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Nike+ FuelBand SE unveiled with new colors, Bluetooth 4.0, priced at $149 (update: eyes-on)
The sportswear giant from Beaverton, Oregon has just unveiled its latest fitness-oriented wearable -- say hello to the Nike+ FuelBand SE. This refreshed edition looks nearly identical to its predecessor, but comes in black with total crimson (a mix of orange and red), pink foil or volt (a yellow and greenish neon) accents. Nike's hoping to get FuelBand users to move even more throughout the day with this edition, thanks to some "fine-tuning" to how your Fuel is tracked. Namely, the new unit can identify actual movement better, rather than counting things like ambiguous wrist flicks. You'll also get better flexibility and weather sealing, hourly reminders to move, Bluetooth 4.0 and a double-tap function for the home button that'll bring up the time. Nike's tweaked the FuelBand iOS app a bit as well, to help users get the most movement out of their day. Fuel Curve graphs your hourly movements, with five minutes per hour being the minimum to achieve an hourly goal (only two-percent of users reach this currently). You'll also find dynamic info for your daily and weekly activity. Flipping the app into landscape mode gives a new view for tracking your weekly goal, hours you've "won" and the intensity of your movements. Better yet, Sessions gives you the ability to tag specific workout activities and monitor your Fuel Rate in real time. All of this is easily shareable with your friends across social networks using a centralized Group feature. Nike's running app has also been updated to automatically pause when you rest, while also enabling a photo option. If you want in on the new band, you can snag one starting November 6th, for $159 $149. Also worth a mention, Nike's reinstated its Accelerator program as the Nike+ Fuel lab in San Francisco, with an aim to help 10 more companies build Fuel-related products over the course of 12 weeks.
