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During the company's CES 2011 press conference this evening, Sony Corp. chairman/president/CEO and honest-to-goodness knight Sir Howard Stringer reported that, to date, there have been 60 million PlayStation Network accounts created. The news was dropped as Stringer spoke of the growing market for...

January 5th 2011 at 8:35pm 0 Comments
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Apparently unwilling to accept the cold, hard scientific fact that the world will end in December of 2012, Sony has announced that it plans to be profitable and operating at a five percent margin by March of 2013, according to the Washington Post. Though the company originally hoped to hit the goal...

November 19th 2009 at 10:15am 0 Comments
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The IFA 2009 kicked off with a keynote from Sony's CEO Sir Howard Stringer. As revealed by Stringer, Sony plans on introducing 3D tech in a number of new products, from TVs to Blu-ray movies, to video games. "Today, 3D is clearly on its way to the mass market through technology, distribution and co...

September 2nd 2009 at 2:30pm 0 Comments
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Sony's Sir Howard Stringer wasn't scared by Activision CEO Bobby Kotick's suggestion that his company may have to stop supporting the PlayStation 3 if the price didn't decrease. "He likes to make a lot of noise," Stringer said, discussing the statement at the Allen & Company Sun Valley Conferenc...

July 8th 2009 at 10:00am 0 Comments
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Sir Howard Stringer has big plans for PSN. He said as much last month, commenting that as long as PSN is tied solely to the PS3, the network would never be able to reach its full potential. It's set to reach for the stars in Spring 2010, apparently, as Kaz Hirai recently commented to CNN."It's now...

June 26th 2009 at 10:45am 0 Comments
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The PlayStation Network has come a long way since its inception back in late 2006. At first, it wasn't a major focal point for Sony in pushing the PS3 forward, but since then things have changed immensely. "We developed brand new, absolutely incredible technology for the PlayStation 3, but the cost...

May 11th 2009 at 4:31pm 0 Comments
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Like two lovers caught in a seductive tango, chief executive Howard Stringer has taken the lead as president of Sony's electronics division, taking on a more intimate and hands-on role with the company's future. The previous president, engineer-turned-exec Ryoji Chubachi, will undertake a new role...

February 27th 2009 at 11:50am 0 Comments
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Whilst on stage at CES, Sony CEO Howard Stringer announced a partnership with the new Yankee Stadium that will see Sony product placement appear all over the place. 550 HDTVs will be scattered liberally about the stadium, in "luxury suites, lounges, concourses, restaurants and administrative office...

January 12th 2009 at 11:40am 0 Comments
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Look, we know the economy is in shambles; a perambulating corpse, gnawing its way through the hopes and dreams of the global populace ... but this is getting ridiculous. Reports of "drastic cost cuts" at Sony have us really spooked – think not only "factory closures" but also "the abolition o...

January 5th 2009 at 11:16am 0 Comments
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That Howard Stringer is a rascal, isn't he? The Sony CEO recently spoke to German publication Die Welt about the various pies Sony currently has its fingers in, and clearly wanted to shatter a few myths regarding videogames and the current console race.First of all, the Wii isn't more fun than the...

August 28th 2008 at 5:28pm 0 Comments
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Sony CEO Howard Stringer has rightfully conceded that Nintendo has executed a winning business plan. "Nintendo makes money with the hardware alone," Stringer observed in a recent interview with WELT Online, adding that the competitor's strategy "may be a superior business model, but the Wii is not...

August 28th 2008 at 4:45pm 0 Comments
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In an interview with Die Welt, Sony CEO Howard Stringer tells the German newspaper he believes Sony captured the casual audience before Nintendo did. "We held the same target group with the Singstar karaoke game. But perhaps we neglected to pursue that avenue." He admits that PlayStation titles tar...

August 28th 2008 at 2:30pm 0 Comments