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All Sony connected TVs to get Ensequence tech in 2013 to serve up contextual content
Not getting your fill of connected TV action with contextual content and ads appearing alongside your soaps? Your hunger could be satisfied by picking up a Sony-made television in 2013, as Hirai and Co. have inked a multi-year deal with the folks at Ensequence to bake software for such experiences into all of their connected TVs starting next year. Ensequence leverages the automatic content recognition tech inside Sony's sets and provides a platform for content producers and advertisers to sling up everything from relevant coupons to trivia games on displays. If you watched the 2012 Olympics through Verizon FiOS, chances are you've glimpsed the company's technology in action. Proud owners of connected TVs made by Sony between 2011 and 2012 won't be left out of the contextual content bonanza, however, as a software update packing Ensequence's secret sauce will be available. For more details, and prognostications regarding the future of internet-savvy televisions, hit the jump for the press release.
DISH offers Interactive TV mosaic for Olympics overload
One look over our 2008 Beijing Olympics guide will tell you that there's just too much content to absorb; even just the NBC coverage is enough to induce HD OD. But DISH customers might be able to drink more comfortably from the fire hose thanks to Ensequence, which is bringing the Interactive TV mosaic to the games. As seen at the U.S. Open, this will montage feeds from six NBCU channels into a single screen. Viewers can then soak all six channels in at once or zoom in on a single channel. Even this six-fold reduction might not be enough, so various news and digest services will also be made available on DISH channel 100 -- especially appealing is the compiled highlights of the day's events. DirecTV has shown that it can play the multi-screen game, too, so don't be surprised to see it there as well. [Image courtesy ChinaDaily]
