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iBook Lessons: Hardback-only Memory of Light release frustrates would-be epurchasers
iBook Lessons is a continuing series about ebook writing and publishing. I was rather surprised this morning when, upon visiting Amazon, I found myself unable to purchase Brandon Sanderson's Memory of Light from the Kindle store. A major Tor release, Memory of Light wraps up the Wheel of Time series originally penned by the late Robert Jordan. With its e-only inventory, the iTunes iBookstore leads only to a placeholder and a note about unavailable items. That's because Tor isn't planning to release the Memory of Light ebook until April 9th. (The U.K. option is, by the way, only a pre-order. Their release date is the same as in the US.) I found this a curious decision in the age of the instant purchase gratification offered by Amazon and the iBookstore. I had been ready to drop my $20 this morning and quite looking forward to the book. Instead, I suppose I'll either head off to the library today to hope I can snag one of the "New and Hot" copies that my library always keeps back from the standard holds list (it's a strategy that has occasionally worked in the past). Or, I might visit Target or Walmart to pick up a heavy and smelly dead tree version that I frankly would prefer not to buy. There's something about Tor's hardback ink and paper choices that really makes my sinuses ache. To anyone paying attention, which clearly I wasn't, this ebook release date shouldn't have been a surprise. Tor announced it in a press release almost a year ago. Like me, most purchasers haven't been keeping track of things at such fine detail and today's hardback-only release came as an unwelcome shock, as you can see from the reviews from the first hours of the book's release. A majority of reviews, including both one-star and five-star items take a stance on the ebook status. The one-starrists say they are applying pressure on Tor to rethink their stance. Several five-star reviews attempt to counterweigh the negatives. Meanwhile, rumors are swirling as to why Tor made the decision it did: specifically, whether Jordan's widow and editor forced their hands, and if the NY Times bestseller ratings could be skewed by a simultaneous ebook release that would limit the prestigious hardcover fiction numbers in favor of less desirable ebook listings. TUAW contacted Tor for a statement on this policy but did not hear back before this post went live. We're very much living in a different world than three years ago when the iBookstore debuted. We carry entire libraries around on our iPads and Kindles (or in my case, the Kindle app on my iPad, my preferred reading poison). To be guided (I'd rather not use the word "forced", as I am perfectly capable of waiting until April) to a hardback purchase is something that feels distinctly retro. Back in 2009, publishers began delaying ebook releases, as they noted that ebook sales cannibalized hardcover sales. Even then an Amazon spokesperson was quoted by the NYT saying, "Authors get the most publicity at launch and need to strike while the iron is hot. If readers can't get their preferred format at that moment, they may buy a different book or just not buy a book at all." Fast forward 3 years. This year, ebook sales surpassed hardcover sales for the first time, according to the Association of American Publishers. With a growing demand, lower distribution costs, and a shorter production schedule (no printing and shipping needed), you'd think that publishers would be moving towards simultaneous release if not, as my publisher Pearson does it, ebooks and then print. As for striking while the iron is hot, I know that quite a few potential purchasers of a Memory of Light were surprised this morning, and then sad. Here's hoping that Tor pushes up the ebook release date to meet customer demand. [Thanks to former TUAW editor Scott McNulty for the tip]
Apple's iBookstore to hit Japan this year
Before Apple rolled out the iBookstore in Japan in 2010, it failed to negotiate the necessary contracts with Japan's biggest book publishers. As a result, the iBookstore in Japan was stocked predominately with free, public domain e-books. The only paid e-books in the store have been from very small publishers or self-published authors. That's set to change later this year, according to AllThingsD. Citing "sources with knowledge of the situation," AllThingsD follows up on an earlier report by Nekkie, which claims that books from major Japanese publishers will be on sale on the iBookstore later this month. Now, AllThingsD says a January launch date is "far too optimistic a date for launch." However, they claim that Apple's conversations with publishers Kodansha, Shogakukan and Kadokawa are "going well" and that the companies will have deals settled "soon." In October, Apple updated the iBooks app to support Japanese-language e-books.
Apple ordered to pay settlement in Chinese App Store copyright case
Imagine you're an author and you find out that someone has been selling your books on the App Store without your consent -- and, worse, you don't see a dime of the profits. That's what happened to a group of eight writers in China, and a court there has decided that Apple owes them compensation, according to The Wall Street Journal. While the copyright-infringing apps weren't actually sold by Apple, the court found that the company was responsible for allowing them onto the store in the first place. As a result, the company must pay a total of 1.03 million Chinese yuan (about US$165,000) to the writers. When the suit was first filed back in February of this year the plaintifs had requested 23 million yuan ($3.65 million) in damages. The judgment in this case was handed down by the same court that ordered Apple to pay 530,000 yuan ($84,990) to a publisher in September after unlicensed versions of its encyclopedias appeared on the App Store. [Via Cult of Mac]
Penguin joins publishers settling with the DOJ over e-book prices
The US Department of Justice may have only reached settlements with three of the five major publishers it had sued for allegedly fixing e-book prices, but it's improving its track record through a new deal with Penguin. Like its peers, the firm has agreed to end any pacts that prevent it from lowering e-book prices, whether the arrangements are with Apple or any other store operator. While Penguin hasn't immediately commented on its change of heart, a company spokesperson made clear to The Guardian that an EU settlement was for "clearing the decks" ahead of a joint venture with Random House -- Penguin didn't want government scrutiny looming over its union. The truce leaves Macmillan as the last book giant still slated to go to court in the US, and it may not get much support when Apple was part of the European agreement.
Apple settles with EU over e-book pricing, hands Amazon a victory
Apple's long battle with European Union regulators over e-book pricing has ended with Apple and four publishers offering to let retailers set prices or discounts for the next two years and suspend "most-favored nation" contracts for five years. The EU responded positively to the news. Competition Commissioner Joaquin Almunia stated that "The commitments proposed by Apple and the four publishers will restore normal competitive conditions in this new and fast-moving market, to the benefit of the buyers and readers of e-books." The deal essentially stops Apple's agreements with publishers Simon & Schuster, HarperCollins, Hachette Livre and Verlagsgruppe Georg von Holtzbrinck (owner of Macmillan) that barred them from selling e-books to rivals more cheaply than to Apple. The publishers are now free to make deals with Amazon and other e-book sellers for pricing that may be less than what's available on Apple's iBookstore.
Daily Update for November 15, 2012
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Flipboard adds support for Apple's iBookstore
The developers of Flipboard, the magazine-style feed reader for the iPad, have announced integration with Apple's iBookstore. The new "Books" category lets customers browse a book's title, image and description. If you find one you like, there's a link to buy in from Apple right in the app. All of the categories currently in the iBookstore are available for perusal in Flipboard. Users in US, UK, Canada, Australia, France, Italy, Spain, Germany, The Netherlands and Brazil will find this feature available today.
DC Comics' entire lineup released to iBookstore
Comic book publisher DC Entertainment has announced that its complete line of periodical comic books is now available on the iBookstore. The release includes all DC Comics and Vertigo periodical titles, perfect for fans of the Justice Leagues, Batman, Superman, Wonder Woman, Green Lantern and more. The announcement comes one day after DC announced that it had inked deals for distribution by the three largest electronic book resellers. The titles are also available from the Amazon Kindle bookstore and NOOK Store. A full press release from DC Comics is included below. Show full PR text DC Comics' Entire Line-up, Including Batman, Superman, Wonder Woman, Batgirl and Many Others, Now Available for Direct Download from All Major e-Bookstores DC Entertainment, the #1 comic book publisher in the U.S., announced today its entire line of periodical comic books are now available for download from the top three e-bookstores including Kindle Store, iBookstore and NOOK Store™. The precedent setting new digital availability brings bestselling DC Comics and Vertigo periodical titles, including JUSTICE LEAGUE, BATMAN, SUPERMAN, DETECTIVE COMICS, ACTION COMICS, BATGIRL, WONDER WOMAN, GREEN LANTERN, FABLES and AMERICAN VAMPIRE, among many others, to an even broader audience of digital readers. "As e-readers and tablets continue to explode in popularity it's important for us to offer consumers convenience and choice in how they download digital comics and graphic novels and these new distribution deals with the top three e-bookstores do just that," said Jim Lee, co-publisher, DC Entertainment. "We're very excited to work with Amazon, Apple and Barnes & Noble to bring bestselling DC Comics and Vertigo periodicals to their e-bookstores." DC Entertainment is now the only comic book publisher to offer its periodical line-up across all major e-bookstore platforms. The deals reinforce a long track record of digital comics industry leadership and innovation from DC Entertainment that dates back to its game-changing decision to make its entire line available same-day digital with the launch of DC COMICS – THE NEW 52 in Sept. 2011. That launch is widely seen as reinvigorating the comic book industry, and has led to increased sales of both digital and print comics. Lee continued, "We were the first to offer our entire comic book line same-day digital and now we are the first to offer fans the convenience of multiple download options." In addition to now being available for direct download through the top three e-bookstores, DC Entertainment will continue to deliver periodical comics online at www.readdcentertainment.com, through the DC Comics and Vertigo apps, and all comiXology platforms. Prior to this announcement only DC Entertainment graphic novels were available through the top three e-bookstores.
DC Comics makes deal for Kindle, iBookstore, and Nook
I've written a few times here about Comixology and its strong hold on comics on the iPad, and DC Comics has now signed a deal to put its funny books on three big digital platforms, including Apple's iBookstore. iBooks already had some DC graphic novels available, but this deal is set up to bring DC's monthly releases to customers there as well. DC says that digital sales per title top out at about 40 percent, but overall are up 197 percent year over year, showing that there's a huge amount of potential in selling digital comic books over devices like the iPad. This news is bad for Comixology. While that company still has a great app, a huge userbase and licenses for all kinds of awesome content, you have to think that the iBooks audience is bigger, and Apple's licensing department can eventually get whatever it wants. If comics become a big deal on the iBookstore, that seems like it can only hurt Comixology's sales. Comixology is a company that's being run very well, and I have no doubt that they're already thinking about how to compete with iBooks. But for now, this is just good news for comic book fans; you'll have one more way to grab your monthly issues on the iPad.
iBookstore lines its shelves with paid content in New Zealand, 17 Latin American countries
iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the shops' homepages. Reside in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru or Venezuela? Head on over to the appropriate store and books with price tags will be available for purchase. If this is any sign of what Apple has up its sleeve for tomorrow, we suspect that "a little more" will involve a bit of reading.
Paid iBookstore content now live in New Zealand, 17 other countries
It looks like e-book lovers around the world can definitely look forward to tomorrow's expected iPad mini reveal, as paid iBookstore content has just gone live in 17 new countries. If a smaller iPad is indeed in the cards -- and we're pretty sure it is -- it will compete directly with Amazon's Kindle line. Expanding the company's e-book offerings might be a good indication of how Apple will angle its announcement to appeal to would-be Kindle buyers. The full list of countries getting refreshed iBookstore content is as follows: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru and Venezuela. This news also matches up nicely with the recent discovery of titles in the iBookstore referencing the as-yet unannounced iBooks 3.0 platform in their descriptions. Apple launching a smaller iPad with a focus on reading and education is something our own Erica Sadun is already betting on, and these two clues seem to support that theory quite nicely.
iOS 6: iTunes, App Store, and iBooks all remodeled
One of my most-used apps on the iPhone is actually the App Store app itself -- I download lots and lots of different apps for review, and I constantly need to search around and find information on apps for posts. So I'm excited to see that all three of Apple's major content stores on iOS have been updated for iOS 6: iTunes' music and movies store, the App Store itself, and even the iBookstore have all been updated for the new OS. The most obvious change at first will likely be the slight color change: The top and bottom bars in each store are now a darker gray. And there is more information listed more clearly in each store. In the App Store app, each app now shows a screenshot along with the price and title, and you swipe from left to right to browse through the apps in search, rather than just seeing a big list. iTunes looks different as well, and you can now buy apps and content without getting kicked out of the app completely. These changes are all fairly small -- mostly just simple UI tweaks or ease-of-use updates. But they should make buying and finding content on these stores easier, especially for those of us who end up using them often.
Apple adds support options for iBookstore publishers
In very welcome news to iBookstore publishers, Apple has recently added some support options to make it easier to get answers about pesky issues that might be delaying the sale of the next Great American Novel. In a letter to iBookstore publishers last week, Apple outlined four different support options. First, the Book Forum is part of the Apple Support Communities and a great way to search for answers to questions that others may have already asked. There's also an FAQ for iTunes Connect (requires iTunes Connect account to log in), the tool that's used to submit books to the store. For additional assistance with iTunes Connect issues, an existing Contact Us module leads publishers through a guided set of questions to provide an FAQ answer. Should that not provide an answer, there's now a toll-free (U.S. and Canada) number available to speak directly to an iBookstore Publisher Support advisor. Apple recommends that publishers have information on hand before requesting support by email or phone, including the Apple ID, ISBN, or vendor ID and title, the transfer log for iTunes Producer delivery failures, and the device, browser, version number, and operating system for technical issues in the iBookstore or on iTunes Connect.
"Champion of the book" William H. Gass publishes on iPad
It's a marker of our changing times. William Gass, long a critic of the Internet and a supporter of the printed, rather than the electronic word, has published on e-book readable only on an iPad. In an interesting New York Times interview, Gass says he isn't so down on the Internet and technology now. "I know a lot more about its virtues. Like everything else in this world, you have to fight for the value. Wikipedia is full of mistakes and stupidities, but it has its uses. In the last 10 years, I've seen the Internet improve. It can send us off on little voyages, like being in a library and looking down a row of books." The e-book Gass has written is called "Abstractions Arrive", co-authored with photographer Michael Eastman. It's a 15,000 word essay on modern art and photography by Gass, along with illustrative images. It's US$4.99 at the iBook store. I too mourn the loss of books, and have rooms brimming with publications on all subjects. Many will never be available in electronic form. Having said that, I now prefer reading on my iPad, and many of my new purchases are from the Apple or Amazon stores. The ease of reading in a darkened room, the ability to find any word or phrase, and not having to look all over for the book are real benefits. Still, there is a magic about books that will never diminish. How about you -- have you given up on the paper variety of books, are you living in both worlds, or are you fully an e-book fan?
Apple calls Dept. of Justice settlement proposal unlawful
Apple is making it known that it will not accept the ebook settlement terms proposed by the Department of Justice, says a report in Paid Content. Under the DOJ's proposal, Apple would have to sever its current contracts and renegotiate new ones with three book publishers - HarperCollins, Hachette and Simon & Schuster. Apple says that this outcome is "fundamentally unfair, unlawful, and unprecedented" and denies the company its right to a fair trial. This settlement is the result of an investigation into Apple's agency model pricing agreement with book publishers. In this model, publishers are allowed to set ebook prices in the iBookstore and cannot sell the electronic books at a lower price through another retailer. This hurt Amazon, which was paying publishers the wholesale cost, but selling the books to customers at extremely low prices, often at a loss. Rather than accept the settlement, Apple asked the court to defer judgement on the settlement until the case made its way through the court. The trial is expected to begin in June 2013. [Via Apple Insider]
Apple may become the new sponsor of the UK's Orange Prize for Fiction
The Orange Prize for Fiction is a prestigious literary award in the UK that goes to one outstanding female writer every year. Until this past May the award, officially called the Women's Prize for Fiction, has been sponsored by UK telecoms provider Orange. However, after T-Mobile's merger with Orange earlier this year, the company decided to drop its sponsorship of the prize. Now, according to The Sunday Telegraph, Apple is looking to take over sponsorship of the literary award. The Telegraph story points out that UK sponsorship by Apple is a rare thing. The Cupertino company has only lent its "iTunes" name to a music festival and an iTV2 music show. But the paper speculates that Apple's presumed interest in the literary prize is to drum up more interest in reading ebooks from its iBookstore. In fact, instead of just switching fruit names from Orange to Apple, should it win the sponsorship, Apple might forgo the "Apple Prize for Fiction" name all together and could presumably call it the "iBooks Prize for Fiction." The company could then also promote the prize through the iBookstore. The Sunday Telegraph doesn't provide many more details besides their sources confirming that "Apple has had talks with the award organisers" and that also "a number of companies, including Kobo, the ebook producer, had also indicated their interest but that discussions with Apple were the most advanced." The Orange Prize for Fiction originated in 1996. You can see a full list of winners here.
iBooks gets its first DC Comics title: Batman: Earth One
DC Comics has been publishing titles on the iPad for a while now, both in the official DC Comics app and in the Comixology app (which, as you may know, actually produces the official app anyway). But DC is now finally turning to iBooks to sell comics as well, with an iBooks version of the Batman: Earth One story that passed through the official Batman lines recently. This is DC's first title on the iBookstore, and it joins a slew of Marvel titles, as well as quite a few independent titles already selling comics in this way. Most of the "big" line titles in the iBookstore are trade paperbacks -- bigger collections of Marvel and other titles that combine more than one monthly comic together. But that's not necessarily the only option out there: Some companies have released single issues on the iBookstore, available for just a buck or two per issue. Because the market is so open, these companies can do whatever they want. Obviously, releasing titles in this way helps comic companies dodge the extra fees behind using Comixology's software to sell their books, but then again they miss out on Comixology's significant audience and discovery features that bring in new readers to old and obscure books. These days, comics companies will likely try whatever they can to sell these digital copies, and we'll see which method works best in the future.
iBook Lessons: Picking vendors, price, and exclusivity
iBook Lessons is a continuing series about ebook writing and publishing. There's a dilemma faced by many new ebook authors: how to sell a book for "not much at all" and still earn a decent living. Apple and Amazon policies complicate this decision. Amazon offers a multi-choice royalty system (all prices are USD). You can charge up to $2.98 for your ebook and earn 35% of the list price. That equates to just over 34 cents for a $0.99 ebook. charge between $2.99 and $9.99 for your ebook and earn 70% of the list price less delivery costs, which are $0.15 per megabyte. For big illustration-filled books, this can be a deal breaker. TUAW reader Rosie McG's color photo book ships at over 40MB in size. She writes, "With my book priced at $9.99, my net would have been less than zero." charge between $2.99 and $9.99 for your ebook and earn a straight 35% of the list price with no delivery fees. That equates to between $1.05 to $3.49 of earnings. With Apple, you earn a straight 70% royalty on all sales, regardless of price and you can add up to 2GB of content. So long as you deliver in straight EPUB, without using iBooks Author, you can also sell in any other outlet. So there's no question, right? Sell in both places, and just try to make the most of the Amazon situation as best you can, yes? It turns out the situation isn't so simple, especially for new ebook authors. That's because the $0.99-book, which earns you 34 cents at Amazon and 69 cents at Apple, is the workhorse of the new author. It, like its App Store-based compatriot, represents many authors' first step into self-publishing. And Amazon, with its Kindle Direct Publishing arm, has thrown a big monkey wrench into this decision. That's because Amazon has two weapons on its side. First, it's monster presence in the ebook arena. Kindle titles can be read on nearly any platform you throw at it, from iOS to Android, OS X to Windows. That alone gives Kindle books a cachet not found with iBooks. Authors report that the majority of their sales, by quite a margin, come from Amazon. It's not unusual for the Amazon-iBooks split to be closer to 75%-25% than 50%-50%. It's a big incentive to pick Amazon. The second incentive is KDP Select, Amazon's exclusive borrowing program. In exchange for committing your book exclusively to Amazon, your title can be borrowed for free by any Amazon Prime member. Each member may borrow one title per month. If they choose yours, the reward is vast. A $0.99 book that normally earns 34 cents will bring in over $2. This May, the earnings were $2.26 per borrow: over 6 times your normal earnings. (Amazon has not yet announced June earnings. April earnings were $2.48, March $2.18, February $2.01.) To get in on this, you must drop your book from iBooks and any other vendor, and agree to an exclusivity period of 90-days at a time. KDP Select is transformative. It changes your list price from "Do I really want to waste a buck on this book" to "Oh, that book was good, let me pay a little extra to keep it." Psychologically and emotionally, you get to keep that $0.99 list price to entice a value-reward tradeoff from potential buyers, but the real money comes from getting people to give it a try. Both Steve Sande and I have participated in KDP Select since it launched this past winter. And it's been a surprising source of income for a couple of our books (on using the Kindle Fire with 3rd party content and for setting up the device's email). Neither topic was Apple-related and both books outperformed our hopes in terms of earnings for borrows. The $2.99 books, which would earn us under $2 per sale after delivery charges, consistently earn more than $2 per borrow due to the well-funded KDP library pool. And that brings me back to the fundamental question. How would you, yourself, advise a new author to choose given this situation, especially for the $0.99 or $1.99 first title? Would you recommend going for KDP Select exclusivity and borrowing earnings or would you suggest marketing to iBookstore and the other outlets? And, given our TUAW audience and their likely book topics, would writing a book specifically about an Apple-related subject-matter affect that advice, and if so, how? You tell us. Add your comment below and sound off about iBookstore, the KDP Select program, and markets.
Apple says Department of Justice "sides with monopoly"
In Apple's eye, the U.S. government has cast its lot with monopolies. Apple's legal response to the Department of Justice lawsuit, which the company filed May 22, claims that the case against Apple and other publishers over ebook pricing is "is fundamentally flawed as a matter of fact and law." As Ars Technica points out, Apple paints itself as a savior of ebook pricing, and that its entry into the ebook market allowed growth in the industry. Furthermore, Apple says that the request for relief, as filed by the Department of Justice, is not in the best interests of the public. This relief would be doing away with the agency model pricing of ebooks and reworking Apple's deals with the publishers involved. The 31-page response can be found here. It echos earlier statements Apple made after the lawsuit was filed in April.
Hello iPhoto for iPad & iPhone is an amazing new way to learn
If there's one thing about iPhoto for iPad and iPhone that I've never been too happy with, it's that the apps aren't exactly self-explanatory and Apple doesn't provide much in terms of an onboard guided tour. Long-time Apple developer and publisher Saied Ghaffari has just published a new iBook titled Hello iPhoto for iPad & iPhone (US$1.99) that provides a unique way of learning the tricks of iPhoto for your iOS device. I had the opportunity to talk with Saied recently about the book, which was created in iBooks Author and has been featured by Apple in the iBookstore. He's no newcomer to the how-to book market, having created the popular "It's About Time: Learn the Switch to Mac" application that led a generation of switchers to the OS X platform. That app made it into special bundles with Parallels Desktop as well, providing a way for switchers to painlessly make the way between Windows and OS X. Times change, and now Saied has embraced iBooks Author and created a helpful companion to the iOS version of iPhoto. Once purchased and downloaded to your iPad, the book appears on the shelf in iBooks. With a tap, it opens to a gorgeous photo of the Grand Canyon -- an image repeated on other chapter headings. In the lower left corner is a small thumbnail that opens a launch page when tapped. %Gallery-155531% The launch page provides a portal to learning a bit about iPhoto and iTunes on your Mac, iPhoto on your iPad, or iPhoto on your iPhone. Tapping any one of the images on the launch page takes you right into that specific book chapter. Going to the iPad chapter brings up three more images, any one of which can be triggered with a "tap to learn." The main topics are an Overview of iPhoto, Browsing & Sharing, and Editing. If I select Browsing & Sharing, for example, I see a more focused page with descriptions of two lessons -- one for Browsing, one for Sharing. With a tap on either description, I'm into the lesson. Once you're at this level, the document is readable in the usual "swipe to turn a page" manner. This is where Saied's experience in computer-based training really shines. Through the placement of small "magnifying lenses" on the page, your eye is drawn to a feature of iPhoto that you're going to learn about. Saied then takes you through a succinct written description of the feature to accompany the images. To be honest with you, I pretty much ignored iPhoto for iOS until I read Hello iPhoto. In the short amount of time that it took for me to go through the book, I was able to pick up a lot of hints and tips about iPhoto for iOS that I wasn't previously aware of. I feel that the $2 price tag of the book is a perfect price point for Hello iPhoto, as it definitely provided much more value in terms of a learning experience. If you have purchased iPhoto for iOS, but still find yourself not using the app all that much, you owe it to yourself to buy Hello iPhoto. It will get you up to speed on iPhoto in no time at all.
