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Posts with tag interviews

Interview with John Hodgman, the PC from those "Get a Mac" ads

Yup, we interviewed that guy. But John Hodgman isn't just a metaphorical stand-in for the PC (even though that's what we mainly asked him about), he's also an editor at the New York Times Magazine and a contributor to the Daily Show. Read on to find out whether he's really a PC user, Microsoft's attempts to recruit him, and how he got the gig in the first place.

So first things first: Mac or PC?


Here is the joke that is absolutely apt, though I once promised I would never make it: "I play one on TV, but I am not a PC." It is true. I am first of all: not a computer, but a human being; and second of all: a Mac user, almost exclusively, since 1984. There was a brief period in the wilderness between 1997 and 2003. Let us not speak of it.

Wiimote getting more changes?


Take this for what you will, but IGN is reporting that a comment made by the esteemed Shigeru Miyamoto in an interview with Japan's Famitsu may indicate that the supposed "final design" of the Wii controller that we saw at E3 isn't so final after all. Responding to a question about problems the company had in developing the Wiimote, Miyamoto stated that in fact "we're still debating on the area of how many buttons to use," which could be taken to mean that Nintendo has PS3-like changes in mind for the controller before the console ships. Of course, it could just as easily mean that although the design has been finalized, the Wii development team still discusses its merits and detriments amongst themselves, and the fact that the interview was translated over from the native Japanese only further muddies the issue, as Miyamoto's comments may have been taken out of context or lost the meaning he intended. Like we said, this is all just pie-in-the-sky speculation for now, and we're mainly passing it along so you don't freak out if you go to pick up your new Wii in a few months and the controller doesn't look exactly like you've been daydreaming it would.

[Thanks, Dave Z.]

The Engadget & Joystiq Interview: Microsoft's Shane Kim

If you haven't already watched the video, now you can read the transcription of our interview with Shane Kim, General Manager of Microsoft Game Studios. During E3, Vlad Cole and I got some time to sit down and ask him about some of the biggest questions facing Microsoft's early entrant into the next-gen console wars, like whether there are any more developer acquisitions lined up, which Xbox Live Arcade titles will show up on Vista with Live Anywhere, what are the plans for ad-supported gaming, and just how many paid subscribers does Xbox Live has.

We're corroborating with several sources: is Peter Moore's [Grand Theft Auto 4] tattoo real?

You know, I wasn't there when it was put on there, it's a very personal thing so I can neither confirm nor deny.

Okay... so it's real. Prior to E3, people were really looking forward to actual demonstrations of the Wii controller. That was the big buzz coming into the show and, after they unveiled it, I think people were more or less satisfied with it. So how do you think you fared versus that intense excitement towards that controller?

I think we fared extremely well.  One of the big things we talked about yesterday was all the momentum we're going to have this next generation. We're going to have 10 million units in consumers' hands before the competitor even ships unit one. We're well on our way to 6 million connected members on Xbox Live and we're going to have 160 games in the market by the end of the year. We've got great momentum. We had Bill Gates attend E3 for the first time ever to announce the vision of Live anywhere. Again, demonstrating leadership in the online space isn't just about what we've achieved to date, but also about how we're going to take that forward across multiple platforms and devices. And finally, first and foremost, it's about the games and the content. Yesterday we started with Gears of War and ended with Halo 3, and we sprinkled in a little bit of Fable 2, Forza 2, Alan Wake, and, oh by the way, the Grand Theft Auto 4 announcement as well. So I think from the content standpoint we're definitely doing great there. So, better online, better content, and better pricing than some of the competition; we feel good about where we're at.
Do you think it's important to win E3?  I think most people say you have, at least in terms of the keynotes. 

I think it's always great to be recognized for what you're doing, whether it's at E3 or any other point. Sometimes I worry there's too much importance placed on that but since people are saying we won this year, I'll say it's a great thing we won E3.

The Engadget & Joystiq Interview: Nintendo's Perrin Kaplan

On the last day of E3 we got to sit down with Perrin Kaplan, Nintendo of America's Vice President, Marketing and Corporate Affairs. We still had a lot of questions for her to field after interviewing Miyamoto-san the day before, specifically regarding the naming of the Wii (yeah, we had to ask), what Nintendo's online strategy actually is, what they're doing with launching first party titles like Smash Bros. on the Wii, why the GameCube was suspiciously absent this year, and exactly where homebrew gaming fits into the final equation.

So I guess we should get started. Thank you very much for meeting us. Everybody here has this badge that says "what's your brain age?" so I'm curious to know what your brain age is.

Oh my gosh, I haven't played in a good couple of weeks. I guess down to 30 or so.

Really?

Yeah, I need to work on it. Our President [Satoru Iwata] is very proud that his is 20.

Today is the last day, everything is pretty much behind us. How do you guys think you fared?

Even better than we thought. I think we were all really excited coming in, with pretty much trying to say to people, "It's not about what you see, you have to try it," which is why our theme is "playing equals believing." I think you really have to try and take the products for a ride yourself. And that people are embracing that and lining up at record lengths and number of hours and really enjoying it -- saying it was worth the wait is fantastic.

One of the things I've been hearing from a lot of people in the industry is they felt that Sony really fell flat this year, and I was curious to know what you think they could have done better.

That's a hard one. I have my own personal rule: I don't hold a media briefing that's over 60 minutes. I think it's really hard to have a captive audience be engaged that long. Even in school, I could have had the most stimulating presentation from a teacher and an hour starts to get a long time. That's probably one thing I would do differently. But their product line is what their product line is and their approach is their approach, so what I would do differently is really hard for me to say because we're over here doing something really different and it feels really great. I think being innovative, at least for us, is exciting.

The Engadget Interview: Sky Dayton, Helio CEO

Ok, so CTIA, the big wireless industry trade show that Ryan and I went to earlier this month, didn't exactly knock our socks off, but we were lucky enough to sit down with Sky Dayton, the serial entrepreneur behind EarthLink and Boingo. Dayton's latest venture is Helio, a youth-oriented (yeah, we know...) MVNO that's all set to launch this spring.

Thanks so much for taking some time to speak with us; I'm sure it's been a busy week for you here at CTIA. Could you tell us about Helio? I know you're getting ready to launch soon.


Helio is a new mobile brand designed for young, passionate consumers that have really been missing out on cool stuff; not just in terms of technology, but in terms of services -- some of which are available elsewhere in other countries like Korea, and some of which we’re just inventing and that are totally new. We don’t have the word “wireless” or “mobile” in our name -- it’s just Helio. That's because for young, passionate consumers today, it’s just as much about fashion and lifestyle as it is technology, and saying the word "wireless" is a little bit redundant. Of course it’s wireless. We never had a concept that there was a wire.

What we’re doing is starting with a technological lead with a platform from Korea, from SK Telecom, probably the most advanced wireless market in the world and bringing a basis of innovation here. Then we’re taking that and creating some interesting stuff with that.



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