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Honda sells its millionth hybrid, sits in Toyota's rear-view mirror for now
Honda's hybrid cars just haven't achieved the same cachet as Toyota's without a poster child like the Prius to drive demand. Nonetheless, the automaker has something to crow about with word that it has sold over a million hybrids worldwide as of the end of September. The milestone comes almost 13 years after the first Japan-bound Insight changed hands in November 1999, and after a significant expansion that includes more specialized cars like the CR-Z coupe you see here. Americans represent almost a third of the total at 318,000 vehicles that are split mostly between the Insight and the Civic Hybrid. Hitting seven digits gives Honda some eco-friendly credibility in a crowded field, although the firm might not want to brag too loudly: Toyota has sold four times as many to date and expects to sell one million hybrids just in 2012.
Honda sponsors launch of Xbox Live Primetime
Honda is hoping that the chance to win a Honda Insight will be motivation enough to get some folks into Microsoft's Xbox Live Primetime channel, set to launch on May 15. The Japanese giant will be sponsoring the release of the Xbox 360's new online space through a "Play & Win" campaign, forcing participants stuck in queue in the waiting room to watch ads for the car before being thrust into an open game. In the end, the overall winner of "Play & Win" will be gifted a 2010 Honda Insight, allowing them to drive around and quietly judge everyone else that isn't a hybrid owner.Source - AdAge (subscription required) [Via Autobloggreen]
Honda's "Let it Shine" commercial turns a grid of Insights into giant LED display
ASIMO and his Earth-loving robot compadres pulling the strings at Honda have once again managed to find a way to save us humans from ourselves. All it took was an affordable hybrid, apparently, and Honda is showing off its new Insight by turning those LED headlights into one gigantic animated Lite-Brite in an upcoming commercial. The spot's called "Let it Shine," and the video's after the break. Hit up the read link for the making of video and a detailed carbon footprint breakdown of the shoot -- you know you want to.
