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Netflix snags 14 primetime Emmy nominations, mostly for House of Cards
Netflix's push into original content has received its latest positive feedback from the Academy of Television Arts & Sciences, netting 14 nominations for the 65th Annual Primetime Emmy Awards. Most of those went to standout series House of Cards, which was nominated for Most Outstanding Drama, with Kevin Spacey and Robin Wright nominated for outstanding lead actor and actress awards. The fourth season of Arrested Development also received recognition with three nominations, while Hemlock Grove is on the list for two. Netflix will need to launch a few more hits if it wants to pass other players in the entertainment space (HBO's Game of Thrones received 16 nominations by itself while the network totaled 108, for example), but with these first-ever nominations for streaming content, it's off to a good start.
Netflix renews Hemlock Grove for a second season
Netflix's first foray into the horror genre seems to have gone well, as the company announced it's renewing Hemlock Grove for a second season. The 10 episode run will debut next year, presumably after fellow Netflix Originals Lilyhammer (later this year) and House of Cards (currently in production) make their second run through the gauntlet. Hemlock Grove didn't receive the same level of critical praise as other series Netflix has premiered, but executive producer Eli Roth called worldwide fan response "phenomenal" and season one "just a warm up." So let us know -- did you enjoy it enough that you're looking for more (and, will presumably hang onto that Netflix subscription)?
Netflix added 3 million subscribers worldwide in Q1, will offer a 4-stream $11.99 plan
Netflix has reported its financial results for the first quarter of 2013, and in that period it's added over 3 million customers worldwide. Domestically it added 2.03 million customers alone, pushing its total number over 30 million (including trial users) in the US. That means it's passed HBO in paying subscribers for the first time ever, while notching $2.69 million in net profits on $1.02 billion in revenue for the quarter. Internationally there were over a million new sign-ups and it's planning to launch in a new European market during the second half of this year, which we should hear more about on its Q2 earnings call in July. One change all users will notice is to its package of streaming plans, as CEO Reed Hastings mentioned an $11.99 per month option is incoming that will allow subscribers to stream as many as four videos simultaneously, up from the current official limit of two. There's some question over whether Netflix will begin to crack down harder on account sharing, but Hastings claims he expects less than one percent of users to opt for the new plan. The company is also continuing to test the personalized profiles we got a peek at during CES, and expects to roll them out "in the coming months." Another major note is that as it expands its suite of original content, it's shifting focus away from some of existing "bulk, nonexclusive" licensing deals and will let a major one from Viacom expire in May. Specifically referenced is content from Nickelodeon, MTV and BET, although it's negotiating for access to particular shows. In the future, its preferred option will be exclusive deals with the studios that produce the shows, like the one it announced earlier this year with Warner. Check after the break for a few more details, including updates on the progress of some of its original series.
Netflix's latest original series 'Hemlock Grove' is available for streaming
Netflix's original content assault continues today with the debut of Hemlock Grove, a "supernatural" series directed by Eli Roth. This series takes place in a small Pennsylvania town which has suddenly come down with a bad case of werewolf attacks. Previous releases Lilyhammer and House of Cards chased viewers interested in quirky foreign humor and political drama, respectively, so this series represents a bit of a shift. Later this year, the streaming service will debut Orange is the New Black from Weeds creator Jenji Kohan and the second season of Lilyhammer. Cards is also due for a second season, and sci-fi fans have Sense8 to look forward to in 2014. We'll see if its data-based approach to picking series has found another quality option in Hemlock Grove, however early reviews suggest that may not be the case for all viewers. Hitfix's Alan Sepinwall referred to it as a "streakbuster" between Cards and the upcoming season of Arrested Development, and a New York Times evaluation of the first few eps notes "it barely gets around to telling its story." Of course, it may just be targeted to viewers with different priorities, who will appreciate its style more than they did, and the company's algorithms are just waiting to dig those people out of the crowd. Whatever the case, with Netflix's characteristic all-episodes-at-once release schedule you can power through all 13 episodes and find out for yourself right now.
