported in the Nikkei, Panasonic will today pull out of smartphone market in Japan, and change to outsourced production (offering its brand to other manufacturers) in emerging markets like India. Company president, Kazuhiro Tsuga, has set strict guidelines to turnaround the company, threatening any division that missed a 5 percent operating margin goal within three years. The mobile arm is forecast to lose more than 1.1 billion yen ($11 million) for the incoming fiscal year -- losses were 8.1 billion yen ($81 million) the year before. It joins NEC, which also dropped its smartphone arm in July. Times are tough everywhere. "It's not acceptable for the company to be bleeding red ink like this, so we have to think about ways to develop assets that we do have in a more effective direction", Tsuga said. Panasonic is not stopping completely with phones, however, and plans to expand on its Toughbook laptop series with smartphones for rough-and-tough business use. Panasonic attempted to break back into the western phone market in 2011, launching the water-resistant Eluga but failed to pick up any carrier support in Europe or the US. According to Reuters, Panasonic was once the second-largest phone maker in Japan, and had over 19 percent of the market in 2001. Last year, this dropped to seven percent -- far behind the iPhone's 24 percent pole-position. This year, Japan's biggest carrier (and currently one of the only major carriers in the world not selling the iPhone) NTT DoCoMo, said it would be promoting only Sony's Xperia A and Samsung's Galaxy S4 during its "Top Two" summer advertising. At least now, Tsuga-san will have more time to plug those premature TV leaks.
Panasonic Eluga P P-03E takes on Samsung with its own air gestures (video)
Don't think that the Galaxy S 4 has a lock on the concept of touch-free input. Panasonic has bolstered NTT DoCoMo's summer lineup with the Eluga P P-03E, a 4.7-inch Android phone whose one-handed interface can involve even less finger contact than Samsung's flagship. Its central Touch Assist feature lets owners unlock their phone, answer calls, preview content and enter text by hovering a digit just above the glass. The handset is no slouch outside of its signature trick, either -- it carries a 1080p LCD, a 1.7GHz Snapdragon 600 processor, 32GB of expandable storage and a sizable 2,600mAh battery. Japanese customers will have their chance at Panasonic's above-the-screen magic in late June, although we wouldn't count on the Eluga P reaching the US anytime soon.
How would you change Panasonic's Eluga?
Oh Panasonic, you went to all of the trouble to develop these new phones, dream up a hilarious name and just months into the project, gave up and left Europe in a big sulk. Now it's time to begin the investigation about what killed the Panasonic Eluga. If you bought one, what did you like and loathe about it -- and for the rest of us, what factors meant it never found its way on your Christmas list? You never know, maybe Panasonic's listening, hoping that just one person tells it that they love it.
Refresh Roundup: week of October 29th, 2012
Your smartphone and / or tablet is just begging for an update. From time to time, these mobile devices are blessed with maintenance refreshes, bug fixes, custom ROMs and anything in between, and so many of them are floating around that it's easy for a sizable chunk to get lost in the mix. To make sure they don't escape without notice, we've gathered every possible update, hack, and other miscellaneous tomfoolery we could find during the last week and crammed them into one convenient roundup. If you find something available for your device, please give us a shout at tips at engadget dawt com and let us know. Enjoy!
Nikkei, Reuters claim Panasonic may quit European cellphones after its second bruising
Once bitten, twice shy. Panasonic backed out of the European cellphone market in 2005 and gave it a second chance with its Eluga smartphone this spring, but both Nikkei and Reuters hear that the company is already considering its second withdrawal. A tough economy and a presently successful cost-cutting initiative (not to mention an uninspiring product, if we're honest) could have Panasonic exiting Europe before its fiscal year winds down at the end of March. Of the two as yet unconfirmed sources, Nikkei is going even further -- it believes that Panasonic is considering either a partnership to justify its Japanese business or else waving goodbye to cellphones altogether. Nothing's certain until Panasonic says so. If there's any truth to the story, though, we could see one more casualty in a rapidly thinning smartphone market.
Panasonic's P-08D Eluga Live tablet makes a quick splash at the FCC, keeps no secrets
It wasn't too long ago that we saw Panasonic's Eluga Live slate destined to be one of NTT DoCoMo's upcoming slab offerings, and now it has managed to land itself all the way across the pond at the probing FCC offices. Interestingly enough, but not terribly exciting, the filing reveals Panasonic's P-08D tablet supports the 850MHz bands -- which in theory should allow it to coast through AT&T's old-gen waves without any hiccups, though this doesn't necessarily mean it ever will. That of course, goes along with its expected WiFi capabilities and those DLNA streaming goods we'd told you about during its earlier appearance. As is often the case, however, the Eluga Live's recent FCC visit doesn't assure it'll ever see the light of day in the US, but it does keep the magic doors open. If you're eager to give the full set of docs a rundown, you can do so at the source link below.
Panasonic Eluga review
Welcome to Panasonic's first attempt to crack the increasingly competitive world of Android phones outside of Japan. Its efforts have crystallized into a plastic slab that had a curious appeal when we first handled it at Mobile World Congress a few months ago. We were surprised at how comfortable it felt in the hand and while its spec sheet won't cause any jaws to drop, there's plenty of respectable features -- a 4.3-inch AMOLED display, dual-core processor and a very solid, soft-finish shell that protects that delicate Android hardware against dust and water. Panasonic's not the only Japanese manufacturer looking to branch out from a contracting domestic market, however, and we have a few concerns with whether the Eluga (£370 / $583) can make a dent in European countries dominated by Apple, Samsung and HTC. Will it bring the same awkward Android skins found on several Japan-only Android phones? Is it really all that waterproof? Dive in after the break to see.%Gallery-155515%
Panasonic gifts NTT DoCoMo with Eluga V, Eluga Power smartphones and Eluga Live tablet
Among the slew of new Android 4.0 devices unveiled by Japanese carrier NTT DoCoMo today were a trio from Panasonic, including the Eluga Power phone we'd seen before and a few new entries in the Eluga V phone and Eluga Live tablet. We've already gotten our mitts all over the Eluga Power's 5-inch screen and 1.5Ghz dual-core S4 CPU at MWC, so this time we'll take a close look into the other two Ice Cream Sandwiched models. The P-06D Eluga V is a 4.6-inch variant (sliding between the Power and original P-04D Eluga) while still packing a dual-core 1.5GHz CPU. The P-08D Eluga Live tablet measures at 10.1-inches, packs DLNA streaming features and slots stereo speakers into a smooth curved edge design. The Eluga V is scheduled to arrive July 6th, while the other two should hit Japanese shelves in January, hit the source link and brink your kanji skills (or translation software) for more information.
NTT DoCoMo launching 19 new devices this summer, brings Galaxy S III to Japan
If you aren't already accustomed to Japan's regular deluge of device announcements, brace yourself: NTT DoCoMo just stepped forward with 17 new phones, as well as a mobile WiFi hotspot and a tablet. Throw a stone at the pile of hardware, and you're likely to strike something running Ice Cream Sandwich -- with the exception of the WiFi hotspot and a single handset designed for kids, every device on the list is running Android 4.0. Among the hodgepodge of handsets, DoCoMo is offering ten dual-core devices with screens ranging from 3.7 to 5-inches, a 10.1-inch 1.2Ghz dual-core slate, camera sensors of all sizes (from 8 megapixels to 13, that is) and a curious "Raku-Raku smartphone" that promises the "sensation of pressing actual keys" to smartphone newbies. The lineup's superstars, however, can all be found in DoCoMo's "NEXT" series of smartphones, bolstering the carrier's Xi LTE service with heavy hitters like the Galaxy S III, the Optimus Vu, Sony's Xperia GX and the Tegra 3 touting Arrows X. Hit the source links to check out the smartphone smorgasbord for yourself, or read on for our list of the never-before-seen ICS devices (they're all waterproof!) as well as DoCoMo's official press release.
Panasonic Eluga now available unlocked in Europe, yours for £369 or €460
Wouldn't ya know it, but Panasonic was spot on with its announcement of the Eluga smartphone's European arrival this month. The elegant, waterproof handset is now available unlocked from Expansys, where it retails for £369 and approximately €460, with slight variations among countries. While the phone supports quadband GSM, its UMTS / HSPA connectivity is limited to the 2100MHz and 900MHz bands, which makes it less than ideal for North American use -- though, if you really want one, it seems safe to peg this one in the $600 territory. Similarly available through NTT DoCoMo as the P-04D, we first managed to get a hands-on with the Eluga at Mobile World Congress. For those in need of a quick refresh, the phone features a TI OMAP 4430 SoC with a dual-core 1GHz CPU, 1GB of RAM, 8GB of built-in storage, a 4.3-inch qHD Super AMOLED display, an 8 megapixel rear camera and a rather paltry 1,150mAh battery. The Eluga includes a heavily-skinned version of Android 2.3.5, although an upgrade to Ice Cream Sandwich has been pegged for release this summer. The phone represents Panasonic's return to the smartphone arena, and while it's a bit behind the curve, it's no doubt a fine starting point.
Panasonic Eluga gets official launch date in Japan and Europe
No, it's not the noise of an air-raid siren. It's Panasonic's bold return to the smartphone game. Eluga admittedly isn't the most attractive of appellations, but in the flesh it's drop dead gorgeous. It'll arrive as the P-04D in Japan on NTT DoCoMo on the 29th of this month, while Panasonic's European site now teases that it'll arrive in that continent in April. Oh, and if anyone gives you stick about the name, just remind 'em that its meatier older brother will be along shortly.
Mobile World Congress 2012: best of show
Mobile World Congress 2012 was a massively exciting show and true to form brought us so much new kit to be excited about in early 2012. From Intel's Medfield launch, a 41-megapixel smartphone, a new generation of personal hotspots and even engineered metals using micro arc oxidation, there was never a dull moment. Highlighting what was best, most innovative, or interesting is a tough nut but we've done our best to point out the highlights using our impressions -- and the occasional arm-wrestling match -- to chose the finalists amongst the products and our Editor's more notable achievements. Fly through to the next page and have a look at our takeaways from this, the most intense mobile tech show of the year.
Panasonic Eluga hands-on (video)
Well, Panasonic wasn't lying. Turns out, the company's Eluga smartphone is, as promised, quite elegantly designed. The stunning handset, which made its debut at this year's Mobile World Congress, isn't racing towards the finish line with Google's latest OS or even top shelf internals. Rather, this Android device places a heavy emphasis on style, durability and display tech much to the delight of our overloaded mobile-senses. We spent some quality time with device at the company's booth, so click on past the break to get the rundown on our initial impressions.
Panasonic Eluga Power: hands-on at MWC 2012 (video)
Panasonic is keeping busy. Interested by the OLED screened Eluga, but yearning for a bigger screen and the chance dance along the bleeding edge of Android? Then welcome the Eluga Power. With a 5-inch LCD display and Ice Cream Sandwich already on the device, Panasonic was ready to show off its Eluga Power prototype. We had to drop by to see the phone in action and the Japanese manufacturer was more than happy to oblige. Check the gallery below, while our hands-on video and first impressions await after the break.
Panasonic Eluga Power: 5-inch 720p display, 9.6mm thin, S4 processor
Remember Panasonic's Eluga? The phone with a name that sounded like you'd eaten too much popcorn before going on a roller coaster now has a bigger brother to protect the family insignia: the Eluga Power. It's a 5-inch (1280 x 720) display-toting premium version of the device running ICS on a 1.5GHz dual-core Qualcomm Snapdragon S4 CPU. The 9.6mm thick device includes a 1,800mAh battery that can reportedly quick-charge to 50 percent in half an hour. It's packing NFC, an 8-megapixel camera as well as an unspecified front-facer for video calls, 8GB storage and a microSD slot -- giving you up to 32GB expandable storage. There's a gallery below and full PR after the break.
Mobile World Congress 2012 preview: what will we see?
Without hesitation, February always seems to be the most hectic time of the year for the mobile industry, thanks primarily to the annual Mobile World Congress held in Barcelona, Spain. The show has long been considered the proper venue for phone and tablet vendors to show off their latest and greatest innovations. Naturally, the internet is been set ablaze with plenty of rumors and even a few official product announcements from companies hoping to benefit from some solid pre-show buzz.In this guide we'll take you on a tour and walk through the hardware we already know will be shown off at MWC, as well as what we should likely expect to see and the things we'd really love to hear more about but probably won't. Join us after the break, won't you?
Panasonic: Eluga means 'Elegant, user-orientated gateway,' not a cry of distress
No, it's not the noise people make when they've eaten too much caviar. Panasonic's revealed the reasoning behind calling its long-heralded smartphone Eluga -- apparently it stands for "ELegant, User-orientated GatewAy." The company's also revealed a few more specs and tidbits following on from yesterday's rather sketchy announcement. You'll find an 8-megapixel camera sitting flush to that 7.8mm body, NFC and an "eco mode" that will shut down non-essential features when you're nursing your nearly-empty battery. That 1.0GHz TI OMAP processor we revealed to you yesterday will be joined by 8GB storage, WiFi 802.11 b/g/n and Bluetooth 2.0 + EDR. You'll buy the phone with Gingerbread 2.3.5 installed, with ICS promised to arrive "from June," by which point you'll have probably learned how to pronounce the name without looking ill.
Panasonic's new Eluga smartphone: pretty phone, ugly name
We knew it was coming to that broad area we like to call Europe sometime soon, and now Panasonic's sharing the details on its Android-based return. Details about the 3.6 ounce (103 gram) device include that it's packing a 4.3-inch qHD (960 x 540) screen that's wrapped in a dust and water-proof shell. It'll also be able to throw audio, video and web content to HDTVs of the same branding. Of course, a device like this deserves an equally enticing name, so you'll be delighted to hear that the handset's going to be called, oh, really? Eluga? Wow.However, that's not where the story ends, because we also received details about a phone that's just arrived on Japan's NTT DoCoMo. The Next Series P-04D is a "deep purple" (hush, now) handset that measures and weighs the same, has a 4.3-inch qHD OLED display, is running a 1.0GHz dual-core OMAP 4430 CPU and was also manufactured by Panasonic. We might not be so bold as to suggest both handsets are the same, but we might think about importing the P-04D just so we never have to say Eluga out loud.Mat Smith contributed to this report
