IpadAd
Latest
Apple airs first iPad 2 television commercial
Apple has released its first iPad 2 television commercial. Titled "We Believe," the ad has sentimental narration reminiscent of Apple's old Think Different ads. The narrator states, "This is what we believe: Technology alone is not enough. Faster, thinner, lighter ... those are all good things. But when technology gets out of the way, everything becomes more delightful ... even magical. That's when you leap forward. That's when you end up with something like this," while shots of the iPad playing video, reading books, typing an email, creating a Numbers document and using GarageBand for iPad play in the background. The ad has been posted to Apple's YouTube page and on Apple.com.
New Apple ad says iPad is "iconic"
Apple has released the latest in its "iPad is..." series of commercials. The new ad, available on Apple's YouTube channel, touts the iPad as "iconic," following the amazing, electric, delicious and musical commercials. The ad showcases a host of apps and features available on the iPad, including the djay for iPad app, which our own Brett Terpstra reviewed last month. The ad also features an American Airlines ticket being scanned directly from the iPad (American Airlines HD app) as well as over 60,000 apps being available for the iPad on the iOS App Store. Check out the full video after the break. [Via 9 to 5 Mac]
Verizon iPad commercial hits the air
You didn't think Verizon would start selling its iPad / MiFi bundle without an ad blitz, did you? Big Red's running a new commercial called "Breakaway" that features a dude using the combo to tear down the walls of his unfurnished home and wind up sitting alone on a bluff in a plastic chair. The magic of iPad, the power and reliability of Verizon. Video after the break. [Thanks, Nick]
New screenshots of iPad apps start to make this thing seem less like a giant iPhone
We already knew that the iPad would be getting a few pieces of software that haven't shown up on its tinier, phone counterpart -- but now that a few screenshots of forthcoming apps for the device have reared their head, we're getting a clearer picture of just what this thing will feel like. If these shots of the new Yahoo! Entertainment, Bento, OmniGraffle, and Brushes are any indication, the iPad will be doing a lot more than just zooming up your Facebook profile. There's definitely an emphasis on content creation, file exporting (if not saving), and syncing with desktop versions of some of these apps, and Yahoo!'s work (alongside Brushes') shows that we've only begun to scratch the surface of what interfaces will be like on this device. We're sure the next week will be filled with all sorts of these kinds of leaks, but for now you can cherish the moment when you first laid eyes on your new way to check a TV schedule. A few more shots after the break, and lots more at the sources.
Like iPhone, iPad ad premieres at Oscars
Talk about big premieres. Like it did with the iPhone and its "Hello" ad, Apple used the Oscars as the platform to debut its iPad commercial. The ad, set to the background of The Blue Van's "There Goes My Love," shows the iPad being used in a variety of ways: viewing a movie, reading an eBook, displaying photos, editing an iWork document and viewing email among them. The ad follows Apple's recent announcement that pre-orders for the device will be accepted beginning March 12, with shipments slated for April 3. Here's a link to the ad at Apple's site. The ad is also embedded in the second half of this post. As we noted on Twitter earlier, Apple chairman Steve Jobs was spotted on the red carpet before the awards... maybe he brought his iPad with him.
