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Google realized you hate full-page app ads
You know those full-screen "interstitial" ads that pop up when you load a mobile site and suggest that you install the app instead? It just dawned on Google that they actually make you rage-quit the entire site and go somewhere else. The search giant decided to take a look at interstitial ads for its own Google+ -- a site that's not exactly beloved in the first place. It found that while nine percent of visitors did press the "get app" button, 69 percent abandoned the page completely.
Saturday Night Live pokes fun at interstitial app advertising with 'Rescue Dogs 3D'
Monetizing your mobile phone app is all well and good, but there's a certain category of apps that should really just charge upfront. This message has been brought to you by Rescue Dogs 3D -- in theaters Friday. Video after the break.
Mobile market shows signs of stagnation
Mobile gaming research firm M:Metrics has published data showing March 2006 from a mobile gamer's perspective. The firm claims that the mobile market is stagnating; the number of mobile gamers is remaining constant month-on-month with only a tiny fraction of mobile phone users (0.5%) downloading their first game in March.The percentage of phone users who use their handset for downloadable games is low, with the UK standing at 4.7% and the US at 2.7%. Given the millions of mobile phones in the market, that still represents a large number of consumers, many of whom are repeat customers. However, a lack of compelling reasons to buy new titles -- as well as high prices -- are putting consumers off. After all, already-downloaded and preinstalled games fit the interstitial nature of mobile gaming just as well as brand new releases.
