Eric-hirshberg

09.10.14
Destiny has already raked in $500 million in sales
09.10.14

Destiny has already raked in $500 million in sales

Destiny's alleged big budget didn't end up being a big risk after all, as the title has become the...

View
08.16.14
Ephemeral entertainment and Activision's strategy for success
08.16.14

Ephemeral entertainment and Activision's strategy for success

In a time when the video game industry is down to a handful of mega publishers and even small-scale...

View
08.14.14
Call of Duty's three year cycle gives creative 'freedom to fail'
08.14.14

Call of Duty's three year cycle gives creative 'freedom to fail'

Activision Publishing CEO Eric Hirshberg mentioned during our recent Gamescom interview that Call o...

View
08.06.14
Activision sees industry-wide pre-order decline
08.06.14

Activision sees industry-wide pre-order decline

Activision publishing boss Eric Hirshberg says his company's pre-orders are declining. He made the...

View
07.30.14
A whole lot of you played Destiny's beta
07.30.14

A whole lot of you played Destiny's beta

Destiny's beta phase was what you might call successful, according to a Bungie press release. The c...

View
02.06.14
Call of Duty now takes three years to make, three studios keep it annual
02.06.14

Call of Duty now takes three years to make, three studios keep it annual

Activision has announced a new three-year development cycle for upcoming Call of Duty games, starti...

View
08.15.13
Activision Publishing CEO on Call of Duty: Ghosts investment, pre-order pacing and death threats
08.15.13

Activision Publishing CEO on Call of Duty: Ghosts investment, pre-order pacing and death threats

After dropping the mic and cutting to the first multiplayer reveal for Call of Duty: Ghosts yest...

View
06.13.13
Activision bullish about Skylanders in face of Disney Infinity
06.13.13

Activision bullish about Skylanders in face of Disney Infinity

Eric Hirshberg, CEO of Activision Publishing, says the company isn't changing its sales projection...

View
09.13.11
Activision claims CoD XP was second most-watched livestream ever
09.13.11

Activision claims CoD XP was second most-watched livestream ever

Activision used online broadcasting to reach beyond the crowds of attendees during its weekend-lo...

View