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Marketing agencies rarely want to promote their product as "an atrocity." However, a new ad campaign by EA does exactly that. "Your Mom Hates Dead Space 2" subjects focus group participants, comprised entirely of older females, to experience footage from Visceral's upcoming survival horror game.

January 16th 2011 at 1:00pm 0 Comments
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Normally on Massively we love offering you giveaways and beta keys and all sorts of goodies for reading our site. And, normally, we tell you where all of these fantastic prizes and keys are coming from. Companies love that we, essentially, promote their games, and you guys love having the chance to...

August 4th 2010 at 4:00pm 0 Comments
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Bluehole Studios' upcoming TERA MMORPG is looking for a few good focus group members for their second round of closed testing. A notice appeared yesterday on the game's official site, encouraging interested parties to complete a quick application process. "Applicant selection will be based on comm...

March 20th 2010 at 4:00pm 0 Comments
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Those of you stalwart enough to bore through Jeff Hickman's most recent Executive Producer's letter, which incidentally reads like a list of 1.3 patch notes conjured by the PR department, may have picked up on the mention that Mythic is assembling focus groups to determine the current concerns and i...

June 18th 2009 at 11:00am 0 Comments
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PS3 is a sexy piece of tech. Its library of games, from Killzone 2 to Metal Gear Solid 4, appeal to the hardcore gamer ... but what about kids? PS3 is still in its infancy, so it's unsurprising that it's failed to catch the attention of children and family gamers. That might change soon though, as...

April 24th 2009 at 2:15pm 0 Comments