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Because nothing quite says "hip brand rejuvenation" like associating your channel with an 80-year-old magazine, NBCUniversal today announced the rebranding and makeover of its G4 television channel into "The Esquire Channel" (as in Esquire magazine). G4 primarily aired video game-centric programmi...

1 year ago 0 Comments
February 11, 2013 at 12:04PM
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It was inevitable, really. G4 clearly targets the young male, and young males clearly prefer their TV to be aired in high-def. After a recent falloff in viewership during Q3 of this year, G4 President Neil Tiles is looking to make moves to get those numbers back up. In fact, he outrightly stated t...

6 years ago 0 Comments