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Inside Lady Gaga's high-tech Grammy performance
When Lady Gaga started singing "Space Oddity" at the Grammys on Monday night, virtual drops of red paint dripped down her face to form a lightning bolt. The image -- a meticulously planned facial projection -- instantly evoked David Bowie's face on the cover of Aladdin Sane. For the six-minute tribute to the legend who passed away a little over a month ago, Gaga employed an assortment of cutting-edge tools to create a kaleidoscopic visual treat.
Lady Gaga named Polaroid creative director, puts that liberal arts education to good use
As you know, Polaroid recently went Chapter 11 (again), relegating the once great brand to little more than intellectual property to be exploited by the likes of Hilco Consumer Capital and Gordon Brothers -- a couple outfits that know the power of branding. You know who else understands the power of branding? That's right: Lady Gaga, the newest creative director of Polaroid Imaging Products (insert your own Paparazzi joke here). Apparently the chanteuse will be working "behind the scenes" to develop "prototypes in the vein of fashion / technology / photography innovation." We just hope the Haus of Gaga has learned a thing or two after that Monster debacle a few months back. PR after the break.
