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Facebook smooths the way for carrier billing on in-app purchases
Facebook has known for some time now that its app-monetization process was more SucksVille, than FarmVille. Now, it's just announced that it's rolling out the new silky-smooth two-step payment process. This means you can stock up on Farm cash sans typing, and forget about the real cost until your mobile bill turns up. Currently most US and UK networks are on board, but more international operators will be added as soon as they can. If you already have payments integrated in your app, you should be good to go, but if you don't, and you want a slice of the pie, there's an API and instructions via the source link.
Facebook starts App Center beta, readies itself for paid web apps
Facebook is no stranger to letting members use real money in web apps, but only for in-app purchases. Its new App Center on the web and in mobile versions will let you buy web apps that have an up-front cost to use rather than shoehorning you into a freemium or subscription model. The portal will even have its own shopping portal, although it'll mostly be based around -- surprise -- recommendations coming from your social network profile. The addition should, in theory, lead to premium games and other apps that wouldn't fit into the Facebook Credit mould. Facebook is taking developer beta sign-ups now, although the apps themselves will have to wait.
Facebook to simplify in-app payments with streamlined carrier billing
Need another watering can to irrigate those crops on your highly-profitable Facebook farm? Soon you may be able to boot that expense directly to your monthly mobile tab, just as you do with other necessities, like ringtones and emoticons. The social networking site is working with carriers to streamline billing, eventually enabling Facebook users to pay their app dues along with their monthly phone bill. Naturally, this is a win for developers, since eliminating the need to pre-purchase Credits or enter card information will result in an increased number of impulse purchases -- and let's face it, there's no line item for FarmVille in the monthly budget. Quite a few carriers appear to be on board -- AT&T, T-Mobile and Verizon in the U.S.; Deutsche Telekom, Orange, Telefonica and Vodafone in Europe; and KDDI and Softbank in Japan -- so it looks like devs should have plenty of reasons to celebrate. The service will be automatically activated once providers support it, enabling easier purchases for "hundreds of millions of people worldwide." Streamlined carrier billing is but one recent development, so hit up the source link for the full rundown.
Warner Bros. expands movie rentals via Facebook with five more high profile titles
After dipping a toe in the waters with The Dark Knight, starting tonight Warner is offering five more movies for streaming on Facebook including Harry Potter and the Sorcerer's Stone, Harry Potter and the Chamber of Secrets, Inception, Life as We Know It and Yogi Bear. The deal remains the same, with United States viewers able to pay for a 48-hour viewing window instantly in Facebook credits then enjoy the flick with full functionality on the page, and pause/resume tied to their login on the site. Even with an increasing number of movie titles including recent ones like Yogi Bear that just debuted last week, it's hard to see any VOD service seriously challenging the current video rental incumbents like iTunes and Netflix, especially one that offers only SD rentals viewable on the PC. What it does offer however is a quick way for Warner to monetize the significant Facebook communities around popular movies, which may be enough to keep this program growing for the foreseeable future. Either way, the pages should be live starting at 1 a.m., check the press release after the break if you need more details.
Warner Bros. starts renting movies via Facebook
If you were looking for something more worthwhile to spend Facebook credits on than virtual trinkets for some game, Warner has an idea: all those movies you said you "liked." Starting today it is testing out a plan to rent movies right on their respective pages for 30 Facebook credits / $3 each. The first one on deck is The Dark Knight (again?) which should be live later today, with more available to rent or purchase in the future. there's no word on resolution or other features, but at the price we're assuming SD only. Full details are in the press release after the break, but the rentals have the standard 48-hour VOD window and can be paused/resumed simply by logging back into Facebook. In its current state, we doubt Netflix, Amazon and the rest have anything to worry about as far as competition, but maybe Warner thinks it can snag a few bucks from simply making sure there's a buy button of some kind awaiting our various identities in as many places as possible.
Facebook Credits coming to Walmart and Best Buy
Feel like taking your hard-earned capital and turning it into ones and zeros? Stocking up Farmville "cash" just got easier as Zuckerberg and Co. have announced that they're bringing pre-pay Facebook Credits cards to the impulse racks at Best Buy and Walmart. In Target stores since September, they'll be available in denominations anywhere from $5 to $50, and as for the credits themselves, they're redeemable within over 200 games and apps on the site, but sadly they're utterly useless for that one need we have above all others: stopping people from tagging really unflattering pictures of us. [Thanks, Jeff]
