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Clearwire WiMAX to cover 120 million prospective HTC EVO 4G owners by end of year
With the HTC EVO dual-mode 3G/4G handset launching this summer (and nearly ready for pre-order) with built-in hotspot capability, we've got a pretty good idea what all you US Americans are wondering: is WiMAX available in my city? Well, buried inside the Clearwire financials is mention of the 19 additional cities scheduled for WiMAXing this summer, joining the 32 markets (pictured above) and 41 million people already served by its 4G network offering 3Mbps to 6Mbps average downloads with an occasional 10Mbps peak: Clearwire also today announced plans to launch 4G mobile broadband service in 19 additional cities this summer, including previously announced markets Kansas City, KS; St. Louis, MO; Salt Lake City, UT, and the core area of Washington, D.C. and newly announced markets Nashville, TN; Daytona, Orlando and Tampa, FL; Rochester and Syracuse, NY; Merced, Modesto, Stockton, and Visalia, CA; Wilmington, DE; Grand Rapids, MI; Eugene, OR; and Yakima and Tri-Cities, WA. Things will get really interesting later in 2010 when Clearwire and Sprint take their 4G mobile broadband network to New York City, Los Angeles, Boston, Denver, Minneapolis, the San Francisco Bay Area, Miami, Cincinnati, Cleveland and Pittsburgh for a 120 million person strong data footprint. LTE who?
Apple products announced today: It's easier being green
Apple made a concerted effort today to highlight the reduced impact its new products have on the environment. This effort all started with Steve Jobs' open letter in 2007, A Greener Apple, announcing a long-term plan to "protect the environment and make our business more sustainable." The letter was released partly in response to a Greenpeace campaign, encouraging Apple to reduce the amount of toxic chemicals in its products and improve its recycling programs. Today, the star of the show was Apple's new "unibody," a single, complex chassis for new MacBook and MacBook Pro units fabricated from a single brick of aluminum. In a video posted on its website, Apple noted that as a result of the new fabrication process, fewer parts in the laptop means a reduction in weight, size, and the amount of other material necessary to hold the device together.
Blu-ray getting larger chunk of floor space in Borders, Target
With the format war being a distant memory in the minds of high-power retail execs, it's really no shock to hear of brick-and-mortar outlets shifting floor space towards Blu-ray. Sure, the high-def format still has quite aways to go before it begins to dominate DVD, but reports are already flowing in suggesting that Borders and Target are embracing the future. Reportedly, a couple of Target stores in Los Angeles increased BD facings from 60 to 90 since January, and we're also told that each Borders location "will feature at least one bay or rack fixture full of BD titles on one side," with larger stores having up to three. We'll admit -- Blu-ray player pricing is still well above where the general public wants it to be, but getting Blu-ray out in front on consumers is a surefire way to pull attention towards the medium.
