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Shortly after @jdalrymple announced to the world that the invitations for the September 10, 2013 Apple event had been sent out, TUAW Editor-in-Chief Victor Agreda, Jr. noted that @HereIsTrev had tweeted the following message: "Please don't over analyse every last aspect of the apple invite ... oh,...

September 3rd 2013 at 5:00pm 0 Comments
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Apple released the 2012 update of its environmental policy pages and notes that the company is now using 100 percent renewable energy sources -- solar, wind, hydro and geothermal -- at its data centers. The 100 percent renewable energy figure was also achieved at facilities in Austin, Texas;...

March 21st 2013 at 6:30pm 0 Comments
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Back in July 2012, Apple removed the EPEAT (Electronic Product Environmental Assessment Tool) green certification from its products, resulting in a flurry of excitement when school systems and governmental agencies threatened to drop Apple products from their "approved to buy" lists. About a we...

October 15th 2012 at 4:00pm 0 Comments
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Greenpeace recently released an environmental report on Apple and upgraded the company's score from an F to a D, says a report in Wired. Greenpeace pointed to Apple's commitment to use alternative power at its North Carolina and Oregon data centers as the reason for this small boost in score, b...

July 12th 2012 at 2:00pm 0 Comments
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Greenpeace activists tried to stop Apple's coal consumption at its source by blocking train tracks that Duke Energy uses to ship coal to Apple's Maiden, North Carolina data center. Activists targeted the Marshall Steam Station in Catawba county, according to a report in Charlotte's WCNC. Prot...

May 4th 2012 at 1:30pm 0 Comments
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Greenpeace is trying to highlight Apple's choice to power its data center with coal by holding a series of demonstrations at Apple stores. The latest stunt involved bunches of black balloons that were released in Apple stores in NYC, San Francisco and Toronto. Greenpeace called the protest a su...

April 25th 2012 at 10:00am 0 Comments
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Rich Miller at Data Center Knowledge has a good rundown of how Greenpeace's math is a bit wonky in a report called "How Clean is Your Cloud?" For one, Greenpeace estimates Apple will use 100 megawatts of power at the Maiden, NC plant, but Apple states it will be 20 megawatts at full capacity....

April 18th 2012 at 10:10am 0 Comments
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Environmental reports can be all over the place these days -- at times, it seems like these reports tend to be more about politics than the environment. But while Apple has always said it's leading the charge on being environmentally friendly, Greenpeace apparently isn't so sure. The group has...

April 17th 2012 at 11:30am 0 Comments
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Tree-huggers who were feeling just a wee bit guilty about buying Apple products can rest easy today. Apple has jumped up to 4th place in the latest Greenpeace "Guide to Greener Electronics", up from 11th place just four short years ago. Apple is behind green electronics leader HP, Dell, and N...

November 9th 2011 at 1:00pm 0 Comments