Post Thumbnail

Though numerous analysts believe that Call of Duty: Advanced Warfare will continue the franchise's trend of declining sales, Activision Publishing CEO Eric Hirshberg sees things differently. "We see purchase intent well above last year and we see engagement with the brand in social media channels...

November 4th 2014 at 3:30pm 0 Comments
Post Thumbnail

Destiny's alleged big budget didn't end up being a big risk after all, as the title has become the highest-selling day-one digital console game release in history. From a combination of pre-orders, digital sales, and retail sales, Destiny has crossed the $500 million sales mark and doesn't look to...

September 10th 2014 at 2:00pm 0 Comments
Post Thumbnail

In a time when the video game industry is down to a handful of mega publishers and even small-scale independent developers have risen to become competitive, Activision stands out for making huge plays and reaping massive rewards. Activision Blizzard is going into this holiday season with one of th...

August 16th 2014 at 1:00pm 0 Comments
Post Thumbnail

Activision Publishing CEO Eric Hirshberg mentioned during our recent Gamescom interview that Call of Duty's current studio cycle will keep the franchise in a lifestyle to which the audience has become accustomed. Although Call of Duty may be an annual franchise, it had been a tennis match between t...

August 14th 2014 at 5:00pm 0 Comments
Post Thumbnail

Activision publishing boss Eric Hirshberg says his company's pre-orders are declining. He made the remarks to investors and media on a conference call yesterday, and he also said that the downturn is an industry-wide trend. Hirshberg cited digital consumption upticks as well as wide launch-day ava...

August 6th 2014 at 10:00am 0 Comments
Post Thumbnail

Destiny's beta phase was what you might call successful, according to a Bungie press release. The company says that 4,638,937 players participated in the testing period that began on July 17th. "Hosting a beta at this scale is an incredible feat, so we're thrilled to see the phenomenal response. B...

July 30th 2014 at 11:00am 0 Comments
Post Thumbnail

Eric Hirshberg, CEO of Activision Publishing, says the company isn't changing its sales projections on the Skylanders franchise, or this fall's Skylanders: Swap Force, in the face of Disney Infinity. "We're still bullish on our projections. We feel like it was only a matter of time, given the sca...

June 13th 2013 at 3:00pm 0 Comments
Post Thumbnail

Activision used online broadcasting to reach beyond the crowds of attendees during its weekend-long celebration of all things Call of Duty with Call of Duty XP. "We had some pretty amazing metrics," Activision Publishing CEO Eric Hirshberg told IndustryGamers. "Livestream, the company that broadc...

September 13th 2011 at 10:30pm 0 Comments
Post Thumbnail

While Call of Duty XP attendees are preparing to experience the sheer power of Kanye West's performance on the second night of the event, Boston's own Irish-tinged punk rockers, the Dropkick Murhpys, will warm things up on Friday, September 2. Activision announced it this morning via press releas...

August 25th 2011 at 12:30pm 0 Comments