firstelse

Latest

  • Pebble nabs the former interface designers for webOS and First Else

    by 
    Richard Lai
    Richard Lai
    08.18.2014

    Here's some rather unusual news from Pebble: Former webOS designers Itai Vonshak and Liron Damir have left LG to join the wearable startup, which is a pretty big deal given their unique spin on UI design -- you'll want to check out what they did to LG's smart TVs before they left. In fact, if you recall the ill-fated First Else phone from late 2009, its Splay interface -- now available as a standalone launcher (pictured above) on Google Play -- was also the work of the Israeli duo. Vonshak is now in charge of Pebble's Product and UX team, whereas Damir is joining as the Head of Design; and for those who are interested, they're hiring!

  • First Else's Splay officially comes to Android as a thumb-friendly launcher (video)

    by 
    Richard Lai
    Richard Lai
    05.07.2013

    Emblaze's long-canceled First Else may never come back in its original form, but to our surprise, its futuristic Splay interface has finally been ported to Android! Released as a free beta by the same company, this fan-shaped launcher offers a similar single-hand experience that the ALP device once promised to deliver. The UI's main menu has four categories: Phone (call log, contacts and profiles), Diary (email, calendar and messaging), Media (music, video, photos, camera and file manager) and Apps (with seven customizable shortcuts). Upon laying your right thumb onto any of these, a sub-menu expands and you can go one level deeper by dragging your thumb to the left of your desired sub-category, and then let go to toggle the item. Similarly, dragging to the right takes you back to the previous menu, or you can drag to a blank area and let go to jump back to the main menu. All of this is accompanied by slick graphics like before, thanks to the good work by Israeli design house Sugapusher back in the day. The only downside of this release is that some of the features need serious refining. For instance, the Music Player sub-menu fails to filter out ringtones, and the Video Player sub-menu only managed to load the latest few clips taken with the phone's camera. We'd also like to see integration with other apps, obviously, but this simple beta will do for now. Check out our hands-on video after the break, and head over to Google Play to grab the free Splay launcher.

  • Emblaze Mobile's ex-CEO: First Else was eventually ready but the market had changed

    by 
    Richard Lai
    Richard Lai
    03.05.2013

    We were rather heartbroken when Emblaze Mobile announced the premature death of its First Else project back in June 2010, with the culprit being "critical delays in deliveries;" so when we caught up with ex-CEO Amir Kupervas -- who's now running a startup called UIU -- at MWC, we had to see if he had anything to add to the sad story. "It was ambitious for a small Israeli company to come into consumer electronics, build a brand and try to push it," Kupervas emphasized. "When we started this project it wasn't about ecosystem and apps and things like that. Eventually the iPhone came with its app store, and then Android came with its app store, and we were left behind."

  • Emblaze First Else UX engineer embraced by HP / Palm, magic ensues

    by 
    Richard Lai
    Richard Lai
    01.21.2011

    Remember that day when Emblaze wowed the world with its First Else "death of main menu" smartphone? What a shame, eh? While it's unlikely that said Linux handset will ever be resurrected, there's a small chance that bits of its legacy will be passed onto other products. For instance, a recent LinkedIn newsletter led us to Itai Vonshak, who was one of the main engineers behind the architecture that powered the First Else's brilliant, mesmerizing UI. Now, according to his profile, our man has recently moved into HP / Palm's comfy little house to do UX strategy. Whether this means webOS will get a slice of that Minority Report action, we don't know; but it'll be interesting to see what Vonshak will surprise us with at the HP / Palm event next month. For now, there's a hands-on video of the First Else after the break for old time's sake.

  • RIP: Emblaze kills First Else

    by 
    Thomas Ricker
    Thomas Ricker
    06.30.2010

    Hate to say it but we were right: Emblaze just announced that it's shutting down the First Else handset. $40 million and the hopes of many (ok, a few) gone in an instant. In a regulatory announcement issued today, Emblaze states the following: Due to critical delays in deliveries and the current status of the project, the board has now decided to cease any further investment towards manufacturing of the First ELSE mobile device and to concentrate efforts only on licensing the ELSE Intuition platform and technology in order to realize its potential upside. So there's still hope that we'll see the First Else user experience applied elsewhere if Emblaze can find a buyer. See the full release after the break. [Thanks, Yair M.]

  • Emblaze's First Else in danger of becoming a smoldering slab of vaporware?

    by 
    Thomas Ricker
    Thomas Ricker
    06.16.2010

    We have word from an industry insider that the First Else handset running the ALP OS is in trouble. Not a surprise since Emblaze, the company behind the handset, has been dead quiet about Else ever since CES where it promised a March beta and Q2 launch. From what we hear, the software simply isn't ready and Emblaze has been unable to sign on any major carriers as the components continue to age inside a cellphone first demonstrated in November of 2009. We've also been told that Emblaze has instructed its employees not to speak to the press about First Else. And indeed, when we called the number that formerly belonged to the Emblaze Mobile marketing manager we were greeted with a very casual "hello" without any mention of the company or the person with whom we were speaking. After confirming that we were indeed speaking with Emblaze Mobile, we related the news about First Else and were promptly transferred to the voicemail of Emblaze's legal representation. Curious don't you think? Your move Emblaze.

  • Emblaze goes flame on, sues Microsoft and Apple for patent infringement

    by 
    Tim Stevens
    Tim Stevens
    02.11.2010

    It looks like it's going to be one of those days. Emblaze, parent company of Else and creator of the First Else that we felt compelled to check the pulse of at CES, is going down the long, dangerous road of patent disputes, challenging both Microsoft and Apple with a lawsuit having something to do with streaming of media. Emblaze didn't say which patent was being infringed upon, but did say that Microsoft is doing the infringing in the tech behind its Silverlight Smooth Streaming, and that naughty boy Apple's HTTP Live Streaming is at fault. While we generally scoff at these sorts of things, this is the first such lawsuit we've seen from Emblaze, and investors at least think it has merit, boosting the company's shares by 13.5 percent. But what do investors know about patent disputes? Update: Dan from StreamingMedia wrote in to let us know that the patent in question is the vague, 1999-vintage 6,389,473 called "Network Media Streaming." It covers "a method for real-time broadcasting from a transmitting computer to one or more client computers over a network." We'll go ahead and let you draw your own conclusions.

  • First Else hands-on at CES: 'still alive and kicking'

    by 
    Richard Lai
    Richard Lai
    01.10.2010

    We caught up with Else at CES to check on how they're doing with the First Else since we last saw them back in November. According to CTO Eldad Eilam, the basic functions of the ALP-based phone are finally done and dusted, so now Else will mainly focus on fine-tuning its snazzy visual effects until beta around the end of March. There's no doubt that it's also finalizing plans -- pricing, content distribution, and remote sync service, etc.-- with various partners in the US and Europe. If you happen to be in Asia, then sorry -- apparently Else has no intention to visit you guys just yet, but you might get lucky if you sneak into Sharp's factories in Japan or China. For the rest of us, we shall continuously gaze at our hands-on videos until First Else's expected end-of-Q2 launch -- we've got a new one for you after the break. %Gallery-82627%

  • Emblaze's First Else unveiled in London, promises to be a game-changer

    by 
    Richard Lai
    Richard Lai
    11.24.2009

    Folks, today might be the day when you start to notice how ancient our smartphones have become, even if they only came out in last few months. Blame Else (formerly Emblaze Mobile) for its confusingly-named First Else, a phone "built from scratch" over the last two years and now powered by Access Linux Platform (ALP) 3.0 -- a mobile OS thought to have quietly died out since our last sighting in February. Until today's London launch event, the last we heard of this Israeli company was from October's Access Day in Japan where it previewed the Else Intuition OS, which we like to think of as inspired by Minority Report. While it's still too early to tell whether the First Else -- launching in Q2 next year -- will dodge the path of doom, we were already overwhelmed by the excellence of the device's user experience, both from its presentation and from our exclusive hands-on opportunity. Do read on to find out how Else is doing it right.