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Advertising is poised to take a bigger role in mobile gaming now that Electronic Arts has signed a multimillion dollar, year-long advertising campaign with Unilever, says a report in AllThingsD. Unilever is a multinational consumer goods company that owns such brands as Dove, Ben & Jerry's,...

3 years ago 0 Comments
April 6, 2012 at 11:30AM
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We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the company has extended its deal with Microsoft's in-game ad firm Massive to offer dynamic ads in games for the next two years. While Massive will continue to offer in-game ads in existing titles from E...

7 years ago 0 Comments
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Anyone who's spent even a little time rocking out to Guitar Hero III has likely noticed the game's heavy-handed approach to product placement, with stages littered with cans of Red Bull and billboards hocking everything from Axe Body Spray to Pontiac. The whole thing feels oppressive and graceless...

7 years ago 0 Comments
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By now everyone knows that in-game advertising is the hottest thing since sliced bread. But in all the frenzy to cover every available digital surface with product placement, few people have stopped to ask whether in-game ads actually work. British consulting company Bunnyfoot took on just that iss...

8 years ago 0 Comments
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"The value of an entertainment medium is directly proportional to how well it is measured." This is the proposition Nielsen VP Jeff Herrmann put forth for the creation of GamePlay Metrics, a service that will measure just how many eyeballs are glued to the day's hottest games. Such data is of course...

8 years ago 0 Comments
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Gamers who consider their purgatorial stay in the lobby prior to a multiplayer match a welcome respite from the steady siren call of  Burger King may soon experience a whopper of a disappointment. Networking provider DemonWare is touting a solution for delivering personalized advertisements to...

8 years ago 0 Comments
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Microsoft in-game ad pimp Kevin Browne gave the keynote address at the GDC "Focus On" series Game Advertising Summit. This article sums up the ad happy proceedings, essential reading for those concerned about the phenomenon. Favorite quote: "Think about this consumer as somebody not to vomit all ov...

8 years ago 0 Comments
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According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business. The survey also looked at attitudes to in-game advertising amongs...

8 years ago 0 Comments