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Author and Fortune Magazine editor Adam Lashinsky's new book -- Inside Apple: How America's Most Admired - and Secretive - Company Really Works -- is in bookstores now and the author has embarked on a publicity tour to drum up sales. At the first stop on the tour at the LinkedIn headquarters in Mou...

3 years ago 0 Comments
January 30, 2012 at 11:00AM
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I just finished Adam Lashinsky's "Inside Apple", now available for sale at most major vendors. It's a quick, easy read and clocks in at just over 200 pages with large, readable type. If you're looking for an exhaustive Tracy Kidder take on how Apple works and operates, this book isn't it. Instead, ...

3 years ago 0 Comments
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I'm sure by now most of you have read Walter Isaacson's biography of Steve Jobs. If you're still hungry for more information on Apple, then you should pick up a copy of Adam Lashinsky's Inside Apple book. The book takes a corporate look at the inner workings of Apple. It introduces more of the busi...

3 years ago 0 Comments
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We all know just how obsessive Apple is about the little things. Scott Forstall, Apple's VP of iOS software, has mentioned that he uses a photographer's loupe to make sure that every pixel on the iOS interface is "just right." Now an upcoming book opens the door on a secret room at Apple HQ where ...

3 years ago 0 Comments
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Fortune has published a lengthy excerpt from Adam Lashinsky's Inside Apple, a book scheduled to be released next week that provides an unprecedented look inside a company legendary for its secrecy. I'd encourage you to read the entire excerpt at Fortune, and buy the book when it comes out, but I'...

3 years ago 0 Comments
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Apple CEO Tim Cook is an excellent business manager and responsible for much of the company's success in low-cost manufacturing and skinny inventories. But as we saw with Cook's first product announcement on October 4, he lacks a lot of the charisma that marked the Steve Jobs era. A new book is n...

3 years ago 0 Comments
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The promotional email for the .Mac webmail refresh that went out over the weekend might have been a bit more revealing than we originally thought. Reader Harry noticed the address Apple used to send it was a bit different than the standard 'noreply@apple.com' (and honestly, I'm signed up for so much...

8 years ago 0 Comments