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Survey: British (male) gamers not peeved by in-game ads
The prevalence of in-game advertisement in interactive entertainment may not be a catalyst for waning interest, after all. According to a survey conducted by GameSpot UK and the Internet Advertising Bureau, only 14 percent of those questions said in-game ads "spoiled the gaming experience." Female opinion was a statistical anomaly, however, as 98 percent of the participants reportedly male, 76 percent within the ages of 13 and 24, and most owning multiple consoles and playing more than ten hours a week. We feel confident labeling the pool of voices the hardcore gamer crowd. However, we're also betting that this is the crowd most likely to be averse to in-game marketing.Forty percent said that ads added realism to the game, while 33 percent said they didn't even notice the ads. Though just 28 percent felt the advertisement affected the brand, 64 percent of those felt it was a positive effect.Most important to the advertisers, at this point one-third of those surveyed were "very or quite likely to buy a product that they had seen advertised in game." The survey was completed by 3,575 gamers based in the UK, advertised on GameSpot's page between June 20 and July 11 this year.
Splinter Cell fans have urge to buy 300
If you've been sneaking around in Splinter Cell: Double Agent multiplayer lately, you may have had a strange desire to purchase 300 on DVD (and Hi-Def!). X3F reader NitroFrost sent us the image above, in which you can behold the power of in-game advertising. The new ads apparently seemed to arrive at about the same time as the recently released downloadable content. As usual, seeing an ad like this makes us wonder how players actually feel about them. Frankly, it's hard for us to argue with 300's awesomeness (in the true sense of the word), but we're not sure that it adds to the experience. What say you, fanboys? Do ads ruin the experience? Does it depend on the product being advertised? What if it were Doritos or Sprite, for example)? Let your voice be heard in the comments below.
Nielsen tracking in-game ads for Sony
Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press release. SCEA will "share with Nielsen game network traffic and other data" from PS3 titles, PlayStation Network and the upcoming social MMO Home, at first only in North America -- details beyond that are sketchy, but Nielson calls the effort "fully-transparent" in the press release. The results will be used "to deliver the right ad to the right person at the right time" and to help advertisers figure out a CPM, or cost per impression, for in-game ads.The initial results of the partnership are expected later this year. Expect more in-game ads you're less inclined to ignore and possibly the strange feeling that Big Brother is critiquing your gamer skills.[Via PS3 Fanboy]
EA jumps on the in-game ad bandwagon [update 1]
Reuters is reporting that Electronic Arts has signed deals with Microsoft-owned Massive Inc. and IGA Worldwide to put in-game advertising in up to seven games, including Need for Speed: Carbon and Battlefield: 2142. EA Vice President for Online Commerce Chip Lange promised that this is just the beginning, saying that EA is negotiating with other providers to put ads in many future titles.While sideline billboards in Madden or racing games won't look out of place, it might be a little jarring to see an ad in the middle of Battlefield's battlefields. It might be worth it if the ads lead to lower prices for games, but we're not holding our breath on that count. How do you feel about ads in your games?[Update: the AP is reporting that the ads will be automatically updated over broadband connections on the PC and Xbox Live]
