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Though numerous analysts believe that Call of Duty: Advanced Warfare will continue the franchise's trend of declining sales, Activision Publishing CEO Eric Hirshberg sees things differently. "We see purchase intent well above last year and we see engagement with the brand in social media channel...

8 months ago 0 Comments
November 4, 2014 at 3:30PM
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Destiny's alleged big budget didn't end up being a big risk after all, as the title has become the highest-selling day-one digital console game release in history. From a combination of pre-orders, digital sales, and retail sales, Destiny has crossed the $500 million sales mark and doesn't look to ...

10 months ago 0 Comments
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In a time when the video game industry is down to a handful of mega publishers and even small-scale independent developers have risen to become competitive, Activision stands out for making huge plays and reaping massive rewards. Activision Blizzard is going into this holiday season with one of ...

10 months ago 0 Comments
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Activision Publishing CEO Eric Hirshberg mentioned during our recent Gamescom interview that Call of Duty's current studio cycle will keep the franchise in a lifestyle to which the audience has become accustomed. Although Call of Duty may be an annual franchise, it had been a tennis match between t...

10 months ago 0 Comments
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Activision publishing boss Eric Hirshberg says his company's pre-orders are declining. He made the remarks to investors and media on a conference call yesterday, and he also said that the downturn is an industry-wide trend. Hirshberg cited digital consumption upticks as well as wide launch-day a...

11 months ago 0 Comments
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Destiny's beta phase was what you might call successful, according to a Bungie press release. The company says that 4,638,937 players participated in the testing period that began on July 17th. "Hosting a beta at this scale is an incredible feat, so we're thrilled to see the phenomenal response....

11 months ago 0 Comments
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Eric Hirshberg, CEO of Activision Publishing, says the company isn't changing its sales projections on the Skylanders franchise, or this fall's Skylanders: Swap Force, in the face of Disney Infinity. "We're still bullish on our projections. We feel like it was only a matter of time, given the s...

2 years ago 0 Comments
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Activision used online broadcasting to reach beyond the crowds of attendees during its weekend-long celebration of all things Call of Duty with Call of Duty XP. "We had some pretty amazing metrics," Activision Publishing CEO Eric Hirshberg told IndustryGamers. "Livestream, the company that broadc...

3 years ago 0 Comments
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While Call of Duty XP attendees are preparing to experience the sheer power of Kanye West's performance on the second night of the event, Boston's own Irish-tinged punk rockers, the Dropkick Murhpys, will warm things up on Friday, September 2. Activision announced it this morning via press releas...

3 years ago 0 Comments
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Sledgehammer Games is currently hard at work on Call of Duty: Modern Warfare 3, in conjunction with Infinity Ward. But what of the game Sledgehammer was originally supposed to have been working on, the one meant to "extend the franchise into the action-adventure genre?" Well, Sledgehammer isn't w...

4 years ago 0 Comments
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"Friday was a really interesting, a really kind of cool day," said Activision Publishing CEO Eric Hirshberg, as he reflected on last week's massive Modern War 3 leak and the company's response. "Cool" was a word I was not expecting out of the man in charge of shepherding an enormous marketing camp...

4 years ago 0 Comments
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During an investors call today, Activision announced that 1.4 million copies of Call of Duty: Black Ops' "First Strike" map pack were sold "in the first 24 hours" of its February 1 debut on Xbox Live. At $15 a pop, that's $21 million in gross revenue in a single day -- on a single platform! No...

4 years ago 0 Comments
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Last month a live-action ad for Call of Duty: Black Ops debuted, depicting Jimmy Kimmel, Kobe Bryant and seemingly everyday people waging war in a desert battlefield. Some people were upset to see the Lakers star wielding an assault rifle, especially ESPN -- there was a discussion criticizing Kobe ...

4 years ago 0 Comments