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Sony's latest HD studio equipment aims at lowering the price of upgrades
These won't quite put your studio on par with ESPN's latest efforts, but Sony has a new line of equipment meant to give an accessible entry point into professional HD production and keep its HDNA tag line spreading. The HSC-300 (pictured) and HXC-100 cameras do 1080i and 720p and work with existing lens adaptors and accessories,, making for an easy upgrade if for those willing to part with $69,900 and $45,900, respectively. The MVS-6000 switcher has a TBA pricetag and is meant to follow the MVS-8000G hardware's design, featuring a new SoC image processor enabling high speed processing at a much lower cost.
Sony to push Blu-ray, HD recording abilities of VAIO machines
Sony's been pretty big on its HDNA marketing scheme. Even at last year's CEDIA the message was everywhere, asserting that its home theater gear shared some sort of double-helix bond with the root of all high-definition. Now, the outfit is pulling its HD-equipped VAIO machines under the same marketing umbrella in an attempt to convince prospective buyers that these systems are "born out of" other high-def products. In particular, Sony will push the HD OTA tuning and BD playback abilities in its all-in-one PCs and Blu-ray-equipped laptops, though we don't expect any new rigs to emerge as part of the deal. Sure, this is little more than a trivial way to tack "HD" onto yet another product, but we can't harsh too much on anything that gets high-def into the mainstream.
