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GamersFirst offers exclusive deals to cafe owners and resellers
GamersFirst is looking to make headway in two important markets: internet resellers and gaming cafés. To do so, the company set up a merchant center to offer a partnership with business owners to help promote and sell goods for APB and Fallen Earth. Café owners are tempted to feature these titles more prominently in exchange for a premium service. This service may, but not necessarily has to, include exclusive items, 20% more XP earned, 20% more loot earned, and login preference. Internet resellers also have good incentive to pimp GamersFirst products, especially as the company makes the point that they can set their price once game codes are purchased. Some of the things that can be sold include monthly subscriptions, in-game items, exclusive items, player currency, and exclusive packages. [Thanks to Hutch for the tip!]
Indian computer hardware sales driven with MMOs as "killer app"
According to a report on the burgeoning Indian gaming market (which to date registers sales of only $48 million), massively multiplayer online games are one of the major forces driving both the growth of the greater gaming industry and the sales of modern personal computers. Many are hoping that the Indian gaming market is going to undergo a similar boom as the one that has propelled China and Korea into competition with more traditional markets like the US, Europe, and Japan, with the report speculating an almost ten times growth in sales over the next decade.At present, the biggest bottleneck to success of the current generation of MMOs is the fact that most Indian homes currently lack broadband internet access. Game makers are hoping that a promised boom in broadband connectivity in the sub-continent, coupled with the proliferation of dedicated gaming cafes, will lead to a boom in the development of MMOs. At present, casual games are still the most played, as they are accessible to players with slow internet connections. It'll be interesting to see how the Indian gaming market develops over the coming decade, and whether it will be able to affect the direction of MMOs as the other asian markets have. The report is definitely worth looking at if you're interested in the business of games and globalization.
