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To promote its recent launch in France, Netflix hired Ogilvy Paris to create an advertising campaign with a difference. The agency installed digital posters that change their content to match the context of their surroundings. GIFs from Netflix's content library in the country, such as Orange is t

1 month ago 0 Comments
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We've seen robots star in plays before, but the one in a new production of Franz Kafka's The Metamorphosis doesn't take on a bit role or even a supporting one: it's the show's lead actor. While we feel bad for struggling theater performers who can never seem to get a big break, it seems rather fit

1 month ago 0 Comments
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Remember the French law that, if passed, would make life impossible for companies like Uber, LeCab and Allocab? Last night the country's national assembly gave a Gallic thumbs-up to the rule. The biggest change is that drivers are now banned from sharing their GPS location, preventing customers fr

2 months ago 0 Comments
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This week began with Netflix launching streaming video service in France, and since then it's added Germany, Austria and Switzerland to the list. Belgium and Luxembourg are the final two on the list this fall, putting them among the 40 or so countries where Netflix now offers its services. CEO Ree

2 months ago 0 Comments
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Netflix's next big push into Europe isn't exactly secret, but its plans are finally starting to bear fruit. As announced in a not-so-subtle tweet earlier tonight, the streaming media service has finally launched in France, and it's expected to go live in five other countries later this week, too.

3 months ago 0 Comments
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\"The sharing economy\" is a buzzword that's thrown around to talk about services like AirBnB and Lyft, and now it looks as if Toyota wants in on the trend. The automaker is putting 70 electric cars into commission in France, half of them being i-Road EVs, as spotted by Gizmodo. Instead of competing

3 months ago 0 Comments
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France's \"anti-Amazon\" law prohibiting free shipping and discounts has now gone into effect, and Amazon quickly announced that it had conformed -- technically. Though it no longer ships books for free, it only charges 0.01 euro, conforming to the letter if not the spirit of the law (French Prime m

5 months ago 0 Comments
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French folks will soon be able to pick up a phone plan as easily as a baguette thanks to a network of SIM-vending kiosks arriving in the nation. Operator Free Mobile, well known for its ultra-cheap contracts, will let folks dodge lines by signing up for a contract from a kiosk \"in a few minutes.\"

8 months ago 0 Comments
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Sure, the French have it sweet with a 35 hour work week and five+ weeks of paid vacation. But (Mon dieu!) workers there are still bombarded with job-related emails when off the clock. Almost a million of them won't need to put up with such rude intrusions anymore, though. A legally binding deal si

8 months ago 0 Comments
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Netflix could soon arrive to the streaming-deprived netizens of France, but looks set to use a Luxembourg loophole to dodge stringent film industry laws, according to Les Echos. The US company has a similar arrangement in the UK and other parts of the EU, mainly for tax reasons. In France, however

8 months ago 0 Comments