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  • ASUS

    ASUS CEO resigns as company shifts mobile focus to power users

    by 
    Richard Lai
    Richard Lai
    12.13.2018

    Earlier today, ASUS announced that long-time CEO Jerry Shen is stepping down ahead of "a comprehensive corporate transformation" -- part of which involving a new co-CEO structure, as well as a major shift in mobile strategy to focus on gamers and power users. In other words, we'll be seeing more ROG Phones and maybe fewer ZenFones, which is a way to admit defeat in what ASUS chairman Jonney Shih described as a "bloody battlefield" in his interview with Business Next.