J Allen Brack

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  • Blizzard Entertainment employees and supporters protest for better working conditions in Irvine, CA, on Wednesday, July 28, 2021. (Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images)

    Blizzard president 'steps down' amid sexual discrimination and harassment lawsuit

    by 
    Jon Fingas
    Jon Fingas
    08.03.2021

    Blizzard studio leader J. Allen Brack has stepped down after being named in a lawsuit over sexual discrimination and harassment.

  • UKRAINE - 2021/06/18: In this photo illustration, Activision Blizzard logo of a video game company is seen on a smartphone screen in front of Blizzard Entertainment logo. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

    Activision Blizzard employees decry 'abhorrent' company response to harassment lawsuit

    by 
    Igor Bonifacic
    Igor Bonifacic
    07.26.2021

    Employees at Activision Blizzard are calling on the company to issue a new statement in response to the lawsuit it’s facing from the California Department of Fair Employment and Housing (DFEH).

  • The entrance to the Activision Blizzard Inc. campus is shown in Irvine, California, U.S., August 6, 2019.   REUTERS/Mike Blake

    Activision Blizzard execs respond to harassment and discrimination lawsuit

    by 
    Kris Holt
    Kris Holt
    07.23.2021

    Blizzard president J. Allen Brack called the allegations 'extremely troubling.'

  • Tyrone Siu / Reuters

    Blizzard's 2019 event opened with an apology for its response to protests

    by 
    Richard Lawler
    Richard Lawler
    11.01.2019

    Along with announcements of new games and expansions, the opening remarks from Blizzcon 2019 included a reference to how the company handled a Hearthstone pro who voiced support for Hong Kong protesters in a post-match interview. Blizzard banned the player, "Blitzchung," for a year, stripped him of his winnings and cut ties with the casters who were interviewing him, initiating protests from others who saw the company's moves as violations of free speech, and favoring the Chinese government. On the event stage, president J. Allen Brack said "Blizzard had an opportunity to bring the world together..We moved too quickly in our decision, and then, to make matters worse, we were too slow to talk with all of you. When I think about what I'm most unhappy about, it's really two things: We didn't live up to the high standards we set for ourselves. And second, we failed in our purpose."

  • World of Warcraft apologizes and compensates for Warlords of Draenor issues

    by 
    Justin Olivetti
    Justin Olivetti
    11.18.2014

    Blizzard is so, so sorry for the expansion launch issues -- and it is trying to make things right. This is the word from World of Warcraft Executive Producer J. Allen Brack, who issued a public mea culpa on the forums for the problems with Warlords of Draenor's launch. "The quality of the content does not excuse the subpar launch experience we delivered, and I apologize for that," Brack wrote. He outlined the events and studio response over the past weekend, saying that the team is expanding its instancing tech to reduce queues on realms. To compensate players for their troubles, Brack said that Blizzard is giving five days of game time for all subscribers as of last Friday.

  • No Free-to-Play World of Warcraft

    by 
    Robin Torres
    Robin Torres
    11.09.2013

    Speaking to Eurogamer last night at BlizzCon, Production Director J. Allen Brack stated that Blizzard has no plans to make World of Warcraft free to play. "We didn't make the game to be free to play," he said. "We would have to rework the game pretty significantly in order to make it free-to-play. It's not something we're currently considering." This echos what Mike Morhaime said in an interview on the BlizzCon Virtual Ticket. He also said that WoW was not designed to be free to play. Many had thought that with subscriber losses and the introduction of an in-game Blizzard store on the PTR that WoW might be heading toward a free to play model, like many subscription MMOs are doing. But these statements by Blizzard developers allays those fears.

  • Blizzard: Patch 5.1 is 'going to change what it means to be a World of Warcraft patch'

    by 
    Justin Olivetti
    Justin Olivetti
    10.17.2012

    In an effort to deliver more frequent updates, Blizzard has stated that it's willing to redefine the traditional mega-World of Warcraft patch to include smaller updates. "We're going to change what it means to be a WoW patch," said Production Director J. Allen Brack. "We just had to make a decision about how we're going to do these updates that are quicker." Brack spoke with Rock, Paper, Shotgun about the upcoming smaller Mists of Pandaria 5.1 patch as well as World of Warcraft's future. He said that the WoW team is "larger than it's ever been," with 165 people working on the project. Other topics raised by the interview included free-to-play and revamps to older content. Brack said that the team has thought about both, and he made the interesting admission that The Burning Crusade has aged poorly in comparison to the rest of the game. "There was a while where Burning Crusade was the best thing we'd ever done," he said. "Now it's the worst thing we've ever done, because everything else has raised the level with Cataclysm."

  • The MMO Report: Aztec pandas make no sense edition

    by 
    Bree Royce
    Bree Royce
    03.22.2012

    Morgan Webb dethrones Casey this week on The MMO Report, having made the journey to Anaheim to interview Blizzard's reps about World of Warcraft's upcoming Mists of Pandaria expansion. J. Allen Brack and Tom Chilton focus on the philosophy of this expansion and its shift from previous expansions' ominous tone to a more playful theme of adventure, exploration, and oh yeah, the war between the Alliance and the Horde. The pair also highlight changes to underdeveloped zones, pet battles, repurposed classic dungeons, phased farms (actual farms!), and solutions to the faction grind problem. Most interestingly, they tell Morgan that Pandaren came first... and the Asian motif followed. After all, they joke, it just wouldn't have made sense to put Pandaren in Aztec ruins. Get your panda on in the full video behind the break!

  • Mists of Pandaria: Press tour interviews from around the web

    by 
    Anne Stickney
    Anne Stickney
    03.19.2012

    Not only is there a ton of information about the next expansion's features floating around, there are plenty of interviews with the minds behind the expansion as well. All of the fan sites got their own chance to ask developers questions about Mists, so each interview has different information. Check out these links to other developer interviews from around the web. Wowhead interviewed Lead Content Designer Cory Stockton about professions in Pandaria, bind on account pets, titles and mounts, transmogrification, and more. Wowhead also quizzed Lead Game Designer Tom Chilton about monks, questing, dailies, updating old world instances, and the player community.

  • Mists of Pandaria: Yes, you get another character slot

    by 
    Alex Ziebart
    Alex Ziebart
    03.19.2012

    You people are strange. The #1 question we've seen regarding Mists of Pandaria is: Will we get an 11th character slot for our monk? How will I have every single class on one server? Do I need to delete my bank alt? As initially stated by Bashiok and confirmed by J. Allen Brack, production director of World of Warcraft, you will be getting an 11th character slot for your monk. Players without the Mists of Pandaria expansion attached to their account will be restricted to only 10 characters. You must upgrade to Mists for #11. Rejoice, fellow nerds. Rejoice. It's open warfare between Alliance and Horde in Mists of Pandaria, World of Warcraft's next expansion. Jump into five new levels with new talents and class mechanics, try the new monk class, and create a pandaren character to ally with either Horde or Alliance. Look for expansion basics in our Mists FAQ, or dig into our spring press event coverage for more details!

  • Mists of Pandaria tries to breathe new life into an old World of Warcraft

    by 
    Mike Schramm
    Mike Schramm
    03.19.2012

    Video games these days have a shorter shelf life than ever before. Titles fall out of the top ten within days or weeks (if they ever get there at all), there are awesome new releases arriving every month or so, and even the biggest games are on a yearly (if that) sequel schedule at this point. And yet World of Warcraft has remained a constant. Blizzard's MMO has held millions of players in sway for over half a decade, and those players have killed countless boars, cleared out endless quests, dungeons, and raids, and have vanquished not one but three world-threatening expansion bosses, in the forms of Illidan Stormrage, Arthas the Lich King, and Deathwing and his Cataclysm.So Blizzard is perhaps taking on its hardest task ever with the upcoming Mists of Pandaria expansion. There's no question in the halls of the (recently quieter) Blizzard campus in Irvine, California that the game is at a crossroads of sorts. Blizzard's formula for WoW expansions (define a baddie, and lead a player to gear and level up to the final fight) has worked so far, but it's almost as if the company realizes that the old tricks are getting old.Blizzard needs, then, to take World of Warcraft, one of history's most-played, most-traversed, and most-conquered games, and make it feel new. "This is definitely different fare from any expansion we've tried so far," VP of Creative Development Chris Metzen said in a presentation to assembled press. He then talked about the game on a much longer scale than a few weeks, a few months, or even a Call of Duty-length year. "The big global threat that's coming, to define the next couple years of WoW's gameplay, is really war itself."%Gallery-150969%

  • J. Allen Brack talks to Wired about Pandaren and Pet Battles

    by 
    Mathew McCurley
    Mathew McCurley
    11.08.2011

    J. Allen Brack, the production director for World of Warcraft, was interviewed by Wired.com about the upcoming expansion Mists of Pandaria, why Blizzard's introducing the Pandaren now, and what the future holds for the increasing number of expansions needed to be purchased in order to play an up-to-date version of the game. Brack says that the idea for the first neutral race actually was rooted in the Goblins for Cataclysm, since the Goblins would have made an excellent neutral race, but the team was adamant about giving the Alliance a more sinister race to play. The Goblins for the Horde filled the whimsical role nicely. The Pet Battle system coming with Mists of Pandaria is going to require a lot of tuning, according to Brack. The feel of the system is going to be much more "rock, papers, scissors" than "all-powerful rare pet wins the fight," giving a lot of hope to collectors out there who want to use some of the more esoteric companions in battle without having to always pull out the best pet. Finally, Brack made an important point about the "expansions every year" comment and goal of the development team. Brack explains that the concept is nice but not something feasible in the present time and that Blizzard has not been successful with rapidly turning out content. Cataclysm, it turns out, took longer to develop than any other expansion. You can read the full interview on Wired.com. World of Warcraft: Mists of Pandaria is the next expansion, raising the level cap to 90, introducing a brand new talent system, and bringing forth the long-lost Pandaren race to both Horde and Alliance. Check out the trailer and follow us for all the latest MoP news!

  • MMO Report: Ah crap it's BlizzCon again edition

    by 
    Bree Royce
    Bree Royce
    10.27.2011

    "Ah crap, it's BlizzCon again?" asks Casey Schreiner in this week's MMO Report. 'Fraid so! At the Anaheim con, Casey interviewed World of Warcraft Lead Producer J. Allen Brack about the Mists of Pandaria expansion, covering the neutral Pandaren race, the Monk class, the talent system overhaul, pet combat, world bosses, battlegrounds, challenge mode, retro dungeons, and beer. He also found time to chat with a few fans, cut in line, sniff markers, wade into a loot elemental money machine, polish off some voiceovers for Jaina and Thrall, and play with WoW-themed LEGOs. I mean, MEGA Bloks. Casey's takeaway? "We all learned something very valuable here: that internet rumors can sometimes be true. So thanks for ruining Christmas, The Internet!" Enjoy the MMO Report just past the cut.

  • Patch 4.1 will not contain Firelands raid content

    by 
    Alex Ziebart
    Alex Ziebart
    03.03.2011

    According to a statement from Blizzard on Eurogamer, patch 4.1 will not contain Firelands and the associated raid content. Lead producer J. Allen Brack cited the fact that players hadn't sufficiently progressed through the current tier of raid content as the reason for this decision. Eurogamer provides the quote: "We feel like the player base isn't really ready for the next raid yet," [Brack] said. "And that led to some changes where Firelands is now actually going to be in 4.2." This is a step toward much smaller (and faster) content patches, much as we had back in vanilla WoW. Blizzard could release a small set of features far more rapidly than the current "monolithic" patches. Firelands and its associated raid content will now be included in patch 4.2. Patch 4.1 will entirely focus on the return of Zul'Aman and Zul'Gurub. [via Eurogamer]

  • The Game Archaeologist and the NeverEnding Quest: The highlights

    by 
    Justin Olivetti
    Justin Olivetti
    01.04.2011

    To many veteran MMO players, the opening horns of EverQuest's score are enough to trigger vivid memories, violent hallucinations, and an unstoppable desire to leap through the computer screen to return to Norrath. It all depends, of course, on which MMO you first cut your teeth, and while many gamers would claim titles like World of Warcraft as their first, there is a large contingent who will confess that EQ was their first MMO lover. In fact, before WoW came on the scene in 2004, EverQuest was the gold standard of MMOs for a half-decade -- it was insanely popular, perfectly addictive, and absolutely revolutionary. It was a giant that roamed the virtual lands of those days, a giant that continues to forge new grounds well over a decade from its inception. It was 1995 when John Smedley realized the potential for online gaming and roped in Brad McQuaid and Steve Clover to start putting together an online RPG for SOE. What began as a small project ballooned into a crazy endeavor as the growing team created a monster RPG the likes the world had never seen before -- a game that would forever shape the MMO genre. This month, the Game Archaeologist is going after one of the biggest treasures of recorded history as we unearth the secrets to EverQuest's popularity, legacy, and longevity. The first step on our journey is to look at some of the highlights that made EQ what it is today.

  • Cataclysm dev chat on Best Buy forums this Thursday

    by 
    Michael Sacco
    Michael Sacco
    11.16.2010

    Want to ask Tom Chilton and J. Allen Brack questions about Cataclysm? Well, you can, this Thursday on the Best Buy gaming forums. Straight from Best Buy: This Thursday, Nov 18 at 4pm Pacific (12am GMT) Best Buy is hosting a live chatroom Q&A with Blizzard's Tom Chilton (Game Director) and J. Allen Brack (Production Director) about World of Warcraft: Cataclysm. The event is open to the public but is limited to 500 participants. The chatroom will be hosted on the Best Buy Forums here: http://bbyurl.us/CataclysmCHAT. A forum account is required to participate. If you don't make it in under the 500-user limit, check out the overflow broadcast on Ustream: http://ustream.tv/channel/wowdevchat Might be a good time to ask about your pet issue, like worgen females, ret paladin DPS, or cosmetic slots. World of Warcraft: Cataclysm will destroy Azeroth as we know it; nothing will be the same! In WoW Insider's Guide to Cataclysm, you can find out everything you need to know about WoW's third expansion (available Dec. 7, 2010), from brand new races to revamped quests and zones. Visit our Cataclysm news category for the most recent posts having to do with the Cataclysm expansion.

  • Blizzard: "How would we bring WoW to the console?"

    by 
    Matthew Rossi
    Matthew Rossi
    03.10.2010

    Sadly, the ultimate answer appears to be "very reluctantly" but it's an interesting read anyway. J. Allen Brack talks to G4 about WoW, consoles, and the barriers to entry for an MMO. The usual suspects apply, of course. WoW was designed for keyboards, consoles tend to have a short lifespan compared to the development time of a MMO, and WoW currently takes up about 15gb worth of memory while consoles like an XBox 360 have at most 20gb worth of hard drive space without buying any additions. This is no surprise, of course... they've said all this before. What I really found interesting was that this is supposedly something they think about a lot. "In the case of WoW, we talk about it all the time." I'm the curious sort, so I find myself wondering why, given all the reasons Brack himself lists. Personally, I'd love to see a single player Warcraft property of some sort for consoles, perhaps a God of War style action game or even a Dragon Age/Mass Effect hybrid RPG. And who knows, perhaps Blizzard will come up with a way to do it despite their laundry list of reasons why they won't, they've surprised me before.

  • Second Twitter developer chat on January 15th

    by 
    Alex Ziebart
    Alex Ziebart
    01.13.2010

    Bornakk hit the forums this evening to announce the second Twitter Developer Chat. It will take place Friday, January 15th at 5:00 PM PST. Like last time, questions will be taken via Twitter and answered on the forums. Senior game producer J. Allen Brack and lead systems designer Greg "Ghostcrawler" Street will be the ones answering your questions. Instructions on how to submit questions and all of that sort of thing can be found over in the forum thread. The focus of this Q&A will be patch 3.3, Fall of the Lich King, so don't expect to hear any grand Cataclysm news in this chat. I'm actually very curious if we'll learn anything at all, considering the focus on current content rather than future content. It might be a good chance to get some insight into the development process, rather than trying to squeeze strategy tips out of the devs.

  • New anniversary interviews in Blizzcast 12 and on the minisite

    by 
    Mike Schramm
    Mike Schramm
    12.09.2009

    Blizzard continues to update their minisite -- the latest newness is the posting of a new Blizzcast, in two parts. In part one, Karune of the Starcraft community team interviews Chris Metzen, Rob Pardo, and Samwise Didier about the history of Warcraft as a whole (it's celebrating the 15th anniversary as well this year), and part two has our friend Nethaera talking to J. Allen Brack, Tom Chilton, and Jeff Kaplan about the game itself. As is usual with the official podcast, there's not much new information here (especially if you've already read through some retrospective press), but both interviews are worth a listen (and/or a read through the transcript) if only to hear these guys all in a room together, joking around about old times. Elsewhere on the site, they've started posting written interviews as well. The first one is with Shane Dabiri, former lead producer on the game, and there are faded-out spots for J. Allen Brack, Tom Chilton, and Jeff Kaplan as well. The other spots aren't revealed yet, but they're supposed to be interviews from the "community," so it'll be interesting to see who those turn out to be. Blizzard, anytime you want to chat with me about the history of World of Warcraft, just drop an email!

  • Potential character model revisions in Cataclysm

    by 
    Michael Sacco
    Michael Sacco
    11.24.2009

    WoW's fifth anniversary and the interviews surrounding it have ended up providing us with some previously-unknown tidbits of information -- which is a good thing, especially when it comes to stuff we've been wanting to hear about for a long time. This particular tidbit comes from the Warcry network interview with J. Allen Brack and Samwise Didier about the game's anniversary, and it's about a subject near and dear to our constantly-complaining hearts: new character models. They might even be coming in Cataclysm. Says Brack: "Even though things would be better with new (character) models, we'd probably spark a lot of player outrage. So we've talked about giving players a choice between the classic models or the new ones, but it might not be something we want to take on at the same time as we remake Azeroth." That's pretty big news.