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EQ's producer discusses new Legends of Norrath-gated instance after player concerns
Although the Legends of Norrath digital trading card game can be played completely separately from EverQuest, the two games have a lot of ties to each other beyond just lore. The former can be launched from within the latter game. There are also "loot cards" which not only function in LoN but can be redeemed in EverQuest for certain bonus items. Some people that play EQ but not LoN may have been upset in the past at missing out on a few of these loot card items, but it's doubtful that anything has caused as much of an outcry as is currently occurring over an upcoming loot card. The card in question is the Dragon Brood Crypt Key Card, and the resulting EQ reward will be the only way to access a brand new dungeon instance.
Grimwell takes a look at Atlantica Online
Atlantica Online is one of those MMOs that people always seem to talk about, but never really get fully in-depth with. Insight into the game recently came from an unexpected source: Craig "Grimwell" Dalrymple, a noted MMO blogger and senior community relations manager for Sony Online Entertainment. Craig just recently spoke up about the turn-based MMO, relating his experiences and gripes with the game on his blog.For him, the strong points of Atlantica are the turn-based combat (as it allows PvP to be a bit more tactical rather than a fast paced gankfest,) the mercenary system (which is different from the NPC system of Guild Wars, as you actually build up your mercenaries like second or third characters,) and the crafting system (which features both the ability to craft any item in the game and learn crafting skills from other players rather than NPCs.) The game's swift advancement seems to also be in Grimwell's liking, as he's hit 61 out of the 120 levels since he's begun playing in October. For the rest of his experiences with Atlantica, including his two gripes with the game, check out his blog post on the matter.
The Daily Grind: Are you ready for Steampunk MMOs?
We've been inspired to create today's The Daily Grind by a post on Grimwell's blog concerning Stephen H. Segal's viewpoints on the ubiquitous and compelling nature of the steampunk genre. Stephen's entire outlook boils down to the idea that what steampunk does for science fiction is make it inspirational once more. The classic sci-fi stalworts like Star Trek or Star Wars tend to present a future world as a place that we all take for granted, a world where teleportation and energy swords are commonplace. On the other side of the coin sits steampunk, a genre that approaches science in a fresh and highly creative way and as something to be looked upon with awe and wonder.In the MMO genre it's a similar situation with the fantasy genre. We've seen so many fantasy-based worlds that more and more of us are becoming jaded by to most of their wonder. When was the last time an MMO consistently took your breath away or instilled within you a sense of awe? So we ask you, dear Massively readers: Are you ready for something else other than fantasy, something perhaps, very steampunk?
SOE throwing block party at Comic Con
This blogger has always been rather jealous of San Diego residents. In hosting Comic Con, they not only get to meet the best and brightest that the comic industry has to offer, but increasingly, they're getting attention by big names in the MMO industry too. We knew that SOE was going to be in attendance, showing off DC Universe Online in playable form. We've now gotten word, via Grimwell's Blog, that they'll also be hosting a block party on Saturday the 26th outside of the Con proper for anybody in the San Diego area who wants to stop by, Con attendee or no.They'll be busing people to and from the Con to their location, where they'll have food, unreleased games to play, a live band, and plenty of SOE employees to bug about their games old and new. As icing on the cake (do you really need icing?), Jim Lee be making an appearance from 4:00pm to 5:30pm. To say this blogger is simply jealous would be a gross understatement.
Grimwell on fearing the silence of the majority
Earlier this month there was plenty of talk at the ION conference about community-related issues. Those discussions were great and if you missed out on reading them when they were first posted, then you should check them out now. One thing often touched on during those discussions was the community manager's goal of reaching out to as many people in their community as they can. Or in other words: communicating with the silent majority.Grimwell has recently posted a tightened up dialect on that very topic of reaching the silent majority for any given game. He expresses his own thoughts and methods about forging lines of communication with the people who're not being vocal through forums, blogs, podcasts or even in-game chat. And if you're worrying about a drawn-out read, don't. Grimwell keeps it short and sweet, ending the post with the affirmation that we're all still learning about the communicative process.
Massively goes to Seattle: A wrap-up of ION 2008
It's been a great week on the west coast, for the second annual MMO-centric Seattle conference. Now called ION, everything we've heard has indicated that this week's event was a tremendous success. Massively was there in force, and below you'll find the ins and outs of the sessions and meetups we attended. Focusing on the community managerOne of the strengths of MMOs are their communities. The stronger a community around an MMO is the more likely that game is to last into the foreseeable future. State of online games keynoteGlobalization is one of the session tracks here at ION 08, as befitting an industry seeking the holy grail of a truly global marketplace for online games. Tuesday's keynote was delivered by Won II Suh of Neowiz, a Korean online games company with 20 titles currently supported or in development by 1000 employees across 8 regions around the world. John Smedley keynote shows off Free Realms and The AgencyWhen you think of Sony Online Entertainment, what comes to mind? I'm sure that Everquest, Everquest 2, Star Wars Galaxies and Planetside are some of the titles which most people think about. From what I've recently seen in John Smedley's keynote at ION 08 that's all going to be changing in the near future. SOE Seattle studio tourOur mission: infiltrate SOE's Seattle studio, obtain intel on The Agency, regale the awesomely hyperactive lead designer Hal Milton with questions from left field. MMOs and the television content model (SGW)Joseph Ybarra, SVP of strategic operations at Firesky, the publishing subsidiary of Cheyenne Mountain Entertainment, presented a session today at ION 08 about the Stargate Worlds production model that borrows heavily from Hollywood and TV models.
ION 08: Taking an MMO community from pre-launch to live, page 2
Onto everyones favorite topic: "Fuckwads!" They're usually absolutely negative, but can they be converted?Katie says, "You can convert them!" She's rather optimistic as her URU Live experiences have taught her that anyone genuinely interested in a game can be turned to the light side. Apparently back in Katie's URU Live days there were three guys who "vehemently" disagreed with each other, but did agree that the game was broken. These three guys had an incredibly impressive discussion in a thread, so Katie invited them all into a chat room one day. She told them how impressed she was with their ability to articulate their complaints and issues. So she asked, "Do you want to be moderators?" and they agreed! In the end these three players ended up being huge advocates of URU Live. Two of them even did some tech support for the game.Identifying what a person is trying to accomplish through their behavior is also key, says Victor. Some of these people are just trying to get some attention unfortunately. Time can be wasted on the wrong people, so being able to locate and invest in people who can be brought over from the completely negative is an important skill.Meghan brings up the ones who are hopeless. There was a poster in the Lord of the Rings Online forums (a LotRO Scholar) who took great pleasure in beating people with his intellectual epee. This person eventually had to be banned, but since he'd developed a niche group around him he did take some people with him. However, it truly was the best choice for the community.If they're not a true "fuckwad" who's just trying to beat people with their intellectual epee then give them an NDA and beta access, says Craig. Letting them see the game -- and try the game -- for itself can alleviate many fears.How do you balance the smaller fansites with the big PR-fueled media outlets?"It's hard." laments Katie. Meghan chimes in with agreement, "I love the grass roots." she continues, "they're the people supporting you for basically nothing." They do it purely out of love and passion. "You can't not appreciate that." admits a solemn Meghan. Still, the truth is that developers need marketing and PR. "Sometimes you want to give the smaller sites screenshots, but you just don't have them." It's a tough place to be.Something that Craig points out is that simply showing up letting small sites know that, "Hey, you guys rock!" is all the validation most of them need. It's easy and very important.Katie mentions that she filters the smaller sites through her by taking their questions and answering some of them to the best of her ability. Then, she takes these answers to the PR folks, who of course just have to improve them (can you see the high-level trickery here?) before giving them back to her. This is a great way to reward the smaller sites.Someone in the audience suggests that big sites have passionate writers who are hired for that very fact. "Big sites aren't all completely soulless." remarks Steve.A trick that Craig makes use of is quietly suggesting to smaller websites to pay attention to news feeds over the next hour or so. This way the big sites still get that sexy press release while the small sites are able to talk in-depth about it right away. Katie brings up the problem of there being so many smaller fansites that tipping even several can make others feel like there is preferential treatment going on. She did however invite a local fansite to attend office events, purely because said fansite was nearby.Steve asks about hanging the big carrot stick in front of players so they'll be good in order to earn a early beta slot. He asks if the panelists have been any good or bad uses.Immediately Craig chimes in with, "Such as using a website where you have to play for membership to download the beta?" A square upper-cut to the jaw if I've ever seen one. Another thing to keep in mind is that giving beta keys to smaller sites so they can give them away in contests is tricky. The contest has to be incredibly fair and nigh un-cheatable. Also, it's important not to announce the names of the winners in beta slot contests, because while that may sound cool it's only really announcing the 999,999 other people that they lost.Of course the risk of letting influential individuals from the community into the game early on is "unexpected results". There's a lot of excitement about a game between the moment it's announced and the day it launches. Many players can't touch or feel the game out for themselves, so there's a risk of players building up a game in the mind that's completely different from the actual title. Craig says that it's also important to clarify what's really going into a game with the game's lead. Otherwise you'll end up over-promising, which is of course very bad. "Yes you're going to have unicorns that poop Pegasuses!" exclaims Craig. He something else well-worth remembering, saying "Once you say it, that's it. It's for real now. Somebody from the company said it and that's it."Next is the topic of dropped features which have been previously promised.We don't talk about something publicly until we see it, says Meghan. Most of the panelists have learned this lesson in the most bitter of ways as all heads are nodding in agreement. "Don't talk about it until you see it." goes the mantra.Katie says to be honest and genuine, admit that you were told to say it and so you said it, then apologize. Craig chimes in to say clear communication is incredibly important in all things. "It almost never happens, but there are times when you are told to go and say something by someone in the company." Craig reveals a bit surprisingly, to me at least. "I don't say this very often," begins Victor, "Part of our job is to advocate for the customer." A community manager sometimes needs to remind upper management that their reputation with the community literally relies on what they say. Craig also recommends trying not to say something that was dropped will be in a patch or expansion unless a lead developer commits to it."I like getting paid, so at the end of the day I'm going to do my job." notes Craig. It's best not to lose your job over it. Hopefully -- if you're lucky -- the company you work for respects the role that a community manager plays in the success of the game.Meghan brings up the fact that it's a good idea to slowly break the news to the community when you do make the post. Make it an open discussion and lead up the breaking the bad news slowly."Hey, we cut that feature!" yells Craig while giving two thumbs up.In all seriousness, a community manager has to speak to the large audience first. If there happens to be small pocket of players that are complaining loudly it's ideal to attack it and find out their issues. However, the general audience does come first. Meghan adds, "Just making sure that players know you're working on it helps."Another fun story from Katie, this time about a player they recently let into the "Friends and Family Alpha" for Stargate Worlds. This player literally could not get into the game. They ended up getting in touch with a developer through an instant messenger and figured out what the issue was together. Bringing the right players intimately close with developers and making them a part of problem solving is a huge part of the overall success equation.How do you handle negative buzz coming out even with an NDA in place?Even with an NDA there will be a point when information gets leaked out. Victor suggests taking as much control of the situations as can be taken and to look for the right people to help you spread your message. Allowing people from the community to write up a personal blog post and then send it through PR to "OK" it is smart. Combat fire with fire, essentially.Katie laments that, "There is always a vocal minority.""SOE has a crack team of ninjas." Craig says in response to the NDA question."Your team is on crack?" queries Katie. "Yes." says Craig with a great deadpan voice. Or maybe he's not kidding. Who can tell with Grimwell?What we do know -- or Craig knows, at least -- is that when NDA discussions are leaking out into the Internet it's a sign that these people didn't have a provided place to vent these problems. Without any place else to go they simply post out on their own blogs or forums.How do you deal with a buildup of negative-focused communities?"Send them lots of cupcakes." Advises Craig, most wisely. (We finally know the secret to getting SOE to send us lots of cupcakes!) The truth is that these players -- or groups of players -- aren't really interested in your game, they're just interested in being a part of the hate club. It's fun for them to be hateful and spiteful. They simply don't want to do anything else but be angry.The panel finished with lots and lots of different topics being covered, all of which continued to show me why these people are so important to the successful launch of an MMORPG. Every one of these community managers seem incredibly good natured. That's saying a lot when you consider that this is a group of people who constantly sit between the ire of fans and the supposed apathy of a developer. It's a tough job, but somebody has to constantly remind us that we're all just passionate people who all love online games.%Gallery-23015%
ION 08: Taking an MMO community from pre-launch to live
Yesterday was the final day of ION 08, but that didn't mean there weren't some incredbly great panels to attend. "Taking Your Community From Pre-Launch to Live" was just one of these panels and to make things even better it included some previous speakers I quite enjoyed hearing from.This time around the moderator was Steve Danuser (38 Studios) while Craig Dalrymple (Sony Online Entertainment) took a panelist seat along with Katie Postma (Firesky), Meghan Rodberg (Turbine) and Victor Wachter (Cryptic Studios). It's important to point out that all the panelist are in fact community managers, as opposed to Steve Danuser who is the lead content designer and director of community development for his company. However, Danuser was previously a community manager for EverQuest II.%Gallery-23015%
ION 08: Focusing on the community manager
One of the strengths of MMOs are their communities. The stronger a community around an MMO is the more likely that game is to last into the foreseeable future. "Successfully Managing a Community Emergency" was a panel at ION 08 full of the people in charge of the communities we all take part in. Fittingly enough all of these men and women have their own friendships based on their shared experiences as well, which makes for a kind of interesting mirror effect. It was like watching the same group of people who post on these forums talk about them -- except with a bit more maturity than you'd expect. Though don't get me wrong, there was a lot of goofing about as they tackled different forum emergencies.The panel consisted of Katie Postma (Cheyenne Mountain Entertainment/Stargate Worlds), Victor Wachter (Cryptic Studios/Champions Online), Alan Crosby (Sony Online Entertainment), Meghan Rodberg (Turbine/Lord of the Rings Online, Dungeons and Dragons Online) and was moderated by Craig Dalrymple (Sony Online Entertainment/EverQuest, EverQuest 2, Free Realms).%Gallery-22796%
Losing influence with SOE: EQ2 Flames admin "LFG" tells all
var digg_url = 'http://digg.com/pc_games/SOE_and_EQ2_players_fallout'; He is an EverQuest 2 player that rose to power leading one of the largest fansite communities. He earned the esteemed "Community Influencer" rank that opened the gates to game designers and allowed him to forge ties with prominent SOE staff. With his connections it wasn't long before the site he administrates, EQ2 Flames, served as a clandestine outlet for EQ2 developers to post on. Behind the scenes "LFG" played a role working with inside sources to leak information that resulted in the EQ2 Test Server scandal. The forum also resulted in leak of the news (almost a month before it actually happened) that former Senior Producer, Scott Hartsman, was to part ways with Sony Online Entertainment. His actions wouldn't come without serious ramifications. Last week SOE terminated his "Influencer" membership, citing a lack of participation and misconduct as the reasoning behind their decision. In the destructive wake that followed an ugly entanglement by both SOE developers and EQ2 players has surfaced. Allegations of cheating, developer corruption, and other scuttlebutt permeate forum posts. This is a drama that pits community against community, developers against players, and more than likely developers against developers. It is a story that has shaken up a very large community and that has once placed SOE in a questionable spotlight. I contacted "LFG", the EQ2 Flames administrator, to help bring some clarity to it all.In the interview below several allegations involving SOE employees are levied. These along with other accusations on EQ2 Flames also raise other questions regarding SOE's internal policies. At the time of this posting SOE's community team had not yet responded with an official comment. When SOE does respond we will post it in full.
Game Update 42 not out today
A lot of EverQuest II players had believed that the enormous Game Update 42 was scheduled to be released today, February 5th -- but then no one could really trace back to why they had this date in mind. This thread managed to dig up that the origin was most likely from a French community staff member that had said GU42 was planned for January 29th at first, but was to be pushed back to February 5th.The long and short of it is, no, it will not be released today. Community Relations Representative Aaron "Gnobrin" Bisnett locked the above thread, and started a new one in the Community News section of the forums, stating that prior specific dates given for GU42's release were incorrect and that "this update is planned to be released soon, but not today". Later in the thread, Craig "Grimwell" Dalrymple confirmed that a French Rep had done the damage, and the offending post has been removed to prevent confusion (answering the question of why no one could find it before). Gnobrin has promised to update the Community News thread with a real date when he can get his hands on it.
Grimwell gives one reason fantasy pwns sci-fi, we go "Huh?"
Watch your head, you don't want it hit by return fire in the ever-present MMO blogosphere discussion of fantasy vs sci-fi. The most recent discussion started up with Massively's own Michael Zenke and his "Five Reasons Sci-Fi Pwns Fantasy" which prompted the return fire in question from Grimwell. Both of the posts are certainly worth reading, especially if you have any kind of lingering interest in the subject matter. As far as we can see, there's truth to be had on both sides of the fence. However, we do have one point of contention to make with Grimwelll's argument. He states that the reason fantasy "pwns" sci-fi is that it's accessible, which is a constant argument on the matter. While we think he may have a point in that less people are inherently familiar with sci-fi, we very much disagree with his assessment that you need to be a math nerd to enjoy good sci-fi -- his example in this case being Star Trek and its now-infamous technobabble.
SOE caught red-handed: EQ2 Player / Dev relationship breached ethical boundaries
Several days ago Massively reported that EQ2 Flames administrator broke the story on a scandal that regards numerous members from Unhallowed Triad, a guild on EQ2's Test server that was transferred to Unrest, a Live server through an inside connection at SOE. Character transfers from the Test server to a Live one is not allowed and against current SOE transfer policy; albeit, the EULA has a clause that SOE may change this policy at any time. However, the case is made that a Player / Dev affiliation has led to corruption, leaving many infuriated players with lots of unanswered questions as seen in these two threadnaughts. To recap for those not following this closely or wanting to sift through 100+ pages on the forums: SOE employee(s) abused their power breaking various codes of ethics (confirmed & guilty) Numerous Test players accuse Unhallowed Triad with a history of exploitation and getting away with it in due part to their SOE connection (rumors) Someone at SOE made the call to transfer Test characters to a Live server breaking policy (confirmed & guilty) Not only were characters transferred to Unrest, but items as well. Unhallowed Triad's Guild level was also inflated to 60. (confirmed & guilty) Many Unhallowed Triad guild members admitted to transferring off test in Assassin's chat (confirmed) Several Unhallowed Triad guild members were transferred unknowingly (more than likely) Legitimately leveled characters belonging to several Unhallowed Triad members were transferred over from other servers or already leveled on the Unrest server (confirmed) Unhallowed Triad guild tag no longer exists but there other guild tag Unholy Trinity exists and their Guild level stands at 30 (confirmed) All players on the Test server have not been given the same opportunity to transfer to a Live server The evidence found via EQ2 Players alone is overwhelming. So much so that it's impossible to sweep all the allegations under-the-rug. Initially, SOE was quick to react as both Alan "Brenlo" Crosby, Director of Global Community Relations and Bruce "Froech" Ferguson, EQ2's new Senior Producer admitted to SOE's involvement. Well, rather that someone at SOE made the call to override the policy, but in a good natured manner to reward certain players for their hard work on the Test server. Not a smart choice of words or tone given EQ2 players warranted concerns. In any case, Ferguson claims the transferred characters will be removed. Since their initial statements and response there has been no further word from a SOE representative on this matter.
Rumor: Entire guild Unhallowed Triad moved from EQ2 Test Server to live
A thread on popular forums EQ2Flames is asserting that a guild from the EverQuest II Test Server, Unhallowed Triad, has been moved over to the live server Unrest. This is something that SOE had said would never happen, due to the doubled experience gain on Test making it unfair on live players. The poster also claims that there was a GM account in the guild that assisted them in killing things that they could not take down on their own, in order to obtain some of the best gear in the game.
So your guild wants into Beta?
Craig "Grimwell" Dalrymple is the Senior Community Manager at SOE, and handles EverQuest 2 specifically. He's been going through his first Beta process with the Rise of Kunark expansion, and jotted down some notes about the process as he went along. His personal site, Grimwell Online, is playing host to some of his thoughts on what it takes for a Guild to get into a Beta test. It's a great, simple guide on what the development team is looking for from the players, and is easily applicable for any Beta experience.Suggestion #4: Be coherent"This zone sucks! The Designers are idiots!" That is not coherent feedback. We see stuff like this daily, and the part that is honestly frustrating is that the negative feedback has nothing to act upon. Obviously someone is angry, but why are they angry? What specifically do they not like? Even negative feedback can be delivered coherently."I do not like the changes in the zone because the danger factor has been significantly reduced, and the loot is now trivial. All the work my guild put into earning the loot from the boss in the zone is now solo content, and I feel like my work has been devalued."That's useful negative feedback. It points to risk/reward levels and becomes a valid topic of discussion.
