ExtremeDynamicRange

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  • Sony licenses Dolby's HDR tech to make brighter, better Bravia HDTVs in the future

    by 
    Richard Lawler
    Richard Lawler
    06.08.2011

    Ever since BrightSide first showed off its Extreme Dynamic Range displays that claim to display luminance throughout the entire range of vision back in 2005, we've been waiting for the technology to overtake current LCDs. The years have passed and a after being purchased by Dolby all we've had to show for it so far is a slightly smaller bezel and a handful of reference displays for professionals from Sim2. That could turn around though, now that Dolby has licensed the technology to Sony to make BRAVIA LCD HDTVs with. Of course, so far Sony hasn't done much with its implementation of OLED and after six years we're cautious to get too excited before actual products are announced, but we could be in for some much better looking displays very soon. Check the press release after the break for details or slick the link to Sim2 below for more explanation on just what this technology is and why you should look forward to it.