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Beyond amazing character design, compelling narratives, and the presence of dragons, there is one thing that all MMOs depend upon for success: player loyalty. Without returning subscribers, a loving community, or folks dropping a few dimes in the cash shop now and again, MMOs simply wouldn't be a...

January 9th 2013 at 3:00pm 0 Comments
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Developers who want to build a loyal fan base (and subsequently increase profits) might want to check out the findings of a new study conducted by the University at Buffalo School of Management. One of the study's conclusions is something that many MMO gamers probably suspect: Giving players more...

November 16th 2012 at 11:30am 0 Comments