Engadget

Honda's "Let it Shine" commercial turns a grid of Insights into giant LED display

Paul Miller — Sun, 29 Mar 2009 03:09:00 EST

ASIMO and his Earth-loving robot compadres pulling the strings at Honda have once again managed to find a way to save us humans from ourselves. All it took was an affordable hybrid, apparently, and Honda is showing off its new Insight by turning those LED headlights into one gigantic animated Lite-Brite in an upcoming commercial. The spot's called "Let it Shine," and the video's after the break. Hit up the read link for the making of video and a detailed carbon footprint breakdown of the shoot -- you know you want to.

Continue reading Honda's "Let it Shine" commercial turns a grid of Insights into giant LED display

Filed under: Displays, Transportation

Honda's "Let it Shine" commercial turns a grid of Insights into giant LED display originally appeared on Engadget on Sun, 29 Mar 2009 03:09:00 EST. Please see our terms for use of feeds.

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Video: Honda Insight's Eco Assist nags like a backseat hippie

Thomas Ricker — Fri, 06 Feb 2009 08:42:00 EST

Honda's new 5-passenger "Insight" hybrid just went on sale in Japan. The ¥1,890,000 (about $20,750) hatchback's 1.3l i-VTEC engine with Integrated Motor Assist features Honda's new Ecological Assist system that helps correct your wasteful driving habits. Eco Assist features an ECON mode (via dashboard button) that adjusts the engine output to conserve energy and increases regenerative recharging during deceleration. It also features Guidance and Scoring modes that adjust the background color of the speedometer and presents more (or less) leaves on the ~~dashboard~~ multi-information display to reflect your current level of fuel efficiency. The idea is simple: as your driving "improves" both your bank account and the environment will benefit. The Insight is expected to make its way to your local amber waves of grain or purple mountain majesty dealership in April, Europe in March. Skip ahead to 1:40 in the video posted after the break for the full Eco Assist rundown.

Continue reading Video: Honda Insight's Eco Assist nags like a backseat hippie

Filed under: Transportation

Video: Honda Insight's Eco Assist nags like a backseat hippie originally appeared on Engadget on Fri, 06 Feb 2009 08:42:00 EST. Please see our terms for use of feeds.

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Honda's color-changing speedometer to drive out bad driving habits

Darren Murph — Wed, 26 Nov 2008 09:50:00 EST

So, you've a lead foot? What of it, right? Honda's hoping to make that bad little habit vanish by using the tried and true guilt trip method, or more specifically, the Ecological Drive Assist System. For starters, the technology's ECON Mode works with the CVT and engine to "support more fuel-efficient driving." The real kicker, however, is the color-based "guidance function" -- drive like a granny, your speedo lights up green, drive a little wilder, and things get a bit blue, and if you toss fuel economy to the wind and let 'er rip, expect a full-on blue screen and the voice of God to come thundering through your sound system instructing that those horses be held. The EDAS should appear in the automaker's Insight hybrid as early as Spring 2009, though there's no word if it'll be standard equipment on the rumored S3000.

Filed under: Transportation

Honda's color-changing speedometer to drive out bad driving habits originally appeared on Engadget on Wed, 26 Nov 2008 09:50:00 EST. Please see our terms for use of feeds.

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