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Nielsen stats find 33% of U.S. households with at least one HDTV
A good six months after the Leichtman Research group published figures pushing HDTV penetration over one third of the U.S., Nielsen's February survey has produced similar numbers, indicating a rise from the 23% it found prior to the holiday season. Whatever the cause for the jump and the discrepancy, there's plenty of numbers to digest, for those into that. Want to know how many televisions (including SD) the average HDTV owner has? 3. There's still a gap between those who have an HDTV, and the 28% actually able watch HDTV broadcasts, assumed to exist not only because of a lack of consumer education, but also that people are unwilling to add to their cable/satellite bill on a monthly basis to tune in to HD. Punch the read link for the full breakdown, we're sure there's an interesting factoid or trend buried in there somewhere.
HDTV / HD programming gap gets slimmer, still significant
We've always said that friends shouldn't let (real) friends buy HDTVs without HD programming, and it seems that some of you have taken this to heart. Just two years ago, some 40% of HDTV-owning US households had not bothered to subscribe to any form of high-def programming. Today, In-Stat is reporting that said figure has stooped to 18%. Sure, the drop is fairly dramatic, but that still proves that nearly 1 in 5 HDTV-equipped homes probably aren't even enjoying HDTV content. The top two reasons consumers gave for not buying were that they simply "weren't interested" or that HD channels were "too expensive." Funny -- just a few years back, the main excuse was "not enough content," and now that content isn't the issue, we've moved on to complaining over cost. Granted, this doesn't take into account OTA HD viewing, Blu-ray watching or HD streaming, but we'd certainly love to have that information in future studies.
Nielsen reports: 23% of US households have an HDTV
Ruh roh, we've got some conflicting evidence to deal with. Just last month, the Leichtman Research Group reported that some 34% of American households were HDTV-equipped, and now the highly respected Nielsen has stepped forward with a figure much, much lower. In fact, its latest numbers show that just 23.3% of all US homes have an HDTV, noting that it has more than doubled since a 10% penetration rating was found in July 2007. As for specific regions, the nation's capital was found to be most aware, with 31.1% of homes having a high-def set. Following DC were Boston and New York at 30.5% and 30.2%, respectively, while Detroit had the lowest percentage for a major market at 20.9%. Hmm... who to believe?[Via AdWeek]
